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Author Archive for Natasha Peterson

Create Your Own Quiz with SoGoSurvey

Okay, admit it. You took the “Which Disney princess are you?” quiz the second it showed up on your Facebook. Not long after, as you were contemplating yours and the Little Mermaid’s sense of adventure, you took more quizzes and found out what Muppet you were, which city you should live in, and which Game of Thrones character you are,…

SoGoSurvey to the Rescue with a University-wide Survey Solution

SoGoSurvey’s growing client list includes a powerful academic community. Our college and university clients depend on effective surveys because student feedback is mandatory for administrators to refine policy, improve instruction, and stay competitive. This spring, the SoGoSurvey team put together a beautiful set of sample surveys for universities, and we were excited when PR Web picked up the announcement. Here’s…

SoGoSurvey: Dissertation Research Helps Zoo Primates

It’s fascinating for us to learn about all the brilliant ways SoGoSurvey is used for academic and science research. Especially when that research behooves our animal friends because, okay, we admit it, we’re all softies for animals here. It was… hey, check this out! when we received this email from Yvonne Morrin in the UK: “Thanks SoGoSurvey! I’m using your…

HR: Are Your Employee Surveys Really Anonymous?

If the survey software you’re using does not provide a feature called Guaranteed Anonymity, get rid of it now. Guaranteed Anonymity is so crucial for candid employee feedback that not having it turns your efforts into a waste of time. Case in point: Haris, our chief marketing officer, received a call this morning from a prospective client. On the other…

SoGoSurvey: Customer Feedback with Two Very’s—Too Cool!

When we help our small business owners with customer feedback, support mode is on full throttle. We know what small-biz owners are up against because we’re dependent on customer feedback, too. It’s how we improve our product. That’s why we were so pleased to receive this recommendation from a new, small business owner in Australia named Yanina. Yanina said: “I’m…

SoGoSurvey Responds to Forbes Article, “What About the Software?”

We read an interesting article on Forbes.com titled Retailers: Your Surveys are Making Customers Suffer by Lydia Dishman, a Forbes contributor who covers fashion, retail and e-commerce. Although the article astutely covers the pitfalls of customer surveys, one prominent pitfall is overlooked: the widespread use of primitive online surveys that frustrate customers rather than engage them.We have observed many business…

Event Planning Polls Create Excitement

Want to create excitement for your event in the months ahead? Poll the participants. You’ll not only get the lay of the land for planning purposes, you’ll get them thinking about your event far in advance. The very activity of filling out a poll engages their curiosity and interest. We were delighted here at SoGoSurvey when we received this “thumbs…

Are You Being Sucker Punched by Your Survey Provider?

Numerous physician groups and hospitals have been using patient surveys for at least a decade. They’ve enjoyed the benefits of Patient Satisfaction Surveys that include biggies such as a decrease in lawsuits and staff turnover alongside increased patient retention and referrals. Despite those benefits, a huge number of doctor groups, clinics and hospitals do not deploy Patient Satisfaction Surveys. What…