At the heart of every business lies its customers — and it’s safe to say that no business can exist without customers. Bearing this in mind, it’s a smart move to make showing gratitude to your customers a priority, and incorporate into your higher-level business strategy. Over time — not just at Thanksgiving! — this strategy helps you delight your…
Author Archive for SoGoSurvey
In Support of After-Sales Support
If you’re like the average company, you’ll probably focus the bulk of your efforts into closing your sales. The funnel starts with your marketing team, who’s responsible for generating leads and nurturing them to the point where they’re ready to make a purchase. Then your sales reps step in to pitch your product or service, and (hopefully!) make the lead…
Cambridge Analytica, GDPR, and The Data That Divides Us
Data has become the hottest commodity of the digital world — and also its fiercest source of debate. Data can improve quality of life, bolster capitalism, and help combat natural disasters. On the other hand, many believe it can overwhelm businesses, eliminate personal privacy, and reduce human beings to statistics. So where do we draw the line? How much data…
Onboarding 102: Why Employee Onboarding Matters More Than You Think
Like customer onboarding, employee onboarding is crucial to ensuring high retention rates. Studies show that onboarding programs can increase retention by 25% and improve employee performance by 11%; in fact, employees who participate in a structured onboarding program are 69% more likely to stay with an organization for 3 years. We find that companies routinely underestimate the importance of retention,…
Onboarding 101: Why Customer Onboarding Matters More Than You Think
Many companies are guilty of not having any proper procedures in place when it comes to onboarding. With customers, for instance, most sales reps will focus all their energy and efforts on closing the sale. Once the customer has signed on the dotted line, a sales rep might send across an invoice and engage in a few pleasantries, but then…
SoGoSurvey Highlighted by Software Review Site as a Key Player in the Survey Software Niche
It’s not exactly headline news that we love feedback. It’s our business, after all, and we like it just as much as our clients. Still, it’s great news when the feedback on our SoGoSurvey features is highly positive! We’re proud to share that FinancesOnline, a popular software directory, has awarded SoGoSurvey two honors: Great User Experience 2018 Award and Rising…
Employee Engagement: Enhancing Customer Experience from the Inside
If there’s one thing we’ve learned since the economic collapse ten years ago, it’s that big salaries and gold-plated benefits do not guarantee a happy or productive workforce or amazing employee engagement. In order to nurture the bottom-line, companies have spent decades figuring out ways to improve the customer experience. After all, happier customers means more business and higher revenue.…
How To Use Data Insights To Improve Employee Experience
Employee experience is a rather new concept that’s taken the HR world by storm. Thanks to the digital transformation companies have undergone over the last years, Human Resources professionals have also experienced a transition that emphasizes the experience of the employees from the moment they are recruited to the moment they leave the company. But if there’s one thing that the…
The Savvy Marketer’s Guide To Online Reputation Management
Say you want to purchase a new CRM system or a sales tool, and you’ve pretty much got your heart set on which vendor to work with. Before you commit to a contract, though, you decide to Google this company, and you realize that they’ve got a ton of negative reviews. Yikes. Will you stick with this vendor, or will…
What You Don’t Know Can Hurt You: The Value of Customer Feedback
For many companies, collecting customer feedback is an afterthought. After all, companies exist to turn a profit; they’d rather invest their time and effort into revenue-generating activities such as pushing out new products or optimizing their sales funnel, as opposed to soliciting feedback from customers. That said, there are plenty of benefits that collecting (and acting upon!) customer feedback can…