Disha Sanghvi
Curious, excited, and a self-declared bookworm, Disha's ideal room of her own would be hidden under a pile of books. She loves writing about new things and exploring new ideas, and SoGoSurvey gives her the best platform to do so! Meet Disha.
Disha Sanghvi's Articles
4 min read
Best PracticesGoing Green to Sustain the Customer ExperienceClimate change is no longer a distant possibility, but a present reality. With global environmental movements gaining momentum and rising climate awareness, there is an increasing ...3 min read
Customer ExperienceReasons Not to Listen to Your CustomersIn a world where the customer is at the heart of every business strategy, it feels counterintuitive to not listen to what they have to ...4 min read
Customer ExperienceTravel, Reinvented: Top Travel and Tourism Trends to Keep in MindFor some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but ...4 min read
Customer ExperienceUnlock Segmentation: Dive into the Details to Elevate Your Customer ExperienceWhat really clicks with your customers? What makes them choose you over the competition? There is no dearth of options in the market — no ...3 min read
Customer ExperienceThe Perception Gap: Getting from Expectation to RealitySure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that’s not all. You need to take a step back ...3 min read
Customer ExperienceFrom First to Last: How to Improve Your Customer ExperienceWant to improve your customer experience? Here’s how you can influence perceptions and take your CX to the next level. Just think back to a recent ...4 min read
Customer ExperienceJet, Set, Go! Customer Experience in Travel and TourismWanderlust is in the air. The world is ready to travel, and with changing travel guidelines in place, this is becoming increasingly possible. The travel ...3 min read
Customer ExperienceThe Butterfly Effect of Customer ExperienceHave you heard of the butterfly effect? The metaphorical butterfly flapping its wings generating a storm on the other side of the earth highlights the ...4 min read
Customer ExperienceThe Detractor Opportunity: How to Win Over Your Critics and Improve Customer ExperienceEvery business has its detractors. While you can’t demand that they change their mind, you can alter the way you approach them to create a ...4 min read
Customer ExperienceThe Power of Moments: Creating a Hyper-Personalized Customer ExperienceCustomers are always on the lookout for businesses that strike a connection with them. It’s no wonder that generic campaigns are now on a downtrend. ...