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Author Archive for Melissa Krut

Watermelon Day? Know Your Audience!

Did you know it’s National Watermelon Day? […] Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer – or a watermelon lover… or sure, maybe even a watermelon – this could be the biggest day of the year for you. And in the unlikely event that you’re a watermelon, you might also get…

SEO Hide and Seek

Recently, a friend’s adorable young daughter invited me to play hide and seek. Of course I agreed. Right away, I realized that this game would be different from most. Each time, she told me exactly where to hide. Each time – no surprise – she found me . . . and was completely delighted. While this isn’t quite the traditional…

Recipe for Success

Stop me if this hasn’t happened to you – You need to pick up a few things for dinner, so you pop into the grocery store on the way home. You’re hungry, you’re tired, and you’re in a hurry to get through the store. By the time you’re home, you realize at least one – if not both – of…

Ready? Wait!

So you want to do a survey. Great! Wait – why is that, exactly? Putting out a survey, technically, can be a quick and easy process. With options like a bank full of ready-made surveys, multiple modes for launching, and instantly available reports, who wouldn’t want to do a survey? Still, not so fast! Ask yourself these three simple questions:…