Survey Smarter

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Last updated on: Sep 20, 2021

Four Customer Experience Best Practices That Create Brand Engagement

by Gordon Polovin

Modern marketing and sales enablement revolve around achieving the best customer experience in meaningful ways. It’s not an easy proposition because intense competition has created a high degree of functional similarity everywhere we look. Even the iconic brands face the prospect that other manufacturers will emerge with look-alikes that work just as well. Generics in pharma, Oakley knock-offs, and Prada imitations are commonplace examples or products available at a fraction of authentic brand prices. So, what customer experience best practices…

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