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Author Archive for Lauren Franco

4 Reasons Why You Need Better Branding

A strong brand identity is a critical part of running a successful business, leading companies to spend major dollars on logos, advertising, focus groups, and other marketing activities. But you need a balance — branding should be a consistent part of all of your strategic marketing activities, yet subtle enough that it doesn’t turn consumers off. This isn’t news to…

The Benefits of Data Population

I recently placed a phone call to my bank’s support line where I was instantly connected with an agent because they recognized the phone number I was calling from. Impressive, right? Not only was I moved into a faster queue specifically for current bank customers, but when the representative came on the line she already had my full profile pulled…

Amazon Prime Day: If You Build It They Will Shop

Prime Day was last week and it was a jungle out there – in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day on July 10 and has since reported the biggest sales day in company history. They experienced a sales increase of more than 60% compared to last year. Crazy, huh? What’s…

Turn Smart Shoppers into Brand Advocates

Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of guidance from those who’ve gone before. Plenty of suggestions, warnings, and opinions — albeit from complete strangers — are always close at hand. This has become such a reliable method…

Surf, Sun, and … Staying Home?

Suitcases stuffed, itinerary full of activities — it’s time for an action-packed summer vacation, right? Well, not exactly. A new summer travel survey finds that almost 75 percent of Americans say resting and relaxing is very or extremely important to them when they go on vacation. The survey also found that 43 percent won’t take a summer vacation at all, citing mostly…

The Mobile Survey Experience

Whether you fall into the category of “I can’t be without my phone for a minute” or “I have a phone, but really only use it for quick calls or in case of emergency,” you are likely part of the 95% of Americans who now own a cell phone. According to the Pew Research Center, “Americans today are increasingly connected…

How A Matrix Grid Can Boost Response Rates

In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to accomplish this. Let’s dive in a little deeper and explore some more advanced options that will help you further simplify your survey.