Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
6 min read
Employee EngagementEmployee Satisfaction Survey Questions: Key to Employee Retention in a Competitive Business EnvironmentWhy do employee satisfaction surveys matter? Employee churn attacks a company's profitability ruthlessly, leaving no prisoners. It's arguably one of the most disruptive influences on ...6 min read
Customer ExperienceWhat is a customer experience program, and why is customer feedback tied to it so closely?Sales enablement and marketing experts agree on one thing - aiming for flawless customer experience (CX) is the holy grail for every business. It's also ...8 min read
Customer ExperienceWhat is Customer Journey Mapping?Customer journey mapping is the marketing activity that visually represents the customer or prospect experience, touchpoint by touchpoint, toward a buying action and beyond. The ...7 min read
Customer ExperienceWhy the Brand Awareness Survey is Becoming a Vital Tool in the Marketing ProcessWhat is brand awareness, and why is it important? Good branding is the art of connecting an idea to a product name and getting droves ...7 min read
Employee EngagementEmployee Lifecycle and the Importance of Employment Lifecycle ManagementEntering 2020, there's a heavy focus on the employee experience (EX) and the employee life cycle process, pushing it to the forefront of HR thinking. ...6 min read
Employee EngagementEmployee Appreciation – The One Big Thing That Can Extend the Employee Life CycleThe competition for human skills and talent in the modern world has turned into a cutthroat situation, with organizations fighting tooth and nail for candidates ...6 min read
Employee EngagementEmployee Engagement Trends 2020Before we get into the latest trends related to employee engagement, let's clear up a few key concepts that make it the dynamic subject it ...5 min read
Customer ExperienceDigital Customer Experience Management – The Latest Sales Enablement FunctionIf anything is trending more than customer experience today, it's all things digital. It's no surprise, then, that digitial customer experience management generates plenty of ...5 min read
About SoGoSurveyCustomer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service FeedbackWhat is the lifetime value of a customer? Marketing executives in businesses all over the USA are concentrating on getting the most out of customer ...5 min read
Customer ExperienceWhy Customer Retention is a Crucial Part of Company StrategyWhat is Customer Retention? Losing clients is costly. It far outweighs the expense of earning new ones by up to twenty-five times. Therefore, it pays ...