News of bad customer service reaches more than twice as many ears as praise for a good service experience. Everybody’s a critic. And these days, vocal critics will get noticed more than avid fans. In fact, studies show that twice as many people will hear about a bad customer service experience than a good one. With the…
Word: To maximize meaning, minimize space
Here’s what I like: Words Did you think there would be more on the list? The fact that I value words doesn’t mean that I have to overuse them. Don’t you value when someone gets to the point? On Friday, my colleague saw that #SurviveAHorrorMovieIn5Words was trending. Naturally, she brought it to my attention immediately. The challenge did, in fact,…
One simple way to get customers to spend more money with your company.
7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service.* In a hypercompetitive marketplace, delivering superior service is perhaps the most important driver of success and longevity. Nearly 70% of people will actually spend more money with those businesses that they believe deliver better service – about 14% more, on average.…
3 Things Surveys Have in Common with Halloween
Halloween is right around the corner but you don’t need to cast a magic spell over your survey to guarantee its success! With SoGoSurvey, we’ve perfected a secret potion that will make your next survey boo-tiful.
How to listen to your customers and provide a better experience right now.
3 in 5 American customers (59%) would try a new brand or company for a better service experience. All the discounts, incentives, and promotions in the world can’t make up for bad customer service. Fact is, almost 60% of customers will consider taking their business elsewhere if they believe another company would provide better service. To keep your customers happy…
SoGoSurvey Tops Online Survey Software Reviews
We are proud to announce that we have been recognized by Capterra as leading the online survey software industry in three major categories: Most Popular, Most Affordable, and Most User-Friendly. While simply appearing on one of Capterra’s “best of” lists is an honor, SoGoSurvey’s appearance high on three different lists is definitely an achievement. Customers around the world use SoGoSurvey…
Fall for Fall – What’s Not to Love?
Here in the U.S., it’s officially been Fall for a grand total of 11 days and I can certainly feel it in the air. I am based in our Herndon, VA, office (just outside of Washington, D.C.) and the cooler temperatures have arrived! This weekend I picked up two pumpkins for my front steps and enjoyed a delicious slice of…
It’s not me, it’s you… #memail
Because of my job, and because I’m a member of modern society, I’m spending more and more time looking at marketing emails. Everyone’s got their own style — a certain tone, a distinctive look, and maybe even a compelling message. And yet, for all this time and effort spent in reaching out to me, it’s rarely about me. So many…
Listening To Your Dissatisfied Customers While You Still Can
It takes 12 positive experiences to make up for one unresolved negative experience. Customers have long memories. Once they’ve had a bad experience with a company, a service, a product, or an employee, it’s almost impossible to get them back in your corner. In fact, studies show it takes 12 positive experiences to make up for one unresolved negative experience.
The Anonymous Survey: The secret to discovering how far your data can take you
Looking for candid feedback and not sure how to get it? Many times employees or customers are reluctant to share their opinions, recommendations, or experiences because they don’t know who might end up seeing their answers. This means you could be missing out on key insights into how your organization runs. But what about an anonymous survey? We’ve had this…