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About SoGoSurveyGet Proactive: Building Your Mental Health First Aid KitAs the strange days of COVID-19 led to a strange year and beyond -- now, we transition to calling them strange times -- it can feel ...5 min read
Best PracticesThink small: Valuing service in the new normalIn a week that included both the Martin Luther King, Jr. holiday -- celebrated as the National Day of Service -- and a presidential inauguration, ...7 min read
Customer ExperienceWebsite Feedback: The Omnipresent Nudge of Modern MarketingWhat is website feedback? Website feedback -- a subset of customer feedback -- relates to obtaining information from people who visit and navigate websites. The ...3 min read
Employee EngagementLighten Up: The Impact of Light on ProductivityHave your employee pulse surveys revealed a drop in productivity during the winter months? Are you noticing a shift in efficiency? This can be for ...2 min read
Feature FocusSoGoSurvey 24.0verview: New Release NotesBefore this year wraps up, SoGoSurvey has a holiday treat for our users: SoGoSurvey 24.0! We are so excited for all of the new features ...6 min read
Financial ServicesHow to Improve Customer Experience in BankingThe customer journey in the banking market The minute individuals begin thinking about the institution they want to look after their financial transactions and safeguard ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...6 min read
GeneralRun / Walk / Run: How Giving Your Brain a Break Delivers Better ResultsAn experienced runner who I look up to a lot recently posted on Instagram about a training program called the “Galloway Method”—a “Run Walk Run” ...2 min read
HealthcareGenerational Views on the Impact of COVID-19: A SoGoStudyAt the start of every new year, we are encouraged to pause and reflect on the past year. Reflecting on a "normal" year, you might ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...6 min read
Market ResearchConnecting Customer Perception to Your Marketing ProgramYou'll be hard-pressed these days to find a viable market situation that isn't competitive. To make headway against competitors, fortify your ROI, and boost revenues, ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...8 min read
Survey TypesEverything your business needs to know about the Likert ScaleThe Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. "Yes” or “No" ...