YouTube

Author Archive for Melissa Krut

3 Easy Engagement Fails

Everyone wants more engagement: more visitors, more participants, more feedback, more customers. Isn’t it amazing how easy it is to achieve the opposite? Three TOOs to avoid:   TOO Creepy When someone I don’t know addresses me by my first name, it creeps me out. When it happens in person, I get a little chill down my spine, and I…

Normal-ish II: Develop The Full (Data) Picture

“Normal”, you say? This week, we’re breaking down “normal” from two angles that get researchers all tangled up. In Part I, I pointed out that knowing one measurement at one moment in time doesn’t necessarily give enough context to figure out whether that measurement is good or bad, hot or cold, etc. Into Part II, the emphasis shifts to the…

Engagement In 3 Simple Steps

Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…

Normal-ish I: Tend Your Trends

Just what is “normal” anyway? This week, we’ll take a closer look at “normal” from two angles that make researchers crazy. If you’ve ever presented results and heard “But is that normal?”, this is for you. Part I: Every day, in every way, I’m getting better….? Part II: Develop the big picture — and get to the point… or points?…

Check Yourself: 5 Flavors of Onboarding

Remember your first day of work? That was the day you switched from being a hotly pursued prospect to an employee. When you shifted from saying them to us. The day you got to see behind the curtain. Whether you got that warm, welcoming vibe — flowers at your desk, planned lunch, and friendly greetings — or something else —…

Want to win? Plan to fail.

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call her Melissa, just to keep things simple. Melissa’s going away…

Goal: Get A Goal

It might not sound that ambitious, but at least having a goal is a pretty good start. After all, if you don’t know where you’re going, any road will take you there. Have I used this quote before? Probably. It’s right on. Whether you’re still reflecting on 2017 or setting resolutions for 2018, you’re asking questions. How did you do?…

Success: Pick Your Flavor

If you’ve been counting down with us through the month, you know we’re almost at the end of our 2017 Favorite Things Countdown. Success! Can you believe it? I’m surprised, too. We like to talk about reflection at this time of year, and rightly so. Looking back shows us our growth, helps us understand things we’d do differently, and offers…

The Perfect Gift

If you’re just drifting toward your gift list, you’re probably asking a few questions about those last few ‘perfect’ gifts you need: 1. What’s it look like? Coupon Experience Gift card Homemade Product 2. What’s it feel like? Fun Healthy Luxurious Sweet Tasty Mix and match to arrive at your perfect gift combo. Simple, right? I’m not getting into cliches here…

Order Up: Sequence and Bias

How great is it to be first? First dibs, prime cut, gold medal, world record, corner office — being first means you get it all. If you’re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying. If you’re second, well, you might just have to resort to the classic lines:…