Author Archive for SoGoSurvey

Launching a Survey via Email

When you’re ready to launch your survey, the first thing you need to do is decide how you want to distribute it. With SoGoSurvey, you can launch your survey via email, website, social media, or text message. This post will show you how to launch your survey via email invitation, along with some best practices tips. You can also watch…

First time? Get survey design help!

If you’re new to surveys, you may be feeling like you don’t know where to begin. Maybe you conduct surveys only from time-to-time. Or maybe you don’t know what questions to ask. Survey design help is available! Whatever your situation, this post can help you get started with SoGoSurvey. You can create your survey from scratch, or you can use…

3 SoGoSurvey Time Savers

Here are a few tips to save you some time while you’re in Question Manager creating or editing your surveys: 1. Edit Survey Text Button – This button on the survey level toolbar lets you display the entire survey and very quickly edit questions and answer options. It’s a huge time saver because you don’t have to click edit and go into each…

Understanding Skip Logic

We live in an increasingly interconnected world that — despite the conveniences of technology — seems to place greater demands on our time. Far from making our lives easier, these technological advances often leave many of us feeling like we’re treading water just to keep up.

Which has led to the life hacking phenomenon.


Essentially, life hacking is about finding ways to make our day-to-day activities easier. But, as the concept has gained popularity, it’s being applied to a variety of personal and professional tasks. There are blogs dedicated to work hacks, cooking hacks and fitness hacks. Life hacking holds the promise of increased efficiency, better workflow and helpful shortcuts that can enrich our lives by giving us more time to do the things that really matter.

Cue the life hacking backlash.

According to an article on titled “Down With Life hacking!,” rather than make us more efficient at our daily tasks, life hacking actually increases our workload as we rush to fill our free time with more — you guessed it — life hacking. As the author pithily states, “Is there anything more self-defeating than using technology to free up your time—so that you can learn how to do an even better job at it?”

While the debate about the benefits of life hacking rages on, there are some beneficial takeaways. Smart companies value their customers’ time. Especially when surveying your clients and customers, you should always aim to create a personalized experience and eliminate redundancy. And skip logic is one of the best ways to accomplish this.

Skip logic, or branching, allows you to route survey participants around irrelevant questions based on their previous answers. It creates a more relevant, tailored survey experience that not only increases participation rates, but also gives you more reliable data. And only SoGoSurvey has true, advanced skip logic.

Much of what passes for life hacking is really just common sense. But, with SoGoSurvey’s powerful and intuitive software, you can use innovative technology to create a pleasant experience for all your survey respondents.

Easy Online Survey Software

One of the greatest drivers of technology is consumer demand for more intuitive, easy-to-use technology. While this has given us smartphones, touchscreens and the Wii, we’re still using the same basic variation of the operating system pioneered by Windows. It’s been so effective that very few people can even imagine a better (different) way to interact with their desktops and…

Designing a Creative Survey

One of the joys of discovery is seeing the familiar in a new way. With the aid of the powerful Hubble Space Telescope, astronomers have recently learned that what they considered just another gas giant like Jupiter is actually much more fascinating. Carl Franzen, writer for The Verge, describes it as “. . . another blue planet, and on this…

More Bytes, Bit by Bit | SoGoSurvey

I’m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, “Big Data, for Better or Worse: 90% of World’s Data Generated Over Last Two Years.” And lest you think the article is just troll bait, it reads: “Each and every one of us is constantly…

What’s Done in the Dark . . . | SoGoSurvey

The Atlantic website has a recent article about a fascinating study. According to the author, Francesca Gino, she and her husband conducted a series of experiments designed to see what effect varying darkness level shave on dishonest behavior. They placed individuals in rooms with different light amounts and later asked them to self-report on their actions. The results were startling.…