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Author Archive for SoGoSurvey

Survey Phenomena – That Make the Best Surveys Faulty (Part II)

Last week we shared some of the reasons why surveys do not deliver the expected results. Here’s the second and final installment of some survey phenomena that make the best surveys faulty. Straight Line Sometimes participants, for the sake of completing a survey, tend to indulge in ‘straight-line’ responding, i.e. choosing answers down the same column on a page. Solution:…

Survey Phenomena – That Make the Best Surveys Faulty (Part I)

You have created an almost perfect survey with the help of your research team. And while the survey questionnaire thrilled you, certain survey biases may probably have been the reason why you have gathered inaccurate data. Our survey experts have identified some survey biases that affect survey results: Social Desirability BiasSurvey participants, sometimes, show tendency towards providing socially-desirable or acceptable…

Do Survey Creators Live in the Matrix?

If you’ve used a matrix grid, it’s probably your favorite question type. For those who aren’t familiar with the matrix grid, all you need to know is that this single question type is capable of gathering much more information than any other question type out there. Here are some tips on how to use matrix grid in your surveys, straight…

Survey Questions: Less is More

Let your survey participants know that you value their time and are not out there to put them to sleep with your long and boring surveys. The following tips on drafting perfect questionnaires by our survey experts may come in handy:   A good survey question is short, clear, and asks for a single piece of information. Establish a bond…

10 Key Things to Consider Before Creating Surveys

Crafting effective surveys can be a bit complicated but it’s not rocket science for sure. Just keep the following pointers in mind while creating surveys:   Be clear about your survey goal. This will help you to determine your audience and come up with relevant questions. Use simple language that can be easily understood by participants of all backgrounds. Make…

Be the Listener-in-Chief

New survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, SoGoSurvey Co-founder The results pop up in your inbox: collective intelligence wrought by market research. Can you drive growth from the results? Is it truly collective intelligence or useless stats headed for the data junkyard? It’s time to completely change the way…

Five Essentials for Membership Surveys

Let’s call her President Linda. President Linda runs a high-profile association with 18,400 professional members, and she is worried. Membership has dropped a notch and attendance at events is waning. Sure, there are a handful of vocal staff and board members chewing up face time with fix-its, but Linda is unsure. What she wants to know is this: What does…

A New Era for Patient Surveys

THE DOCTOR (1991), a film starring William Hurt, tells the story of an arrogant surgeon. Although impeccable with his surgical technique, he could care less about what his patients go through. When his perfect world is shattered by a diagnosis of throat cancer, the doctor himself becomes the frightened patient, and he is blown away by the unsympathetic patient experience. It…

Five Myths about Customer Surveys Debunked

Still not sure about doing a customer survey? Small business owner, it’s time to take the mental bungee jump past the customer survey myths that are holding you back. Keeping up with customers is enormously valuable and supports smart decision-making. Here are five common myths about customer surveys, debunked for good. 1. Customer surveys are only for big businesses with…