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Author Archive for Hamid Farooqui

How Data Pre-Population Can Improve Your Surveys

Most of the time, conducting a survey is a fairly standard process: You assemble a set of questions to ask respondents, cajole them into taking the time to answer, and then dive into the results to discover tiny flashbulbs of enlightenment that help you make better decisions. That’s great – but sometimes we can do more than the basics. Among…

When to Make a Survey Anonymous

You sincerely want to know what people think, or you wouldn’t take the time to create a survey. But under some circumstances, respondents may be hesitant to share their true opinions. Unless you can confidently assure them that the responses truly are anonymous, you won’t get the response rates you want, and you certainly won’t get the honest feedback that…