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What Really Drives Customers to Churn and How You Can Avoid That?

Visionary co-founder and former Apple CEO, Steve Jobs, maintained, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”  Too many businesses take a reactive approach to customer service. But one of the most successful companies in the history of the world has a different priority: Push yourself to…

A Competitive Edge for Community Banks

In the mid-1990s, predicting that technology would transform banks protected by regulation and incumbency, Bill Gates declared, “Banks are dinosaurs, they can be bypassed.” Banks have avoided extinction, but in order to stay relevant, they need to innovate, harness digital disruption, and completely re-imagine their role in the customer experience. This shift in cultural mindset, especially for some of the older…

Spring 2017 Release

We are excited to release our latest edition of SoGoSurvey this spring and wanted to give you a sneak peek at some of the new benefits that will be available to you! New Design Features: Add captcha to your surveys or webforms Enhanced branding control and customization Improved look and feel on web and mobile New question types, including image…

9 Surefire Ways to Demotivate Employees

Most managers don’t demotivate their employees on purpose. They act improperly without thinking about what damage they are doing to the enthusiasm and motivation of their employees. It’s not surprising: Employees don’t leave jobs—they leave managers. When recognition and incentive programs are designed properly and implemented thoughtfully, they can serve as great vehicles to motivate employees and reward them for…

Essential Tools for a More Productive Workforce

In an episode of the 1990’s iconic sitcom, “Friends”, Chandler (Matthew Perry) was in the coffee shop boasting about his new laptop, quoting specs like 500MB hard drive, 12MB of Ram, a modem that transmits at over 28,000 BPS, and built-in spreadsheet capabilities. Today, terabyte drives (1,000,000 megabytes) are common for less than the cost of a 1994 400MB hard…

Net Promoter Score: The Ultimate Survey Question

Businesses have always sought a crystal ball that would give them insight into their customers’ experience about their company’s products and services.  Over the years many experts have put forward many theories and strategies as how to best capture and measure customer satisfaction. Who knew that one of the best tools for getting this type of insight would involve asking…

5 Insightful Questions for Evaluating Employee Performance and Why You Should Include Them

A few years ago, the Dilbert comic strip, known for its satirical office humor about a white-collar, micromanaged office, portrayed employee performance reviews with this clever dialogue: Boss: Would you like some feedback on your performance? Dilbert: No. Boss: You’re supposed to appreciate feedback because it makes you feel valued. Dilbert: How does listening to you belittle me about things…

5 Surprising Questions Your Employee Engagement Survey Must Have

During his GE tenure, highly respected CEO Jack Welch argued, “There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission…

How 360-Degree Feedback Can Benefit Your Organization

Many companies avoid 360-degree employee evaluation because of its complexity. There’s a lot of misunderstanding about 360-degree feedback, which is unfortunate, because it “can” be a powerful tool for people to improve their performance, particularly at the higher levels in an organization. Following are 4 practical ways your business can benefit from 360-degree feedback: Opens the Channels of Communication Adopting…