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Amazon Prime Day: If You Build It They Will Shop

Prime Day was last week and it was a jungle out there – in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day on July 10 and has since reported the biggest sales day in company history. They experienced a sales increase of more than 60% compared to last year. Crazy, huh? What’s…

Turn Smart Shoppers into Brand Advocates

Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of guidance from those who’ve gone before. Plenty of suggestions, warnings, and opinions — albeit from complete strangers — are always close at hand. This has become such a reliable method…

Surf, Sun, and … Staying Home?

Suitcases stuffed, itinerary full of activities — it’s time for an action-packed summer vacation, right? Well, not exactly. A new summer travel survey finds that almost 75 percent of Americans say resting and relaxing is very or extremely important to them when they go on vacation. The survey also found that 43 percent won’t take a summer vacation at all, citing mostly…

The Mobile Survey Experience

Whether you fall into the category of “I can’t be without my phone for a minute” or “I have a phone, but really only use it for quick calls or in case of emergency,” you are likely part of the 95% of Americans who now own a cell phone. According to the Pew Research Center, “Americans today are increasingly connected…

How A Matrix Grid Can Boost Response Rates

In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to accomplish this. Let’s dive in a little deeper and explore some more advanced options that will help you further simplify your survey.

Fostering Customer Loyalty in the Insurance Industry

Advances in digital technologies, along with significant shifts in consumer behavior, are opening up new opportunities for insurers to enhance their market segmentation, product and service offerings, and distribution models. In an age when demand for insurance remains stagnant, and consumers are increasingly dictating how their providers should meet their needs, these advances also create the opportunity for insurance carriers…