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3 Easy Engagement Fails

Everyone wants more engagement: more visitors, more participants, more feedback, more customers. Isn’t it amazing how easy it is to achieve the opposite? Three TOOs to avoid:   TOO Creepy When someone I don’t know addresses me by my first name, it creeps me out. When it happens in person, I get a little chill down my spine, and I…

Normal-ish II: Develop The Full (Data) Picture

“Normal”, you say? This week, we’re breaking down “normal” from two angles that get researchers all tangled up. In Part I, I pointed out that knowing one measurement at one moment in time doesn’t necessarily give enough context to figure out whether that measurement is good or bad, hot or cold, etc. Into Part II, the emphasis shifts to the…

Engagement In 3 Simple Steps

Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…

Normal-ish I: Tend Your Trends

Just what is “normal” anyway? This week, we’ll take a closer look at “normal” from two angles that make researchers crazy. If you’ve ever presented results and heard “But is that normal?”, this is for you. Part I: Every day, in every way, I’m getting better….? Part II: Develop the big picture — and get to the point… or points?…

Time Off: Finding the Balance

Well, it’s been one month since we returned to work from winter break and last night my husband said to me, “After President’s Day in February, our next day off isn’t until Memorial Day in May, right?!” You should have seen the look on his face when I confirmed his suspicion. What is it about vacation and time off that…

Why Most Surveys Suck – But Yours Don’t Have To: Part I

Before you’ve written your first survey question, you’ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn’t happen on its own — nor should it, because planning a successful survey takes thoughtful preparation, execution, and follow through. Follow this blog series to…

Check Yourself: 5 Flavors of Onboarding

Remember your first day of work? That was the day you switched from being a hotly pursued prospect to an employee. When you shifted from saying them to us. The day you got to see behind the curtain. Whether you got that warm, welcoming vibe — flowers at your desk, planned lunch, and friendly greetings — or something else —…

Want to win? Plan to fail.

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call her Melissa, just to keep things simple. Melissa’s going away…