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Common Survey Design Mistakes: Double-Barreled Questions & Overlapping Answer Options

Pay close attention to the language of the survey; both questions and answer options are critical. Sometimes, we inadvertently phrase questions that are either confusing or mislead people into making answer choices that are incorrect. Avoid this common survey design mistake by a careful review.

One such mistake is called Double-Negative or Double-Barreled.
Double-Negative is use of 2 negative words to phrase a question. It may confuse participants and they may misinterpret your question.

Example:

double negative - survey design mistake

 

 

 

 

Another mistake that survey designers make is use of Overlapping Answer Options:
This is a common oversight and can confuse the few participants who may fall in multiple categories.

Example:

overlapping answer options - survey design mistake

 

 

 

 

 

 

These are easy checks that can be made at the time of reviewing the survey questions. Avoid them and receive accurate feedback from your participants.