In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to accomplish this. Let’s dive in a little deeper and explore some more advanced options that will help you further simplify your survey.
Fostering Customer Loyalty in the Insurance Industry
Advances in digital technologies, along with significant shifts in consumer behavior, are opening up new opportunities for insurers to enhance their market segmentation, product and service offerings, and distribution models. In an age when demand for insurance remains stagnant, and consumers are increasingly dictating how their providers should meet their needs, these advances also create the opportunity for insurance carriers…
Survey Language 101: Say What You Mean
Surveys don’t need to be complex to capture the rich data you’re after. In fact, using simple and direct language will minimize the chance of misinterpretation, limiting confusion for both you and your participants.
Goldilocks and a survey that’s juuuuust right.
We all know the story – chairs that are too big, porridge that’s too hot or too cold, messy beds and three upset bears. But Goldilocks was on to something. She wanted the “just right” experience, with no substitutions. Can’t we all relate to that?
5 Simple Ways to Transform Your Survey
Whether you’ve spent minutes or days working on your survey, it’s easy to miss a few pieces along the way. Get caught up in content and you ditch design. Focus on flash and you might slack on substance. Before you launch, step back for a look at the big picture, and review these five quick tips to jazz up your…
Summertime… and the living is easy.
Or at least it should be, right?
The Right Question Type Gets You the Right Answer
Are the wrong question types ruining your survey?
Harvard University Revokes Acceptance – A Case of Incomplete Data
Applying to college was one of the most stressful processes I’ve ever experienced. I’m sure applications have come a long way since, but I doubt that the stress on students has been alleviated.
You Didn’t Have WHAT in the Old Days?
Remember the “good old days” of black and white television? Me neither. Things change fast, but you probably remember a time when:
Young Professionals Seeking Meaningful Careers Add to Banking Talent Gap
An insightful article in Efinancialcareers highlighted an interview with a Millennial woman who had this comment about the financial services industry: