Whether you are starting a new business, launching a new product, testing your latest
ad campaign or assessing the impact of a pricing change, an online marketing survey
can help you make better decisions. Understanding marketing needs is a key ingredient
in creating your product or service's marketing plan.
A Marketing Survey is a systematic collection, recording, analysis and interpretation
of data relating to the existing or potential market for a product or service. Just
the process of developing a survey will help you learn more about your target market,
a requirement for initiating any successful business.
Why Conduct Marketing Surveys?
- To understand the size of a market, how to improve a website and buying habits,
and customer motives
- To update product offerings or pricing options
- To gain insight into customer demographics
- To measure customer awareness, usage and satisfaction over time
- To get feedback on products/services, events, conferences and meetings
SoGoSurvey online software is a low-cost and effective way to help you analyze a
particular problem or opportunity, along with the specific needs of your target
market. Information collected can help determine who might adopt your product or
service, as well as help you develop an accurate pricing model.
On average, an unhappy customer shares his negative experience with 10 other people,
who then each tell five additional people. That’s 50 potential customers who might
hear about one negative experience.
Sign Up Now to learn more about the technical aspects of conducting online market
research surveys. Your business depends upon it.
Sample Questions for Marketing Survey
How frequently do you access the web from the following places?
The organization you work for is considered to be in the:
Please indicate the highest level of education completed.
How did you find this site? (Please check all that apply.)