Melissa Krut
Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. Her desk would be a hammock, if she could swing it. Meet Melissa.
Melissa Krut's Articles
4 min read
Best PracticesVax, Masks, and The Space Between: Sharing Meaningful Study ResultsIn any interesting study, analyzing the results can go on and on and on. It's like wandering through an amazing shop, picking up and and ...4 min read
Best PracticesVax, Masks, and The Space Between: Rating, Segmenting, and Cross TabsIt's time to take the next step -- but in which direction? Across the country and around the world, businesses are deciding how to reopen, ...5 min read
Best PracticesVax, Masks, and The Space Between: Studying Behavior, Perception, and AnalysisIf it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with no real outcome in ...4 min read
Customer ExperienceReasons to Celebrate: June Is…Looking for reasons to celebrate? We can help! We're all balancing shifting challenges and improvements -- personally, socially, professionally -- and it's always useful to ...5 min read
About SoGoSurveyEmergence: Cicadas, Masks, and Returning ToHow familiar are you with cicadas? Depending on where you live, cicadas might be a mysterious news item, periodic passers-by, or occasional overwhelming swarms. In ...5 min read
Best PracticesSurvey As Conversation: Wrapping It UpFull disclosure: I've put off finishing this Survey as Conversation series for longer than expected, but that's probably to be expected for the final step ...5 min read
Customer ExperienceReasons to Celebrate: May Is…With so many ups and downs in the news and in our daily lives, it's important to make time to celebrate good things whenever we ...5 min read
Customer ExperienceData-Day Operations: How Fresh Answers Help You Keep UpHow much data do you need to make a decision? We've all asked this question -- and discussed it here, too -- but it's not ...5 min read
GeneralReasons to Celebrate: April Is…With so many ups and downs in the news and in our daily lives, it's important to make time to celebrate good things whenever we ...5 min read
Feature FocusKnow Better: The Magic of Data Pre-PopulationWe use surveys to ask questions. But what if you already know the answer? You already know that everything you want to see in your ...