Kathy Edens
Kathy Edens's Articles
4 min read
Customer ExperienceVoC vs. CSAT: What’s the difference, and which one should I be worried about?The best indicator for your customer experience is when a customer returns for more business. And customer experience was easiest to measure when customers conducted ...4 min read
Customer ExperienceBenchmarking 101: Why Your Results Are the Only Ones That MatterAre you forever benchmarking your company’s results against your competitor’s, others in your industry, and virtually everyone else? It’s common practice to see how you ...4 min read
Customer ExperienceWhy Customer Experience Matters to Non-Profits, TooWho is your client? In the for-profit world, it's pretty clear: To attract the business and continued patronage of clients and customers around the world, ...