Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
6 min read
Best PracticesCybersecurity Best Practices for Your HomeWhat does cybersecurity for your home mean? It's a blurred line at best. In the world of remote work, employees understand the benefits — and ...6 min read
Customer ExperienceStratified Random Sampling: A Powerful Marketing ToolMarketers aiming their brands at large segments need to find a common thread. What I mean is this: Find the core connection that motivates people ...5 min read
Best PracticesIn Their Own Words: Open-ended Questions for Customer or Employee Experience FeedbackThere’s little doubt that the customer experience (CX) and employee experience (EX) connect tightly to ROI. Nothing dissolves profitability more conclusively than employee or customer ...5 min read
Customer ExperienceFour Customer Experience Best Practices That Create Brand EngagementModern marketing and sales enablement revolve around achieving the best customer experience in meaningful ways. It’s not an easy proposition because intense competition has created ...6 min read
Customer ExperienceWhat is Customer Experience Management?Customer experience (CX) is a modern-day marketing focus. It recognizes that keeping your customers engaged and satisfied with your product or service is crucial to ...6 min read
Best PracticesBuilding Customer Value to Sustain Company ProfitabilityBefore we get into customer value, we should address the difference between a customer and a consumer — the two are not always the same. ...5 min read
Employee EngagementVital Human Resources KPIs for Every BusinessThe most critical ROI-centric activities any company can plan for revolve around retaining good employees. Looking at the other side of the coin, it's critical ...5 min read
Customer ExperienceCustomer Loyalty Programs: A Crucial Part of ROI-centric StrategiesLet’s face it, when all is said and done, sales revenue is the lifeblood of your business. Without sales, there’s nothing to talk about — ...5 min read
Customer ExperienceTypes of Statistical AnalysisBusinesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical ...5 min read
Customer ExperienceThe Season of Churn: Pandemic-influenced Consumer AttritionThe COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizational protocols look obsolete almost in the blink of an eye. ...