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  • About
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Disha Sanghvi
Curious, excited, and a self-declared bookworm, Disha's ideal room of her own would be hidden under a pile of books. She loves writing about new things and exploring new ideas, and SoGoSurvey gives her the best platform to do so! Meet Disha.

Disha Sanghvi's Articles

4 min read

Employee Engagement5 Ways to Bridge the Employee Experience GapThe world is rapidly transforming – and with it, how your employees perceive work and office culture. While the beginning of the pandemic was marked by ...

7 min read

Customer ExperienceBest Ways to Fuel Positive Customer Relations Are your customers loyal? Do they trust your brand? As customer buying patterns evolve and competition intensifies, maintaining a positive customer relationship has become increasingly complex. After ...

3 min read

About SoGoSurveyWebhooks: Everything You Need to KnowIn an interconnected world, communication is critical – especially when it comes to applications. To ensure a seamless process, you need multiple applications to work together. ...

4 min read

Customer Experience3 Ways Emotional Intelligence Can Improve Your Customer ExperienceWant to connect better with your customers? Speak to their emotions! This is especially important right now as the world navigates an overwhelming sense of ...

4 min read

Best PracticesGoing Green to Sustain the Customer ExperienceClimate change is no longer a distant possibility, but a present reality. With global environmental movements gaining momentum and rising climate awareness, there is an increasing ...

3 min read

Customer ExperienceReasons Not to Listen to Your CustomersIn a world where the customer is at the heart of every business strategy, it feels counterintuitive to not listen to what they have to ...

4 min read

Customer ExperienceTravel, Reinvented: Top Travel and Tourism Trends to Keep in MindFor some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but ...

4 min read

Customer ExperienceUnlock Segmentation: Dive into the Details to Elevate Your Customer ExperienceWhat really clicks with your customers? What makes them choose you over the competition? There is no dearth of options in the market — no ...

3 min read

Customer ExperienceThe Perception Gap: Getting from Expectation to RealitySure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that’s not all. You need to take a step back ...

3 min read

Customer ExperienceFrom First to Last: How to Improve Your Customer ExperienceWant to improve your customer experience? Here’s how you can influence perceptions and take your CX to the next level. Just think back to a recent ...
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