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Understanding Skip Logic

We live in an increasingly interconnected world that — despite the conveniences of technology — seems to place greater demands on our time. Far from making our lives easier, these technological advances often leave many of us feeling like we’re treading water just to keep up.

Which has led to the life hacking phenomenon.

QDL

Essentially, life hacking is about finding ways to make our day-to-day activities easier. But, as the concept has gained popularity, it’s being applied to a variety of personal and professional tasks. There are blogs dedicated to work hacks, cooking hacks and fitness hacks. Life hacking holds the promise of increased efficiency, better workflow and helpful shortcuts that can enrich our lives by giving us more time to do the things that really matter.

Cue the life hacking backlash.

According to an article on Slate.com titled “Down With Life hacking!,” rather than make us more efficient at our daily tasks, life hacking actually increases our workload as we rush to fill our free time with more — you guessed it — life hacking. As the author pithily states, “Is there anything more self-defeating than using technology to free up your time—so that you can learn how to do an even better job at it?”

While the debate about the benefits of life hacking rages on, there are some beneficial takeaways. Smart companies value their customers’ time. Especially when surveying your clients and customers, you should always aim to create a personalized experience and eliminate redundancy. And skip logic is one of the best ways to accomplish this.

Skip logic, or branching, allows you to route survey participants around irrelevant questions based on their previous answers. It creates a more relevant, tailored survey experience that not only increases participation rates, but also gives you more reliable data. And only SoGoSurvey has true, advanced skip logic.

Much of what passes for life hacking is really just common sense. But, with SoGoSurvey’s powerful and intuitive software, you can use innovative technology to create a pleasant experience for all your survey respondents.

Easy Online Survey Software

One of the greatest drivers of technology is consumer demand for more intuitive, easy-to-use technology. While this has given us smartphones, touchscreens and the Wii, we’re still using the same basic variation of the operating system pioneered by Windows. It’s been so effective that very few people can even imagine a better (different) way to interact with their desktops and…

Designing a Creative Survey

One of the joys of discovery is seeing the familiar in a new way. With the aid of the powerful Hubble Space Telescope, astronomers have recently learned that what they considered just another gas giant like Jupiter is actually much more fascinating. Carl Franzen, writer for The Verge, describes it as “. . . another blue planet, and on this…

More Bytes, Bit by Bit | SoGoSurvey

I’m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, “Big Data, for Better or Worse: 90% of World’s Data Generated Over Last Two Years.” And lest you think the article is just troll bait, it reads: “Each and every one of us is constantly…

What’s Done in the Dark . . . | SoGoSurvey

The Atlantic website has a recent article about a fascinating study. According to the author, Francesca Gino, she and her husband conducted a series of experiments designed to see what effect varying darkness level shave on dishonest behavior. They placed individuals in rooms with different light amounts and later asked them to self-report on their actions. The results were startling.…

Seeing the Big Picture | SoGoSurvey

Recently, The New York Times published an article that may have inadvertently contributed to the continuing obfuscation of an issue that hardly needs any more muddying: climate change. The article, titled “What to Make of a Warming Plateau,” whimsically ponders the possible causes of a 15-year slowdown in the rise of the Earth’s surface temperature. After positing that it could…

Insecurity Clearances | SoGoSurvey

Regardless of your political leanings, there’s no denying the impact of the stories broken by The Guardian and The Washington Post this past week. Edward Snowden, a 29-year-old Booz Allen Hamilton contractor assigned to the NSA (National Security Agency) is responsible for one of the most substantial national security leaks in American history. According to Snowden, the NSA has been…

Bytes, Paper, Broadband | SoGoSurvey Blog

According to a recent post on CNET, a survey by market research firm InfoTrends found that “. . .paperless document deliveries will increase from 4.2 billion in 2012 to 8.6 billion in 2017, while paper deliveries will drop from 19.5 billion to 15.9 billion over the same period.” While these reductions are significant, we’ll still be using huge amounts of…

An Idle Mind | SoGoSurvey

Vine, recently bought by Twitter for $30 million, is a new app that allows users to create six-second video clips and share them on social media websites.Twitter execs — believing Vine will play a critical role in helping them develop their own video hosting system — have committed considerable resources to making this happen. So imagine everyone’s surprise when this…

Full of Hot Air | SoGoSurvey

How’s this for ambition: “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps. The company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web.” This newest initiative, creating wireless networks for poor,…