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About SoGoSurveyTicket to the Future: Smarter Feedback ManagementTicketing systems are nothing new. It’s easy to envision pulling a ticket at the deli counter, waiting for your turn to be served. The idea ...3 min read
Best PracticesHow to turn any survey into an inclusivity surveyIn the wake of the #MeToo movement and the historic reckoning on racial justice over the summer, a higher focus than ever before has been ...6 min read
Customer Experience8 Do’s And Don’ts of Live Chat SupportProviding an excellent customer experience (CX) is key to running a successful business. 73% of consumers say a positive experience influences where they make purchases, ...5 min read
Employee EngagementHow to Manage Inefficiency with Remote WorkersIt’s important to tackle inefficiency in any work environment. If not corrected, it can quickly lead to irreversible business difficulties. But for businesses that transitioned ...3 min read
Feature FocusMeet SoGoConnect: The BasicsDon’t get us wrong – we totally love feedback. What we don’t love, though, is feedback that’s disregarded, second-guessed, or just totally ignored. Why bother ...6 min read
Financial ServicesHow to Improve Customer Experience in BankingThe customer journey in the banking market The minute individuals begin thinking about the institution they want to look after their financial transactions and safeguard ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...6 min read
GeneralStrange Days: Reimagining “Public”As we reflect on the past few months, make the best of our current situations, and look toward the future, we introduce a series that ...5 min read
HealthcareCustomer Experience Lessons From the Healthcare SectorIf your business thinks customer experience efforts are too expensive, consider what it costs not to prioritize customer experience. In 2015, American businesses lost $62 ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...5 min read
Market ResearchDo You (Really) Have a Customer Experience Strategy?If the C-suite asked to see your customer experience strategy, what would you share? Do you have a cohesive game plan, or do you have ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...8 min read
Survey TypesEverything your business needs to know about the Likert ScaleThe Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. "Yes” or “No" ...