Market Research Surveys

Market Research Surveys

SoGoSurvey ― the online survey tool that helps you understand your customers’ needs.

Market Research Surveys can help you evaluate your customers’ buying habits, compare your products with those of your competitor or test a new ad campaign. Market Research Surveys produce essential data to guide many important business decisions.

What Is Market Research?

Researching your market helps you understand your customers, your competitors and the industry in which you operate. It's an ongoing process that involves using data to drive decisions related to running your business.

Why Use Market Research Surveys?

Market Research Surveys give you the information you need to make smart decisions about your business, resulting in increased revenue.

SoGoSurvey helps you create Market Research Surveys that:

  • Gather market intelligence regarding opinions, trends and competitors
  • Gauge interest in new products and service offerings
  • Get actionable feedback at an affordable price
  • Recommend optimal product enhancements
  • Assess the impact of pricing changes
  • Gain insight into customer demographics

SoGoSurvey is the leading market research software for online survey creation. You save time and improve efficiency by using our online survey software to collect, organize and share your market research data. And our flexibility allows you to upgrade and downgrade when needed, without losing any existing surveys or previously-collected data.

On average, an unhappy customer shares his negative experience with 10 other people, who then each tell five additional people. That’s 50 potential customers who might hear about one negative experience.

SoGoSurvey helps you gain insight, build relationships and get the ready-for-action results you need.

Sample Questions for Market Research Survey

Please tell us how the described product would rate on the following attributes.
 
1 - Not At All Descriptive
2
3
4 – Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
What other brands of [Product Category] have you used? (Check all that apply).
Brand A
Brand B
I haven't used [Product], but I'm familiar with it
I know nothing about [Product].
Overall, what will you rate the described product?
Poor
Fair
Good
Excellent
Which of the following best describes your need for this product?
I really need this product because nothing else can solve this problem
This is a minor improvement over what I currently use
It looks okay but is about the same as what I'm doing now.
My current product would serve me better.
You've got to be kidding. Why would I need this product?
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
Word-of-mouth
Sales/service representative
Advertising
Online Shopping
Others

Thank you for your participation. You can use this and other surveys for your own deployment by signing up for free.

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