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A Common Mistake Survey Designers Make – Double-Barreled Questions

Paying close attention to the language of the survey; both questions and answer options is critical. Sometimes, we inadvertently, phrase questions that are either confusing or mislead people into making answer choices that are incorrect.

One such mistake is called Double-Negative or Double-Barreled.
Double-Negative is use of 2 negative words to phrase a question. It may confuse participants and they may misinterpret your question.

Example:

double negative

 

 

 

 

Another mistake that survey designers make is use of Over Lapping Answer Options:
This is a common oversight and can confuse the few participants who may fall in multiple categories.

Example:

over lapping answer options

 

 

 

 

 

 

These are easy checks that can be made at the time of reviewing the survey questions. Avoid them and receive accurate feedback from your participants.