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About SoGoSurveyShare Your Story: Write For UsGot something to say? Everyone has a story -- and many of us have lots of stories! Share your experience and expertise with our community ...4 min read
Best PracticesShare What You Learn: Delivering Data from SurveysSurveys are great tools for gathering the views of employees, customers, patients, students, residents, and just about everyone else. However, many companies lose sight of ...5 min read
Customer ExperienceWhy A/B testing is better than “A then B” guessingIn recent years, data has dethroned oil and become the world’s most valuable resource. Most companies understand the importance of data, soliciting customer feedback and ...4 min read
Employee EngagementHow Employee Experience Drives Business Success (Or Failure)Great businesses always find, nurture, and retain the best talent. Companies who fail to make this a priority will struggle. They'll have unhappy employees who ...2 min read
Feature FocusGetting Better All The Time: SoGoSurvey 18.0Have you noticed a few changes around the platform lately? As you probably know, we make updates to improve your experience pretty regularly. Sometimes ...1 min read
Financial ServicesBig Banks = Big Satisfaction?While some may have a negative association with 'Big' anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...3 min read
GeneralHow to Measure a Great Summer and Why You Shouldn’tNow that we’re past Labor Day, you won’t be hearing “How’s your summer?” anymore. Sorry. We’re moving full steam ahead into the past tense now. ...1 min read
HealthcareBehind The Numbers Podcast: Episode 2It's podcast time again! In the second episode of our Behind The Numbers podcast, we speak with Nejla Liias, president and founder of Global Health ...3 min read
K-12/Higher EducationDear School Administrator: The Teacher/Principal DisconnectHeading into a new school year, a teacher shares her hopes for improved communication in an open letter to school principals and administrators. Dear ...3 min read
Market ResearchGet Voice: What’s Wrong With Your Email Marketing, Holiday Cards, and Survey InvitationsFor the past month, my inbox has been overflowing with the voices of marketers in festive holiday style. It’s nice to get real cards in ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...4 min read
Survey Types5 Key Questions for Your External Communication AuditOnce you’ve got your own house in order, it’s time to turn from the internal to the external communication audit. Whether you’re connecting with clients, ...