Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
7 min read
Employee EngagementHR Trends in 2021 That Turned Management Thinking Upside DownThe pandemic’s impact on HR trends 2021 The COVD-19 pandemic altered our lives in significant ways, sending us into a new mindset called “social distancing” ...7 min read
Customer ExperienceWhat is growth marketing, and how does it relate to the customer experience?What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ ...7 min read
Customer ExperienceIntended vs. Actual Branding: Understand the Difference to Elevate Marketing StrategiesBranding rests on a combination of marketing activities that build a personality or reputation. A branded company may desire separate identities for the products and ...9 min read
Customer ExperienceThe 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer LoyaltyWant more customers -- and more loyal customers? Of course. Customer experience (CX) in competitive markets is, in many ways, the holy grail to building ...6 min read
Customer ExperienceThe Key Psychographics That Drive B2B Decision-MakersThe B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it's ...6 min read
Customer ExperienceB2B Customer Journey Touchpoints That Can Make or Break Your Marketing StrategyB2B customer experience (CX) ratings tend to fall short of expectations versus similar assessments in the B2C markets. A McKinsey report indicates that B2C companies ...9 min read
Customer ExperienceB2C Customer Experience and B2B Customer Experience: Yes, There’s A DifferenceCustomer experience is one of the biggest topics in business these days, but as you might expect, "experience" priorities depend on who the customer is. ...7 min read
Employee EngagementEmployee Feedback: Examples to Boost Company Culture and ROIWhat is employee feedback? Employee retention is a foundation stone of a healthy ROI. Hiring, developing, and holding on to productive employees is the poster-child ...7 min read
Best PracticesHow to Analyze Survey DataSo you've conducted surveys and followed all the rules. The questions were good, and the responses better than expected. The results are in, and you ...7 min read
Customer ExperienceWebsite Feedback: The Omnipresent Nudge of Modern MarketingWhat is website feedback? Website feedback -- a subset of customer feedback -- relates to obtaining information from people who visit and navigate websites. The ...