Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
7 min read
Customer ExperienceThe Best Ways to Collect Customer FeedbackWhy care? Organizations spend billions of dollars every year on digital technology apps that accumulate, dissect, and evaluate the Big Data around markets that involve ...7 min read
Customer ExperienceCustomer Service Skills in 2020 and BeyondWhat are customer service skills? Every business today that’s into making the customer experience (CX) as perfect as possible, cannot ignore customer service. It's inescapable ...7 min read
Customer ExperienceHow do customer touchpoints drive marketing strategies in a competitive environment?What is a customer touchpoint? Imagine this—you leave by car from your home in Boca Raton. Your destination? A hotel in Miami 50 miles away. ...6 min read
Employee EngagementHow To Transform Onboarding to Kick-Start Employee EngagementWhat’s the point of going through the strenuous undertaking of hiring a new employee if your new hire isn’t going to stick around through the ...8 min read
Market ResearchMarket Segmentation – A critical component of company strategy and ROI successWhat is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your ...6 min read
About SoGoSurveyFirmographic Segmentation: A Crucial B2B Marketing StrategyBreaking down your data to make the most of every slice? Our series on segmentation continues! What is firmographic segmentation? Research in the B2B field ...6 min read
Market ResearchBehavioral Segmentation: A Major Chapter in the Market Segmentation StorySegmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements ...8 min read
Market ResearchPsychographic Segmentation – A vital component of market segmentation studiesDefining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. ...7 min read
Market ResearchDemographic Segmentation – A Vital Cog in Every Marketing Research WheelThe digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks, disappointments, opportunities, ups, and downs. It fires at ...6 min read
Best PracticesGeographic Segmentation: An Essential Element of Market Research ProjectsThe modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in ...