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About SoGoSurveyReasons to Celebrate: October is…Fall is officially here. For many that means pumpkin patches, apple orchards, Halloween stores, college football, and so much more. October is an important month ...4 min read
Best PracticesGoing Green to Sustain the Customer ExperienceClimate change is no longer a distant possibility, but a present reality. With global environmental movements gaining momentum and rising climate awareness, there is an increasing ...3 min read
Customer Experience5 CX Lessons We Can Learn From “Squid Game”The Korean drama "Squid Game" has taken the world by storm. The nine-episode show has become Netflix's most watched series, reaching more than 111 million ...4 min read
Employee EngagementWhere have the employees gone? What we know.Whether holding longer for customer service, unable to get into a store that’s closed early, or waiting weeks for a product or service, you’ve probably ...5 min read
Feature FocusHow to Edit a Live Survey (And Why You Maybe Shouldn’t)If you're wondering how to edit a live survey, you've missed the most critical step in the survey design process. What kind of testing did ...3 min read
Financial ServicesAll in the Family: Learning (and Unlearning) Fiscal HabitsWhether we like it, love it, hate it, or go to therapy to understand it, our families generally pass down their habits, beliefs, and that ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...5 min read
GeneralGreat Techspectations: Making Technology Do It All So We Don’t Have ToIf you had a hammer, would you: (a) Hammer in the morning, hammer in the evening, all over this land (b) Expect the hammer to ...4 min read
HealthcareWhy Mental Health Awareness Can’t Be Just a BuzzwordAwareness of our own and others’ mental health is growing around the world, but sadly still hasn’t shaken the stigma and embarrassment. With the global ...3 min read
K-12/Higher Education8 K12 Lessons to Improve Corporate Professional DevelopmentWhen you're little, roles seem clear: There are teachers and then there are students. It’s fun to tell an elementary student that their favorite teachers ...6 min read
Market ResearchStratified Random Sampling: A Powerful Marketing ToolMarketers aiming their brands at large segments need to find a common thread. What I mean is this: Find the core connection that motivates people ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...4 min read
Survey TypesQualifiers: The Logical Way to Capture Your Ideal Survey ParticipantsHere's the thing: Everyone wants higher survey response rates -- piles and piles of data -- but nobody wants bad data. That's not too much ...