Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.
Jake Burgess's Articles
5 min read
Employee EngagementHow to Manage Inefficiency with Remote WorkersIt’s important to tackle inefficiency in any work environment. If not corrected, it can quickly lead to irreversible business difficulties. But for businesses that transitioned ...4 min read
Customer ExperienceHow the Coronavirus Crisis is Impacting the Rise of Online BusinessOver the spring months of 2020, the world faced an unparalleled crisis. The coronavirus pandemic made a huge impact on everyone’s lives, in more ways ...4 min read
GeneralHow Has Technology Affected Social Interaction?The world is becoming increasingly digital. We do our shopping online, build our businesses online, spend our downtime online, and even make life-long friends online. ...4 min read
Customer ExperienceFour Ways Automation Has Helped Us Cope with the Coronavirus PandemicFor most of the year 2020, we have been experiencing a global-scale pandemic, and it is safe to say COVID-19 has had a substantial effect ...5 min read
GeneralSix Ways The Coronavirus Lockdown Is Shaping Media ConsumptionAt the start of 2020, many outlets shared their predictions on media habits in the year ahead. Kantar, for example, foresaw a battle between streaming platforms. ...5 min read
Employee EngagementHow Remote Work Brings Us TogetherAs the threat of COVID-19 unfolded around the world, many office facilities were compelled to close their doors. Employees were forced to completely change their ...4 min read
Best PracticesIn A World Without Answers: Navigating Uncertainty and WinningAs citizens of the 21st century, we’re used to having vast amounts of information at our fingertips at all times. With access to an electronic ...5 min read
GeneralThe Language of Uncertainty: Defining TimesTimes of uncertainty have an undeniable effect on people’s attitudes, behavior, and their use of language. New words are coined and old clichés are resurrected ...5 min read
Customer ExperienceWhat is Market Share and Why Should We Care?Business owners and marketers alike will find it’s important to understand market share so they know how their company ranks against its competitors. Put simply, ...5 min read
GeneralInternal vs External Market Research: Is There a “Best” Approach?Many companies would say that conducting research is a job for external experts -- people with no biases towards the company or motivations for it ...