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About SoGoSurveySoGoSurvey 25.0: Release HighlightsOur latest release is live, and we're excited to share a few highlights. Double down on data population Pre-filling answers you already know saves time ...7 min read
Best PracticesSurvey As Conversation: The Flow"How likely are you to recommend this blog?" "What is your age range?" "What brings you here today?" Just like any normal conversation, a well ...6 min read
Customer ExperienceMaking the Most of Micro-Moments When Everyone’s a Bit RustyIt would be easy to say that we're at an especially strange point in dealing with the COVID-19 pandemic -- but really, everything's been pretty ...7 min read
Employee EngagementHR Trends in 2021 That Turned Management Thinking Upside DownThe pandemic’s impact on HR trends 2021 The COVD-19 pandemic altered our lives in significant ways, sending us into a new mindset called “social distancing” ...5 min read
Feature FocusKnow Better: The Magic of Data Pre-PopulationWe use surveys to ask questions. But what if you already know the answer? You already know that everything you want to see in your ...4 min read
Financial ServicesGiving Credit Unions the Credit: 3 CX Lessons for the Digital WorldWondering how to inspire customer loyalty and create brand champions? Take a page from credit unions’ member satisfaction handbook! The debate between credit unions and ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...5 min read
GeneralReasons to Celebrate: April Is…With so many ups and downs in the news and in our daily lives, it's important to make time to celebrate good things whenever we ...2 min read
HealthcareGenerational Views on the Impact of COVID-19: A SoGoStudyAt the start of every new year, we are encouraged to pause and reflect on the past year. Reflecting on a "normal" year, you might ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...7 min read
Market ResearchWhat is growth marketing, and how does it relate to the customer experience?What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...8 min read
Survey TypesEverything your business needs to know about the Likert ScaleThe Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. "Yes” or “No" ...