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Author Archive for SoGoSurvey

Survey Questions: Less is More

Let your survey participants know that you value their time and are not out there to put them to sleep with your long and boring surveys. The following tips on drafting perfect questionnaires by our survey experts may come in handy:   A good survey question is short, clear, and asks for a single piece of information. Establish a bond…

10 Key Things to Consider Before Creating Surveys

Crafting effective surveys can be a bit complicated but it’s not rocket science for sure. Just keep the following pointers in mind while creating surveys:   Be clear about your survey goal. This will help you to determine your audience and come up with relevant questions. Use simple language that can be easily understood by participants of all backgrounds. Make…

Be the Listener-in-Chief

New survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, SoGoSurvey Co-founder The results pop up in your inbox: collective intelligence wrought by market research. Can you drive growth from the results? Is it truly collective intelligence or useless stats headed for the data junkyard? It’s time to completely change the way…

Five Essentials for Membership Surveys

Let’s call her President Linda. President Linda runs a high-profile association with 18,400 professional members, and she is worried. Membership has dropped a notch and attendance at events is waning. Sure, there are a handful of vocal staff and board members chewing up face time with fix-its, but Linda is unsure. What she wants to know is this: What does…

A New Era for Patient Surveys

THE DOCTOR (1991), a film starring William Hurt, tells the story of an arrogant surgeon. Although impeccable with his surgical technique, he could care less about what his patients go through. When his perfect world is shattered by a diagnosis of throat cancer, the doctor himself becomes the frightened patient, and he is blown away by the unsympathetic patient experience. It…

Five Myths about Customer Surveys Debunked

Still not sure about doing a customer survey? Small business owner, it’s time to take the mental bungee jump past the customer survey myths that are holding you back. Keeping up with customers is enormously valuable and supports smart decision-making. Here are five common myths about customer surveys, debunked for good. 1. Customer surveys are only for big businesses with…

Online Surveys 101 – Understanding Online Surveys

Need to know how to conduct a survey? If you’re new to online surveys, you may be feeling intimidated. This series of articles takes the mystery out of online surveys so you can create engaging surveys with confidence. Why online surveys? Online surveys are a fast, affordable, and effective way to get feedback from people over the Internet to improve…

How to Create a Cross Tab Report

A Cross Tab Report shows the relationship between two or more survey questions. It’s often used to compare how different groups responded to your survey questions. SoGoSurvey’s Cross Tab Report is available with all our online survey packages. Cross tabbing can uncover all kinds of insights about your survey participants. Here are some examples of questions it can answer: Employee…

Running Reports in SoGoSurvey: Part 3

In Part 2, we talked about some of the popular reports in SoGoSurvey, such as the Individual, Conditional, and Verbatim reports. Now we’re ready to look at the Filter Manager and two effective reports that can help you increase your survey response rate ― Response Trend and Response Rate. Filter Manager The Filter Manager allows you to filter the data…