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Author Archive for Lauren Franco

Fall for Fall – What’s Not to Love?

Here in the U.S., it’s officially been Fall for a grand total of 11 days and I can certainly feel it in the air. I am based in our Herndon, VA, office (just outside of Washington, D.C.) and the cooler temperatures have arrived! This weekend I picked up two pumpkins for my front steps and enjoyed a delicious slice of…

A survey for everyone? Yes! Si! Oui!

You’ve put some time and effort into carefully crafting the perfect survey. You’ve written and revised every question and customizes the appearance. But then it hits you. You’re going to be sending your survey to contacts all over the world… and they don’t all speak your language. Getting to people to participate in your survey can be a big enough…

How to Improve Your Survey in 3 Foolproof Steps

Last week I broke down how to write some really awesome questions for your survey (check out the five steps here). Hopefully those tips got you excited and thinking about some creative ways to engage with your customers and collect useful feedback. But building a survey is only the first part and before your responses start to roll in, you’ve…

5 Steps for Writing Perfect Survey Questions

Customer satisfaction surveys are an easy way to listen to the needs and experiences of your customers. But just because you have a survey tool doesn’t mean you’ve built a survey that will get you the results you need. Feedback from surveys can be a powerful business indicator, but such surveys are of little value if their response rates are…