Happy (almost) birthday, SoGoSurvey!

It’s (almost) our birthday and we couldn’t be more excited! While plenty of people already consider this to be the most wonderful time of the year, we’ve got an extra holiday on our calendar: SoGoSurvey’s birthday is on December 26! But how to celebrate?   #SoGoGetExcited We’ve had a big year with plenty of highlights, and it would be easy…

2018: Collecting Reflections

As December’s winding down, we’re preparing to say goodbye to 2018. Whether you’re reluctant or relieved to leave 2018 behind, there’s no doubt you’ll carry something with you. We all know reflection is a big deal — pausing for a moment to learn, celebrate, or even just wonder how something even came about. As we approach the new year, what…

Automation Nation: Are you working harder than your software?

There’s no denying that the business world has evolved rapidly in the last five to ten years. We now have Machine Learning, Artificial Intelligence, and plenty of other technology at our fingertips, and this has shaped the way employees work, managers lead teams, and entrepreneurs run their businesses. If you find that you’re working harder than your software, though, then…

Measurably Better Resident Satisfaction: A Success Story

We love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one from our friends at Fort Belvoir Residential Communities LLC, we can’t wait to share. Providing residential management services to the military community is an important job, and the team was looking for ways to improve…

The Quiet Art of Listening

Are you listening? What I’m about to say might sound sacrilegious, but it’s true: Surveys aren’t always the answer. Don’t get me wrong. I love surveys. I love asking questions, getting answers, and learning something new. But sometimes, I want more. Beyond the single-select answer sets, beyond the rating scales, and even beyond the character constraints of even the most…

Showing Gratitude to Your Employees: A Handy Guide

We’ve previously talked about how important it is to show gratitude to your customers, and today, it’s time to turn the spotlight on doing the same for your employees. Now, it’s common for companies to focus on appreciating their customers (who directly contribute to their bottom line!) as opposed to their employees, but if you ask us, this shouldn’t be…

Showing Gratitude To Your Customers: A Handy Guide

At the heart of every business lies its customers — and it’s safe to say that no business can exist without customers. Bearing this in mind, it’s a smart move to make showing gratitude to your customers a priority, and incorporate into your higher-level business strategy. Over time — not just at Thanksgiving! — this strategy helps you delight your…

Midnight in the Data Junkyard

It’s that spooky time of year…  As the light dims and the nights grow longer and darker, we reflect on our greatest survey fears, try to save our surveys (SOS!) from obscurity, and maybe even kick back with a few classic horror flicks to learn from all the cliched mistakes made over and over again (listen to the music, fools!)……

In Support of After-Sales Support

If you’re like the average company, you’ll probably focus the bulk of your efforts into closing your sales. The funnel starts with your marketing team, who’s responsible for generating leads and nurturing them to the point where they’re ready to make a purchase. Then your sales reps step in to pitch your product or service, and (hopefully!) make the lead…

Cambridge Analytica, GDPR, and The Data That Divides Us

Data has become the hottest commodity of the digital world — and also its fiercest source of debate. Data can improve quality of life, bolster capitalism, and help combat natural disasters. On the other hand, many believe it can overwhelm businesses, eliminate personal privacy, and reduce human beings to statistics. So where do we draw the line? How much data…