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About SoGoSurveyScore More: Percent FavorableWith Weighted Score and Net Intent covered in our previous blogs, we’re rounding out the Score More series with Percent Favorable. Percent Favorable gives you ...7 min read
Best PracticesSurvey As Conversation: The Flow"How likely are you to recommend this blog?" "What is your age range?" "What brings you here today?" Just like any normal conversation, a well ...5 min read
Customer ExperienceReasons to Celebrate: May Is…With so many ups and downs in the news and in our daily lives, it's important to make time to celebrate good things whenever we ...6 min read
Employee EngagementSample Size Calculator: Generating Value and Confidence in Meaningful ResultsAs a professional marketer, you want to know what your customers think and feel about your brand. Customer feedback energizes and motivates your thinking when ...3 min read
Feature FocusScore More: Net IntentHot on the heels of Score More: Weighted Scores, this entry is all about Net Intent. Net Intent lets you quantify the overall sentiment of ...4 min read
Financial ServicesGiving Credit Unions the Credit: 3 CX Lessons for the Digital WorldWondering how to inspire customer loyalty and create brand champions? Take a page from credit unions’ member satisfaction handbook! The debate between credit unions and ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...2 min read
GeneralThe Duality of Spring: Gripes and Gratitude in the Season of BloomThere's so much happening out there -- vaccination conversations, travel trials, return-to-office quandaries -- but it's always a good time to pause, take a deep ...5 min read
HealthcareData-Day Operations: How Fresh Answers Help You Keep UpHow much data do you need to make a decision? We've all asked this question -- and discussed it here, too -- but it's not ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...6 min read
Market ResearchYour Ultimate Guide to Buying Market Research SoftwareWhat is market research software, and why is it important? Market research software describes a category of primarily digital and technology-connected tools designed to collect ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...8 min read
Survey TypesEverything your business needs to know about the Likert ScaleThe Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. "Yes” or “No" ...