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Author Archive for Melissa Krut

Thanks for the learning (and the likes!)

First, let me get this out of the way: I’m thankful for our customers. Not to embarrass you or anything, but you’re kind of a big deal. Whether you’re a big company rolling out a customer experience management plan or a PhD student researching your way one step closer to dissertation and discovery, you’re our favorite.   In the big…

Build a Better Survey – Part III: Get engaged!

There’s a reason why Instagram is so popular. Pictures are huge! Well, technically, they’re a set dimension, and they’re pretty much square, but really. What’s not to like? Whether it’s kittens or puppies, fancy food or beautiful skyscapes, it’s easy to get engaged with Instagram. Where else could you get away with posting a pic like this? A post shared…

Get Rhythm: The Right Time Isn’t Always Now

“To everything, there is a season, and a time to every purpose.” No matter the source you cite, the line may inspire a tune to pop up in your head. For me, it’s The Byrds (Turn! Turn! Turn!). A new study shows that “a time to heal” may be the afternoon. Specifically, “Patients undergoing open heart surgery in the afternoon…

Word: To maximize meaning, minimize space

Here’s what I like: Words Did you think there would be more on the list? The fact that I value words doesn’t mean that I have to overuse them. Don’t you value when someone gets to the point? On Friday, my colleague saw that #SurviveAHorrorMovieIn5Words was trending. Naturally, she brought it to my attention immediately. The challenge did, in fact,…

It’s not me, it’s you… #memail

Because of my job, and because I’m a member of modern society, I’m spending more and more time looking at marketing emails. Everyone’s got their own style — a certain tone, a distinctive look, and maybe even a compelling message. And yet, for all this time and effort spent in reaching out to me, it’s rarely about me. So many…

Watermelon Day? Know Your Audience!

Did you know it’s National Watermelon Day? […] Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer – or a watermelon lover… or sure, maybe even a watermelon – this could be the biggest day of the year for you. And in the unlikely event that you’re a watermelon, you might also get…