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Author Archive for SoGoSurvey

Designing a Creative Survey

One of the joys of discovery is seeing the familiar in a new way. With the aid of the powerful Hubble Space Telescope, astronomers have recently learned that what they considered just another gas giant like Jupiter is actually much more fascinating. Carl Franzen, writer for The Verge, describes it as “. . . another blue planet, and on this…

More Bytes, Bit by Bit | SoGoSurvey

I’m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, “Big Data, for Better or Worse: 90% of World’s Data Generated Over Last Two Years.” And lest you think the article is just troll bait, it reads: “Each and every one of us is constantly…

What’s Done in the Dark . . . | SoGoSurvey

The Atlantic website has a recent article about a fascinating study. According to the author, Francesca Gino, she and her husband conducted a series of experiments designed to see what effect varying darkness level shave on dishonest behavior. They placed individuals in rooms with different light amounts and later asked them to self-report on their actions. The results were startling.…

Seeing the Big Picture | SoGoSurvey

Recently, The New York Times published an article that may have inadvertently contributed to the continuing obfuscation of an issue that hardly needs any more muddying: climate change. The article, titled “What to Make of a Warming Plateau,” whimsically ponders the possible causes of a 15-year slowdown in the rise of the Earth’s surface temperature. After positing that it could…

Insecurity Clearances | SoGoSurvey

Regardless of your political leanings, there’s no denying the impact of the stories broken by The Guardian and The Washington Post this past week. Edward Snowden, a 29-year-old Booz Allen Hamilton contractor assigned to the NSA (National Security Agency) is responsible for one of the most substantial national security leaks in American history. According to Snowden, the NSA has been…

Bytes, Paper, Broadband | SoGoSurvey Blog

According to a recent post on CNET, a survey by market research firm InfoTrends found that “. . .paperless document deliveries will increase from 4.2 billion in 2012 to 8.6 billion in 2017, while paper deliveries will drop from 19.5 billion to 15.9 billion over the same period.” While these reductions are significant, we’ll still be using huge amounts of…

An Idle Mind | SoGoSurvey

Vine, recently bought by Twitter for $30 million, is a new app that allows users to create six-second video clips and share them on social media websites.Twitter execs — believing Vine will play a critical role in helping them develop their own video hosting system — have committed considerable resources to making this happen. So imagine everyone’s surprise when this…

Full of Hot Air | SoGoSurvey

How’s this for ambition: “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps. The company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web.” This newest initiative, creating wireless networks for poor,…

Using Data for Clarity

For a few years now, there’s been an ongoing debate about the extent of globalization and whether national borders still matter. But, during a TED Talk titled “Actually, the world isn’t flat,” economist and global strategist Pankaj Ghemawat argues that both advocates and opponents of globalization have allowed rhetoric to obscure reality. Using data from a variety of surveys, he…

Don’t Skip Logic

Cheers, one of the most iconic television shows ever broadcast, followed the lives and loves of various bar employees and patrons. The show, punctuated by the popular theme song “Where Everybody Knows Your Name,” spoke powerfully, albeit comically, to our desire to be known, to be remembered — to matter. And as anyone who has either received stellar service or…