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About SoGoSurveyWFHuman: Why Working From Home Makes Us More RealI've pretty much said everything I wanted to in that title, so let me keep it short. I'm human. So are you. When we ...5 min read
Best PracticesHire Logic: Why So Many Profiles Fall ShortSo many people are looking for jobs these days, and many of us are lucky enough to be hiring. So why is it so hard ...6 min read
Customer ExperienceWhat is a customer experience program, and why is customer feedback tied to it so closely?Sales enablement and marketing experts agree on one thing - aiming for flawless customer experience (CX) is the holy grail for every business. It's also ...2 min read
Employee EngagementHow to Launch a Return to Work SurveyReady to go back to work? If your employees aren't ready, you're not ready, either. Whether you work in an office or in a store, ...3 min read
Feature FocusFocus Mode: Engagement, Participation, ResultsIf there’s one thing everyone wants, it’s higher response rates. A few simple best practices will always make a difference -- shorter surveys, better ...6 min read
Financial ServicesHow to Improve Customer Experience in BankingThe customer journey in the banking market The minute individuals begin thinking about the institution they want to look after their financial transactions and safeguard ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...5 min read
GeneralEvent-ually: The Future of EventsFew event planners are organizing in-person events for their clients in the foreseeable future, thanks to our current global pandemic. While it feels like everything ...5 min read
HealthcareCustomer Experience Lessons From the Healthcare SectorIf your business thinks customer experience efforts are too expensive, consider what it costs not to prioritize customer experience. In 2015, American businesses lost $62 ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...7 min read
Market ResearchWhy the Brand Awareness Survey is Becoming a Vital Tool in the Marketing ProcessWhat is brand awareness, and why is it important? Good branding is the art of connecting an idea to a product name and getting droves ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...6 min read
Survey TypesEmployee Satisfaction Survey Questions: Key to Employee Retention in a Competitive Business EnvironmentWhy do employee satisfaction surveys matter? Employee churn attacks a company's profitability ruthlessly, leaving no prisoners. It's arguably one of the most disruptive influences on ...