Natasha Safronova
Natasha is all about exploring – whether it’s the latest market trend or the new state park or ski slope. She loves challenging herself, trying different things, and pondering on the next big product marketing idea.
Natasha Safronova's Articles
4 min read
Customer ExperienceBrand Identity: The What, Why, When, and How (With Examples!)The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not ...4 min read
Best PracticesHow to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand DevelopmentLegendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to ...7 min read
Best PracticesOne Way or Another: 22 Ideas for Your Employee Recognition ProgramLet me state this up front: There is no proven recipe for a successful employee recognition program. What works well for one organization is not ...6 min read
About SoGoSurveyThe Busy Marketer’s Glossary of Survey TermsHave you been in a situation where somebody throws out a term or an acronym you don’t understand? Or just looking for a refresher on ...4 min read
Employee EngagementEmployee Engagement Lessons Learned in the Year of The Great ResignationWhat are your top three professional highlights from 2021? For me, those are a job change, revamping a content marketing strategy at my new company, ...5 min read
Employee Engagement15 Small Routines to Make a Difference in Employee Well-being (and Fight Burnout)Employee burnout is one of today’s biggest trends — and that’s not good news. One study showed 85 percent of people have expressed a decline in ...4 min read
Best PracticesHow to Create More Useful Buyer Personas and Avoid 5 Costly MistakesBuyer personas help you understand your audience and adapt your marketing efforts to the preferences of your ideal customer. Properly built, buyer personas will reveal ...2 min read
Customer ExperienceWhy Focus on HR and Marketing Alignment?There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often ...3 min read
Best PracticesHow Developing Webinars Develops EmployeesAs a marketer responsible for organizing and managing webinars for demand generation and thought leadership, you no doubt have your registration and attendance goals, you're ...