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About SoGoSurveySoGoGetUp: ‘Tis The Season to Move It Move ItWhen you’re down, it’s hard to get up. This is not a post about prioritizing employees' mental health, though we’re totally in favor of ...4 min read
Best PracticesShare What You Learn: Delivering Data from SurveysSurveys are great tools for gathering the views of employees, customers, patients, students, residents, and just about everyone else. However, many companies lose sight of ...5 min read
Customer ExperienceHow to research, create, and use buyer personas to boost salesNo matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider ...4 min read
Employee Engagement2020 Vision: Get Good Goals!We’re only a few weeks into the new year, but you’ve probably already seen tons of plays on “20/20 vision”. Perfect vision offers perfect clarity, ...6 min read
Feature FocusWhat’s the deal with anonymous surveys?Maintaining privacy and security is a challenge in the digital age where the most valuable, sought-after commodity is personal data. We are reminded daily through ...1 min read
Financial ServicesBig Banks = Big Satisfaction?While some may have a negative association with 'Big' anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...5 min read
GeneralWhy A/B testing is better than “A then B” guessingIn recent years, data has dethroned oil and become the world’s most valuable resource. Most companies understand the importance of data, soliciting customer feedback and ...1 min read
HealthcareBehind The Numbers Podcast: Episode 2It's podcast time again! In the second episode of our Behind The Numbers podcast, we speak with Nejla Liias, president and founder of Global Health ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...5 min read
Market ResearchHoliday Marketing Initiatives – The Naughty and Nice ListIt’s that time again! Love it or hate it, the end of year festive season is a massive opportunity for businesses. It’s expected that your ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...4 min read
Survey Types5 Key Questions for Your External Communication AuditOnce you’ve got your own house in order, it’s time to turn from the internal to the external communication audit. Whether you’re connecting with clients, ...