Read Posts by : SoGoSurvey

Is your Customer Service Training Keeping Up With Customer Expectations?

Customer service training can’t remain static. While there are constants, yes, your training efforts need to evolve with changing customer expectations, too.   Happy customers buy more, remain brand loyal, and provide valuable word-of-mouth referrals. So, businesses today, regardless of the industry, know the importance of customer service training. But…

SoGoSurvey 19.0: Better Together

Your goals? Create great questionnaires, distribute and collect tons of feedback, and - most importantly - produce fantastic reports with actionable data. Our goal? To help you meet yours. Our 19.0 release is all about providing you a unified experience that enables you to meet all of your goals in…

Why senior managers are ignoring workplace culture, and why it’s bad news

It’s been ten years since Rachel McAdams played a spunky new studio exec who quickly (and publicly) fired the deadweight co-anchor from her struggling morning show.   She explained it to her boss pretty simply. “He was lowering the morale of the show.”   We love watching a creep get…

Why Treat Colleagues as Customers — 6 Benefits

Recognized as a differentiator to help customer loyalty, increase revenues, and boost brand reputation, customer service is a top business priority. Stellar service can have benefits internally, too. When people treat colleagues as customers, the work environment changes for the better.   Imagine this: It’s 5:20 p.m. and you’re heading…

Top 5 Missed Opportunities in the CX Journey

In today's market, customer experience is the great differentiator. The more personalized the customer’s journey with your brand or product, the better chance you have to form a lasting relationship with your customer.   Businesses are fully aware of how valuable their customers are to the overall success of their…

Why your website needs to prioritize CX

Creating brand value in modern times requires three crucial steps:     Track the customer's journey, both online and offline, from beginning to end.   Identify all the crucial customer touchpoints.   Do everything within your power to make each touchpoint a positive customer experience. Hard as it may be…

How Customer Experience is Making the Leap from Brick-and-Mortar to the Cloud

You know a great customer experience every time someone steps foot in your brick-and-mortar store is key to customer satisfaction and loyalty. But, to meet your customers where and when they want, you also need an online presence (e.g., a website, social media, etc.). So, how can your customers experience…

The Remote Work Revolution: Keep Employees by Sending Them Home

At certain points in our lives, most of us will probably have to work in one or two less-than-ideal jobs simply for the sake of putting bread on the table. Mortgages, rent, car payments, cell phone bills, student loans -- costs add up, so we need to earn our keep.…

How Employee Experience Drives Business Success (Or Failure)

Great businesses always find, nurture, and retain the best talent. Companies who fail to make this a priority will struggle. They'll have unhappy employees who are poorly suited to their positions and who are unsure of their roles. Let’s take a look at some common problems and some easy fixes…

How to Find and Retain All-Star Employees

Whether you’re a small business or an international conglomerate, trying to find and keep the best employees in your industry can be a challenge. Beyond offering lucrative salaries, keep in mind that the all-stars you seek are attracted to more than just money. Here are a few things to consider…