Survey Smarter

Tips, Tricks, & Tech

Last updated on: Oct 30, 2020

The Best Ways to Collect Customer Feedback

by Gordon Polovin

Why care? Organizations spend billions of dollars every year on digital technology apps that accumulate, dissect, and evaluate the Big Data around markets that involve customer experiences (CX), customer journeys, and customer journey mapping. Thrown into the mix are market segmentation and its numerous versions (i.e., demographic, psychographic, etc.), converging on profiling and in-depth understanding of every customer touchpoint from end-to-end. All of the above aim at quenching a thirst for understanding customer behavior. Delving into why viable customer groups…

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