Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.
Jake Burgess's Articles
5 min read
Employee EngagementHow Remote Work Brings Us TogetherAs the threat of COVID-19 unfolded around the world, many office facilities were compelled to close their doors. Employees were forced to completely change their ...4 min read
Best PracticesIn A World Without Answers: Navigating Uncertainty and WinningAs citizens of the 21st century, we’re used to having vast amounts of information at our fingertips at all times. With access to an electronic ...5 min read
GeneralThe Language of Uncertainty: Defining TimesTimes of uncertainty have an undeniable effect on people’s attitudes, behavior, and their use of language. New words are coined and old clichés are resurrected ...5 min read
Customer ExperienceWhat is Market Share and Why Should We Care?Business owners and marketers alike will find it’s important to understand market share so they know how their company ranks against its competitors. Put simply, ...5 min read
GeneralInternal vs External Market Research: Is There a “Best” Approach?Many companies would say that conducting research is a job for external experts -- people with no biases towards the company or motivations for it ...5 min read
Best PracticesA Data-Driven Approach to Closing the Customer Feedback LoopClosing the customer feedback loop is a widely adopted business practice. Some even consider it the holy grail of customer service – by quickly contacting ...5 min read
Customer ExperienceCustomer Experience Lessons From the Healthcare SectorIf your business thinks customer experience efforts are too expensive, consider what it costs not to prioritize customer experience. In 2015, American businesses lost $62 ...5 min read
Customer ExperienceCustomer Experience Lessons from the Hospitality IndustryThe hospitality industry reigns supreme when it comes to customer experience. When your product is an experience, as opposed to something you can take home, ...5 min read
Customer ExperienceHow to Measure and Reduce Customer ChurnLosing customers is never welcome news for a business. However, some customer churn is unavoidable, so should your company just take it on the chin ...5 min read
Customer ExperienceHow to research, create, and use buyer personas to boost salesNo matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider ...