Creating an effective survey is not as easy as you think. There are a ton of factors that go into creating a survey, like paying attention to the question format, making sure themes are relevant to current issues in the workplace, and ensuring participants can finish the survey in a timely manner. However, it’s not easy to do all this on your own. It requires another person to look over your survey, and maybe even a number of revisions, but who has time for that?
Online survey software aims to help businesses by automating much of the creation process, while extending the outreach to tons of people simultaneously and in a secure fashion. Here, we’re going to break down three reasons why your business needs survey software and what survey software brings to the table.
1. Pre-built Survey Templates
We’re all guilty of judging a book by its cover. It’s not a bad thing when it comes to surveys, though. Businesses should be going out of their way to design surveys that are visually appealing to whoever is taking them. Handing an employee or customer a survey that looks like it was just thrown together and printed on Microsoft Word isn’t going to convince him/her any effort was put into it — or that any effort should be put into responding.
Online survey software typically comes with templates for businesses to choose from in order to make the entire survey more visually appealing and professional. Surveys can be branded with a logo, showing whoever is taking the survey that an effort was actually made to make the survey look nice, which lets that person believe their opinion matters.
Your business should strive to look as professional as possible in all aspects. Your store or office should be clean and organized; your website should be updated, scalable, and easily navigable; your emails should be personalized and include a logo. There are plenty of aspects to consider that require lots of attention. No one can manage everything on their own. Survey software allows businesses to relax a little by offering pre-designed templates, and that can make all the difference for HR and support teams.
2. Automated Scheduling and Distribution
As briefly mentioned before, automations are a significant game changer for businesses in all fields. However, support and HR teams are often in the most contact with customers and employees, and they need time to deal with more important matters that require their full attention. Surveys are an important way to find out more about the office culture or customer experience, but that doesn’t mean you should put everything off until the surveys are completed and distributed.
Through automated scheduling, businesses can pick and choose when a survey should go out to anyone they wish to fill it out. Automated distribution lets support and HR teams focus on their more important tasks by automatically sending them out to the right participants. These two automations combined are an absolute essential when purchasing survey software.
If you don’t use online survey software, this means you’re building the list of people to send the survey to manually and you’re sending the email to every single one of those people yourself. If you’re working in a brick-and-mortar store and your customers had a positive experience, but there’s not enough time to pull them aside to fill out a survey, you could ask for an email address so they can fill it out when it’s more convenient. This puts less pressure on the customer and gives them more of an incentive to fill it out.Businesses should be going out of their way to design surveys that are visually appealing. Click To Tweet
3. Generate Powerful Reports
There’s no point in creating and handing out surveys if you’re not going to organize and analyze them properly. You can write the best survey the world’s ever seen, but if you’re not handling the data correctly, the effort will be pointless. The goal is to take the data gathered from the surveys to determine whether or not your support and HR efforts are leading the business in the right direction.
Your business needs online survey software because it will analyze the data collected from the surveys and will generate reports that are visually appealing and easy to read. This is necessary because without knowing what the results from your surveys are, you won’t know if you need to change your business strategies.
This can be done manually, but again, who has the time to go through all that data? We’ll give you a hint: no one — especially for enterprises with thousands of employees and significantly larger audiences. In this day and age, every business and every department should be able to look to their software for easily-accessible reports and use them to their advantage whenever they want.
The Final Word
Online survey software is an imperative for businesses with HR and support teams. It’s also important for anyone interested in learning more about their customers and what they can do differently to improve the customer and employee experience. Without it, business is still possible, but it’s going to be much harder to get anything done.
Employees can’t spend all day working on building surveys, processing them, and distributing them to customers and other employees. Everyone has a lot on their plate to begin with: customers today want to be in and out of the store; agents are working one-on-one with customers who have more important issues that need to be resolved. By purchasing survey software, you give your business the best opportunity to improve the overall customer and employee experience.
About the author:
Reuben Yonatan is the founder/CEO @ GetVoIP.com — a leading comparison guide that connects companies with a VoIP provider for their needs.