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Author Archive for SoGoSurvey

How to determine sample size?

When planning a survey, determining the sample size is an important decision. Since several different factors must be considered, there is no set formula that can tell us what the perfect sample size should be. However, in general survey practice, the sample size used in a study is determined based on the expense of data collection, along with the need…

Question is King

Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question is asked, however, will impact how the data is collected and interpreted. For example, in qualitative research, there are many ways to gather information to answers. The response will be…

Create online surveys with SoGoSurvey

As a data analyzer, marketer, advertiser, sales manager or  business owner, there will come a time when you’ll need to create online surveys and polls in order to gather accurate data. Fortunately, in today’s constantly changing digital world, it’s becoming easier and easier to create these kinds of surveys, with no expertise in survey creation or market research required. A…

Survey analysis tools

Scholars, market researchers and organizations of all sizes use a wide range of statistical methods to analyze survey data. It helps them understand and measure public opinion, determine customer satisfaction and study a wide range of social and cultural issues. Widely used spreadsheet programs such as Microsoft Excel, along with some basic statistical techniques, are sufficient to analyze data drawn…

Chain Invites

Give Your Surveys the Viral Effect Here at SoGoSurvey, we take pride in our robust, user-friendly platform. And, with our Chain Invites feature, you can help spread the word to friends of your friends. Each person you invite can invite up to 10 other friends. Then those 10 friends can invite 10 more friends . . . and so on…

Creating Surveys for Kids

Adults are not the only ones with all-important opinions. Over the years, researchers from different disciplines have used a wide variety of survey methods to assess the views of children and teens. There are more than 35 million teenagers in the United States, and, according to a recent study, American teens spent almost $80 billion in 2011 alone. Companies that…

What are Surveys?

In today’s information society, we require a prompt and accurate flow of information on our population’s needs, behaviors and preferences. This critical need for constant information on the part of governments, businesses and social institutions is exactly the reason why we place so much dependence on surveys. Nowadays the term “survey” is often used to describe a method of gathering…

How to improve online surveys

A great online survey provides you with clear and actionable insight to help you make better decisions and analysis. Since well-designed surveys are easier to complete, you’ll reap higher response rates and higher quality data. Here are a few things to remember while designing an online survey: Offer an Incentive: Depending upon the type of survey and the audience you’re…

Analyzing Survey Questions

Broadly speaking, survey questions can be divided into two types: structured and unstructured. Structured formats help the participant respond more easily and help the researcher accumulate and summarize responses more efficiently. If the respondent writes down text, you’ve got an unstructured response format. These can vary from short comment boxes to the transcript of an interview. One of the major…

Find New Customers

Before we can find new customers and increase sales, we need to understand exactly who our customers are, what value proposition we plan to offer and what our competition is currently offering. The best way to accomplish this is through market research, specifically through an  online survey. Market research runs the gamut from simple qualitative research to in-depth quantitative analysis.…