Sogolytics
Sogolytics's Articles
3 min read
Customer ExperienceAre You Happy with Customers’ Perceptions of Your Brand?To say that 2016 wasn’t the best of years for tech giant Samsung is probably putting it mildly. After several Galaxy Note 7 smartphones were ...3 min read
Customer ExperienceHow to Maximize the Power of Your Customer DataGiven that consumer data powers the ability to create personalized experiences, capturing extensive information about customers, on an ongoing basis, is increasingly important. Surprisingly, however, ...3 min read
Financial ServicesThe Dodd-Frank Disconnect – The Price of Regulations on Community BanksThe Dodd-Frank regulations—enacted in response to the collapse of Lehman Brothers and the other near failures of 2008 and 2009—have caused banks to be more ...4 min read
Financial ServicesCommunity Banks Forced to Re-evaluate Technology’s Role in Serving CustomersDuring the 2016 FDIC Community Banking Conference, Strategies for Long-Term Success, a community bank executive delivered an eye-opening report: Her own institution, with assets of ...3 min read
Customer ExperienceFrom Hindsight to Foresight with Real-Time Customer DataRecently, a Tesla owner unable to find a spot at a local charging station tweeted about fellow consumers hogging spots and keeping their cars parked ...3 min read
Customer ExperienceBuild, Measure and Engage with Loyal Customers – It’s EasyAccording to Accenture’s 2016 Global Consumer Pulse Survey, 78% of consumers report they are retracting loyalty at a faster pace than three years ago. Additionally, ...4 min read
Customer ExperienceWhat Really Drives Customer Churn and How You Can Avoid ItVisionary co-founder and former Apple CEO, Steve Jobs, challenged, “Get closer than ever to your customers. So close that you tell them what they need ...4 min read
Financial ServicesA Competitive Edge for Community BanksIn the mid-1990s, predicting that technology would transform banks protected by regulation and incumbency, Bill Gates declared, “Banks are dinosaurs, they can be bypassed.” Banks have ...4 min read
Employee EngagementHow Banks can Leverage Employee Engagement for a Competitive EdgeUnemployment is at its lowest rate since 2009, and job openings have increased by 73 percent. At the same time, Baby Boomers are rapidly retiring, ...3 min read
GeneralEssential Tools for a More Productive WorkforceIn an episode of the 1990’s iconic sitcom, “Friends”, Chandler (Matthew Perry) was in the coffee shop boasting about his new laptop, quoting specs like ...