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Word: To maximize meaning, minimize space

Here’s what I like: Words Did you think there would be more on the list? The fact that I value words doesn’t mean that I have to overuse them. Don’t you value when someone gets to the point? On Friday, my colleague saw that #SurviveAHorrorMovieIn5Words was trending. Naturally, she brought it to my attention immediately. The challenge did, in fact,…

One simple way to get customers to spend more money with your company.

7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service.*  In a hypercompetitive marketplace, delivering superior service is perhaps the most important driver of success and longevity. Nearly 70% of people will actually spend more money with those businesses that they believe deliver better service – about 14% more, on average.…

SoGoSurvey Tops Online Survey Software Reviews

We are proud to announce that we have been recognized by Capterra as leading the online survey software industry in three major categories: Most Popular, Most Affordable, and Most User-Friendly. While simply appearing on one of Capterra’s “best of” lists is an honor, SoGoSurvey’s appearance high on three different lists is definitely an achievement.  Customers around the world use SoGoSurvey…

Fall for Fall – What’s Not to Love?

Here in the U.S., it’s officially been Fall for a grand total of 11 days and I can certainly feel it in the air. I am based in our Herndon, VA, office (just outside of Washington, D.C.) and the cooler temperatures have arrived! This weekend I picked up two pumpkins for my front steps and enjoyed a delicious slice of…

It’s not me, it’s you… #memail

Because of my job, and because I’m a member of modern society, I’m spending more and more time looking at marketing emails. Everyone’s got their own style — a certain tone, a distinctive look, and maybe even a compelling message. And yet, for all this time and effort spent in reaching out to me, it’s rarely about me. So many…