Survey Smarter

Tips, Tricks, & Tech

Last updated on: May 16, 2019

Customer Engagement: How can brands give as good as they get?

by Jake Burgess

How to structure powerful customer communications that deliver more Imagine receiving a survey with the following question: "Would you like to spend $X million by passing this bond?" How would you answer? The likelihood of a negative response is high if you don’t know enough to give an informed answer. Now imagine if the question was phrased this way: "This fall, a bond to fund safety improvements in the local traffic infrastructure is under consideration. The overall cost of this…

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