Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that SoGoSurvey clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
5 min read
Best PracticesCX Culture and Your SEO StrategyCustomer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an ...5 min read
Employee EngagementHow to Stop Employee Burnout Trends Before They Turn to ChurnA not entirely hypothetical situation: Suppose there are psychological and emotional drivers bringing some of your employees to a crisis point. What started it, and ...5 min read
Customer ExperienceSales Enablement and How It’s Changing B2B Customer Experience (CX)Traditionally, businesses selling products and services to other businesses (commonly referred to as B2B) incorporate many departments to make the process go smoothly. These include ...7 min read
Customer ExperienceCustomer Experience Trends in a Hot Real Estate MarketThe latest trends gathering fast traction and driving the markets to new highs have surprised everyone involved in residential real estate. In the years since ...5 min read
Customer ExperienceAdvantages of Conducting Customer Satisfaction SurveysThere's nothing more disruptive to a business than customer churn. Companies worldwide are losing billions of dollars annually from dissatisfied customers moving to a competitor. ...6 min read
Customer ExperienceBuilding an Effective CX StrategyCustomer experience (CX) is at the core of every company's ROI metrics. According to Forbes, US companies are losing a mind-boggling $62 billion annually due ...8 min read
Employee Engagement30 Employee Engagement Survey Questions That You Need to AskYour staff retention depends on keeping your employees motivated and committed to their careers with your organization. So, in this article, I've compiled the most ...7 min read
Customer ExperienceCustomer Experience (CX) Trends in Financial Services in 2021It's the busiest shopping season of the year, and companies are working hard to get you to spend your hard-earned money on the goodies they ...5 min read
Employee EngagementHow to Engage Introverted EmployeesA company's employee engagement strategy is crucial for achieving optimal employee retention and satisfaction. HR executives know that people streaming through the organization come in ...6 min read
Best PracticesFrom Myers-Briggs to BuzzFeed: Why We’re So Obsessed with Personality QuizzesA quiz (sometimes called a pop quiz) is the informal cousin of the more scientific personality test, and sometimes the two may overlap. Generally, a ...