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Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.

Jake Burgess's Articles

6 min read

Best PracticesHow Important is an Organization’s WHY?Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremely fashionable for businesses of all sizes. For many business owners ...

5 min read

Best PracticesShould Businesses Put Purpose Before Profit?There is a growing movement that says businesses—and in particular major corporations and unicorns—should be taking their social responsibility more seriously. They should be supporting ...

4 min read

GeneralDoes Business Success Require Growth?In recent years, growth is the granddaddy of all business buzzwords. If you’re not growing, you’re dying. If you’re not a millionaire, you’re broke. If ...

6 min read

Best PracticesWhy It’s Un(Acceptable) for Employees to Stay PutIn the west, our work culture has a real “standing still is going backwards” mentality. We have all become convinced that progression is the ultimate ...

5 min read

Best PracticesThink Like a Child: Valuable CX Lessons from Kids’ MuseumsChildren are notoriously difficult to engage for long periods of time. They’ve got permanently itchy feet and tiny attention spans. And yet, children’s museums can ...

6 min read

Customer ExperienceCustomer Experience: Tips & Tricks from the World of MuseumsMoney is important to museums. They need to keep the lights on and pay their staff. They need to sell tickets and merchandise. They need ...

4 min read

Customer Experience“Get Rich Quick” Method for Understanding Customer DesiresIf your company could only allocate budget to one single aspect of sales or marketing, it should be on truly understanding your customers. Not demographic ...

5 min read

Customer ExperienceThe Pros and Cons of Chatbots in Customer ServiceWe live in an era where customer support teams are regularly overloaded with requests, but companies struggle to justify investment in additional hands. One solution ...

4 min read

Employee Engagement3 Virtual Team Building Ideas That Don’t SuckThe new era of remote and hybrid working is well underway. Since early 2020, companies have been making massive strides in both the technology and ...

4 min read

Customer ExperienceUsing the “Head, Heart, Hands” Model to Embrace Customer SuccessIt’s well-established that the companies that enjoy the most success over the long-term are those that learn to adapt. For example, in recent decades businesses ...
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