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About SoGoSurveyWhy Engage in Partner Marketing?You see it all the time on social media—an #ad by an influencer you follow, or a sponsored read by a content creator in a ...5 min read
Best PracticesThe Dramatic Effect of Sleep on Employee (and Employer) PerformanceIn the U.S., the glorification of long work hours, early starts, and “optimizing sleep” is approaching fetishism. Rampaging through life with minimal sleep is impressive ...5 min read
Customer ExperienceCamera On: How Video Calls Improve Our Lives (Mostly)Customers have long connected with companies over the phone, but the rise in remote work has led to more and more customer support interactions taking ...4 min read
Employee EngagementWhat Does Mental Health Wellness Mean to You?“Awareness,” as defined by Dictionary.com, is “concern about and well-informed interest in a particular situation or development.” Perhaps the most important aspect of this definition ...4 min read
Feature FocusQualifiers: The Logical Way to Capture Your Ideal Survey ParticipantsHere's the thing: Everyone wants higher survey response rates -- piles and piles of data -- but nobody wants bad data. That's not too much ...4 min read
Financial ServicesHow Can Financial Services Firms Better Protect Employee Mental Health?The finance sector is renowned for its brutal hours, challenging lifestyle, and the enormous compensation that comes with it. In recent years, it has also ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...5 min read
GeneralLabor Day: The Past and Future of WorkAt a glance, Labor Day might seem like the most ironic of holidays. What are we celebrating? Work! How are we celebrating? By not working! ...3 min read
HealthcareBeing Proactive: Managing Online Reputation in HealthcareRestaurants, retail, or healthcare — it seems no one is safe from the wrath or reward of online reviews. But whether you have a satisfied ...3 min read
K-12/Higher Education8 K12 Lessons to Improve Corporate Professional DevelopmentWhen you're little, roles seem clear: There are teachers and then there are students. It’s fun to tell an elementary student that their favorite teachers ...4 min read
Market ResearchTravel, Reinvented: Top Travel and Tourism Trends to Keep in MindFor some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but ...1 min read
Real EstateMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one ...5 min read
Survey TypesHow Important Is Research Design To Your Marketing Strategy?A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits ...