Natasha Safronova
Natasha is all about exploring – whether it’s the latest market trend or the new state park or ski slope. She loves challenging herself, trying different things, and pondering on the next big product marketing idea.
Natasha Safronova's Articles
5 min read
Employee Engagement15 Small Routines to Make a Difference in Employee Well-being (and Fight Burnout)Employee burnout is one of today’s biggest trends — and that’s not good news. One study showed 85 percent of people have expressed a decline in ...4 min read
Best PracticesHow to Create More Useful Buyer Personas and Avoid 5 Costly MistakesBuyer personas help you understand your audience and adapt your marketing efforts to the preferences of your ideal customer. Properly built, buyer personas will reveal ...2 min read
Customer ExperienceWhy Focus on HR and Marketing Alignment?There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often ...3 min read
Best PracticesHow Developing Webinars Develops EmployeesAs a marketer responsible for organizing and managing webinars for demand generation and thought leadership, you no doubt have your registration and attendance goals, you're ...