YouTube

Author Archive for SoGoSurvey

Survey or Poll: How to Determine Your Best Solution

As the world becomes increasingly flat, we need innovative solutions to manage the vast flow of information and data analysis. Surveys and polls have traditionally been a reliable way of accomplishing these tasks. Today, online polls and surveys are streamlining this process. Whether you need a commercial business solution, or feedback from family, friends or colleagues, a poll or survey…

5 Ways to Create Effective Online Surveys

Whether you run a small business or a large enterprise, online surveys can be a catalyst for success, helping you to understand the way your customers think. An effective survey can also help you gauge the success of your most important initiatives. A poorly designed survey, however, will just waste time and resources. In order for survey results to provide…

Happy Employees: The Key to Success

Is your organization plagued by high absenteeism? If you answered yes, then the research is clear — you have a large number of unsatisfied employees in your organization. Unsatisfied employees cost the U.S. economy $370 billion annually. Yet, 75% of leaders have no engagement plan or strategy. No organization can create and sustain success in our world of fierce competition…

Role of Social Media in Customer Research

The explosion of social media has taken the world by storm. Social media offers valuable insights into what your customers think, what questions they’re asking and what problems they’re facing, resulting in  a treasure trove of data which you can use in customer and market research. Twitter: Using Twitter Advanced Search you can look what questions customers are asking related…

Benefits of Online Surveys

Online surveys allow you to:   –  Deploy the same survey numerous times, preventing repetitive work. – Customize the survey experience for your participants by implementing advanced logic features which route respondents to only the most relevant questions based upon previous answers. –  Assure your survey participants complete anonymity, resulting in honest, candid  feedback. –  Design your surveys to be…

360 Degree Feedback Surveys

360 Degree Feedback Surveys are a powerful tool for employees to receive anonymous performance feedback from managers, peers and direct reports, focusing on both strengths and weaknesses. Employees may also complete a self-evaluation with this type of survey. It is difficult, however, to properly structure a 360 feedback process that creates an atmosphere of trust when you use it to…

Paul Felix Lazarsfeld: The Father of Research Surveys

Paul Felix Lazarsfeld, popularly known as the founder of modern research surveys, made considerable contributions towards statistical survey analysis, panel methods, latent structure analysis and contextual analysis. In the early 1930s, Lazarsfeld introduced research through the use of surveys by conducting a study of Marienthal, a small industrial town near Vienna which suffered from a high unemployment rate. In 1933,…

What are household surveys?

Household surveys are one of the most important sources of social and demographic statistics in the U.S.  While housing censuses are also a key source of such statistics, they are only conducted every 10 to 15 years. Household sample surveys — which can investigate almost any population-based subject — are therefore a powerful alternative, becoming one of the most flexible…

Boost your website traffic with a survey

Surveys have become very powerful tools for online branding and increasing website traffic. A well-designed online survey may be one of the most important elements of a website, used to engage customers and increase repeat visits. People love to talk about themselves and express their opinions. When someone cares enough to ask for those opinions, participants feel connected with the…