Author Archive for Haris Azmi

Shrink Your Survey By Choosing The Right Question Types – Part 1

The length of your survey can scare a lot of people from completing the survey. There are 2 easy ways to reduce the survey length.

1. Eliminate irrelevant questions: Focus only on questions that would yield the insight that you are looking for. How to do that is a topic for another blog. In this blog, I’ll share a second and a quick way to reduce your survey length.

2. Choose the right question types: I come across many surveys that have the right questions but the wrong question types.

For instance, here’s a survey asking a series of questions that have the same answer options. They are laid out one after the other.

Compare the above survey with the one below. It’s the same survey but uses a Matrix Grid question type to reduce the length of the survey. It makes for quick participation and drives up the response rate.


Communication Matters: Building Buzz

Sometimes, increasing the response rate of a survey comes down to communication, communication, communication. Communication allows you to explain the importance of the survey and how the results of the survey will impact the life of the participants. Communication gives you an opportunity to initiate conversations and create a buzz for the survey. Communication sets expectations and promotes transparency. In…

Increase Your Survey Response Rate – Pre-Population

Are you struggling with your survey response rate ? There are many things that you can do to increase that; ranging from targeting the right audience, crafting easy to understand questionnaire, to incentivising response. How about pre-populating questions for which you already have the data? What’s pre-population? Here’s a quick overview on pre-population. Now that you know what pre-population is and what…

Common Survey Design Mistakes: Double-Barreled Questions & Overlapping Answer Options

Pay close attention to the language of the survey; both questions and answer options are critical. Sometimes, we inadvertently phrase questions that are either confusing or mislead people into making answer choices that are incorrect. Avoid this common survey design mistake by a careful review. One such mistake is called Double-Negative or Double-Barreled. Double-Negative is use of 2 negative words…

A Common Survey Design Mistake – Leading Questions

A leading question is one that guides the respondents’ answers a certain way – a common survey design mistake. Sometimes, we do it unknowingly and end up skewing the result. As a researcher, we avoid creating biases within a survey instrument to ensure a fair and objective study. For example:             Keep an eye on this…