Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
9 min read
About SoGoSurveyCustomer Experience Software: The 15 Best CX Platforms on the Market TodayWhat is customer experience management software? Customer experience management software (CXS) is an integrated cloud-centric solution that takes the strategies through all the crucial touchpoints in ...12 min read
About SoGoSurveyCreating Your Own Effective Surveys: The 15 Best Online Survey Tools Offered for Free in 2022An introduction to the world of online surveys and free survey software What is an online survey tool? Online surveys are a way for companies ...6 min read
Best PracticesData Integration and B2B Brand Development: How well are you protecting your data?The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, cloud computing, and other technologies, have all massively impacted B2B ...5 min read
Best PracticesIntegrating Cybersecurity into the Employee Experience is Crucial on Many LevelsCybercriminals are attacking company security defense systems from every direction, and they do it with an evolving ingenuity that frequently upstages our best efforts. Once ...5 min read
Best PracticesAre Employees Part of the Cybersecurity Risk or the Solution?Cybersecurity, from all accounts, is the single most significant threat facing businesses for the next decade. Cybercriminals located in untouchable locations outside the US spare ...6 min read
Best PracticesAligning CX and Cybersecurity Improvements for Groundbreaking Strides in 2022Over the last 18 months, businesses have faced dramatic technological challenges, thus impacting their marketing and strategic decisions. The pandemic put digital transformation on to ...5 min read
Best PracticesHow to Guarantee 100% Cybersecurity [or at least come close]When a company falls victim to a ransomware attack, it's not only the money management has to pay the perpetrators to remove their criminal encryption ...6 min read
Best PracticesEnsuring Cybersecurity: Whose Job is it Anyway?When you're looking at cybersecurity from a company perspective, responsibility usually falls under the purview of the Chief Information Officer (CIO). However, millions of SMBs throughout ...5 min read
Customer ExperienceThe Social Spread: Fake News and the Social Media WildfireIn the age of digital communications, fast content is coming at us from all sides. So while you might still have the latest edition of ...5 min read
Best PracticesCulture and Credulity: Putting Fake News Out of BusinessNews - fake or genuine - comes at us from all directions, day and night, as part of the digital network integrated into our lifestyles. ...