Kathy Edens
A stereotypical introvert, Kathy is a writer who isn’t sure what she thinks until she writes about it. She believes collaborating with a variety of individuals from all walks of life and different experiences makes content come alive.
Kathy Edens's Articles
4 min read
Best PracticesThe Risks of Living More of Your Life OnlineOnline much? The internet plays a significant role today in all of our lives, from young children to older adults and everyone in between. ...4 min read
Best PracticesHow Tracking Your Personal Data Really Adds UpHow does your day start? Do you pick up your smartphone and scroll through social media sites? Do you look up the weather or go ...5 min read
Best PracticesDo You (Really) Have a Customer Experience Strategy?If the C-suite asked to see your customer experience strategy, what would you share? Do you have a cohesive game plan, or do you have ...5 min read
Customer ExperienceEvent-ually: The Future of EventsFew event planners are organizing in-person events for their clients in the foreseeable future, thanks to our current global pandemic. While it feels like everything ...5 min read
Best PracticesCustomer Experience Best Practices to AvoidCustomer experience drives revenues. If you’re skeptical, look at McKinsey & Company’s recent article that digs deep into what CX (customer experience) means and what ...4 min read
Customer ExperienceHow WFH Will Boost Your CXHow can you equate the current supply and demand market with the shut-down environment in today’s COVID-19 pandemic? Foremost, most businesses don’t stop; they pivot. ...4 min read
Customer ExperienceCommunicating During Uncertain Times: How Words Help Us UnderstandHow do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases ...5 min read
Best PracticesUsing Surveys to Circumvent Current Blog TrendsFirst, thank you for reading this. Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read ...4 min read
Best PracticesFreak Out… or Find Out: Data-Driven Insights in Challenging TimesWhat do you do during uncertain economic times or even during the regular, cyclical highs and lows of business? Do you freak out… close ...4 min read
Customer ExperienceVoC vs. CSAT: What’s the difference, and which one should I be worried about?The best indicator for your customer experience is when a customer returns for more business. And customer experience was easiest to measure when customers conducted ...