Jenn Goddu
Jenn likes asking questions and getting answers, which makes SoGoSurvey a good match. She’s a Charlotte, NC-based, Canadian ex-pat, with a M.A. in Journalism and a M.F.A. in Creative Writing. She’ll leave the quantitative data analysis to the experts!
Jenn Goddu's Articles
4 min read
Customer ExperienceThe Importance of Trust in Consumer BehaviorConsumers value trust when selecting the brands they’ll purchase from. Trust may be intangible, but it can be the most powerful motivator when a consumer ...4 min read
Best PracticesRemote Work and Gender EqualityGender equality in the workplace is an ongoing issue. Even before COVID-19, women continued to make less, face discrimination during and after pregnancy, and struggle ...4 min read
Customer ExperienceThe Pandemic Made Me Do It: Long-term Impacts on Customer BehaviorCOVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, and how we buy stuff. The pandemic is ...5 min read
Employee EngagementLong-term Impacts of Pandemic-style WorkCOVID-19 upended the ways in which we work. The pandemic sent millions of people home to work — and these are the lucky ones who ...5 min read
Employee EngagementHow Work-Anywhere Momentum is Impacting RecruitingThe year 2020 changed many work environments and how jobs get done. Human resources teams weren't alone in scrambling to make a pandemic pivot. However, ...4 min read
Employee EngagementIncorporating Culture in Employee OnboardingYou’ve heard it before: There are no second chances when it comes to making first impressions. When bringing in new hires, your onboarding process makes ...4 min read
Employee EngagementCreating a Common Company CultureWorkplace culture captures who a company is and what it stands for in the world. Much has been written about the benefit of bringing company ...4 min read
Employee EngagementThe Company Culture Confusion ConundrumMuch has been written about the value of company culture. A solid organizational culture encourages good work and happy employees while making retention and recruitment ...6 min read
Customer ExperienceCX Expectations and How They Impact Employee ExperienceEmployee experience has come to be viewed as a strategic area for companies to drive value. While its importance is widely recognized, a disconnect between ...5 min read
Customer ExperienceHow CX Expectations Shape Our Human ExperiencesConsumer behavior changed in 2020. Really, we had to adapt in all areas of our lives. One constant? High customer experience expectations. What with next-day ...