How A Matrix Grid Can Boost Response Rates

In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to accomplish this. Let’s dive in a little deeper and explore some more advanced options that will help you further simplify your survey.

Fostering Customer Loyalty in the Insurance Industry

Advances in digital technologies, along with significant shifts in consumer behavior, are opening up new opportunities for insurers to enhance their market segmentation, product and service offerings, and distribution models. In an age when demand for insurance remains stagnant, and consumers are increasingly dictating how their providers should meet their needs, these advances also create the opportunity for insurance carriers…

5 Simple Ways to Transform Your Survey

Whether you’ve spent minutes or days working on your survey, it’s easy to miss a few pieces along the way. Get caught up in content and you ditch design. Focus on flash and you might slack on substance. Before you launch, step back for a look at the big picture, and review these five quick tips to jazz up your…