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About SoGoSurveyStrange Days: The New NormalSo, is this the new normal? When we checked in last week, our team had begun working from home -- although not everyone prefers ...5 min read
Best PracticesKnow Your Audience: Adopting and AdaptingThis piece wraps up a three-part series on the value of audience awareness in improving engagement with writing, surveys, and more. We’ve done the work ...4 min read
Customer ExperienceVoC vs. CSAT: What’s the difference, and which one should I be worried about?The best indicator for your customer experience is when a customer returns for more business. And customer experience was easiest to measure when customers conducted ...5 min read
Employee EngagementWhy upskilling your workforce is the best investment in a rapidly changing worldThe digital era has changed the face of modern small and medium organizations (SMB) and large enterprises alike. The call to keep up with the ...5 min read
Feature FocusAssessing Assessments: Why We’re Driven to QuizzingPop quiz: When is the last time you took a quiz online? No matter the platform or the topic, online quiz creation seems to be ...1 min read
Financial ServicesBig Banks = Big Satisfaction?While some may have a negative association with 'Big' anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...4 min read
GeneralAt Your Service: What Netflix and Assessments Have in CommonWith so much streaming going on these days, do you ever wonder how well your streaming service knows you? Just like any other assessment, your ...5 min read
HealthcareCustomer Experience Lessons From the Healthcare SectorIf your business thinks customer experience efforts are too expensive, consider what it costs not to prioritize customer experience. In 2015, American businesses lost $62 ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...5 min read
Market ResearchThe Impact of Branding: You’d Better RecognizeAny conversation about customer experience (CX) must include a discussion of brand power and where it can lead. How important is branding? Brand power energizes ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...3 min read
Survey TypesStrange Days: Dealing with COVID-19With the rapidly evolving swirl of news and rumors regarding COVID-19, the novel coronavirus, it can be difficult to know what to believe and how ...