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Author Archive for SoGoSurvey

Company Culture Surveys: Uncovering Corporate Identity

Today having great a company culture is considered more a prerequisite, than simply a nice-to-have. In fact, an exceptional company culture is almost expected, in addition to other traditional benefits employees draw. More and more, job candidates are choosing a company because of its culture rather than its paycheck—and it’s not just a fad. Unfortunately, a lot of organizations struggle to create…

Managers’ Vital Role in Employee Engagement

Manager Effectiveness Evaluation or Upward Evaluation, when done right can drive employee engagement and business profits.   Successful companies know that employee engagement drives business outcomes and is a leading indicator of future business success. Engaged employees are more productive, more customer-focused, and are less likely to leave their job. In fact, research substantiates a direct correlation between engagement and…

Using Comparison Reports to Delve Into Data

Quite often, we do research to get a snapshot of this moment in time: What do customers think of our new initiative? Which product features are most important?  However, in many situations, the current moment-in-time data is relevant only in terms of a comparison or an ongoing trend. On some random satisfaction scale, a score of 8 might be a…

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis can benefit from applying weighted scores to the answers during…

Learn the Survey Lingo

There’s so much jargon in the world of survey that it’s easy to get lost in the sea of survey-related terms. Here’s a brief rundown on some commonly-used survey terms: 1. Verbatim Response Verbatim response is just another name for open-ended response option. 2. Nominal Scale A scale that classifies answer choices into mutually-exclusive categories of quantitative values is called…

Survey Phenomena – That Make the Best Surveys Faulty (Part II)

Last week we shared some of the reasons why surveys do not deliver the expected results. Here’s the second and final installment of some survey phenomena that make the best surveys faulty. Straight Line Sometimes participants, for the sake of completing a survey, tend to indulge in ‘straight-line’ responding, i.e. choosing answers down the same column on a page. Solution:…

Survey Phenomena – That Make the Best Surveys Faulty (Part I)

You have created an almost perfect survey with the help of your research team. And while the survey questionnaire thrilled you, certain survey biases may probably have been the reason why you have gathered inaccurate data. Our survey experts have identified some survey biases that affect survey results: Social Desirability BiasSurvey participants, sometimes, show tendency towards providing socially-desirable or acceptable…

Do Survey Creators Live in the Matrix?

If you’ve used a matrix grid, it’s probably your favorite question type. For those who aren’t familiar with the matrix grid, all you need to know is that this single question type is capable of gathering much more information than any other question type out there. Here are some tips on how to use matrix grid in your surveys, straight…

Survey Questions: Less is More

Let your survey participants know that you value their time and are not out there to put them to sleep with your long and boring surveys. The following tips on drafting perfect questionnaires by our survey experts may come in handy:   A good survey question is short, clear, and asks for a single piece of information. Establish a bond…

10 Key Things to Consider Before Creating Surveys

Crafting effective surveys can be a bit complicated but it’s not rocket science for sure. Just keep the following pointers in mind while creating surveys:   Be clear about your survey goal. This will help you to determine your audience and come up with relevant questions. Use simple language that can be easily understood by participants of all backgrounds. Make…