Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
6 min read
Customer ExperienceConnecting Customer Perception to Your Marketing ProgramYou'll be hard-pressed these days to find a viable market situation that isn't competitive. To make headway against competitors, fortify your ROI, and boost revenues, ...6 min read
Customer ExperienceHarnessing Brand Image to Gain a Competitive AdvantageThe new year offers the perfect opportunity for a fresh look in the mirror, and brand image deserves the same attention. If you're not sure ...4 min read
Customer ExperienceSkyrocket your online business with these types of marketing collateralSavvy marketers enter competitive segments armed with tools and weapons that keep them at the cutting edge of the customer experience (CX). The accent is ...5 min read
Market ResearchThe Ins & Outs of Market Research in a Competitive EnvironmentThere's no substitute for knowing what your customers know. More than that, market research probes into how your customers think and feel about things. These ...5 min read
Customer ExperienceMarket Research Bias and the Customer ExperienceEvery active company focuses on perfecting their market segment customer experience (CX). This means removing all the obstacles in the customer journey and clearing all ...5 min read
Customer ExperienceTransactional vs. Relational NPSWhether Transactional or Relational, Net Promoter Score (NPS) has a massive advantage in the larger feedback arena. An NPS survey at pivotal moments in the ...5 min read
Customer ExperienceHow many different ways can you look at customer relationships?Every business's goal is to develop an unshakeable customer relationship that defines the best possible customer experience (CX) and represents a customer journey that's second ...6 min read
Best Practices10 Ways to Enhance Your Employee Performance ReviewsConsistent and robust employee communications are the key to the internal harmony of your organization. Performance reviews are an ideal time to clear the air, ...6 min read
Customer ExperienceThe Ultimate Guide to Customer Segmentation While customer experience, the customer journey, and customer touchpoints are all critical data collection opportunities, the way you analyze your data can make all the ...9 min read
Best Practices100 Useful Phrases for Employee Performance ReviewsFor any organization that's dependent on teamwork and employees pulling together, the aspects of employee performance reviews should be front and center of HR and ...