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Author Archive for SoGoSurvey

Tinkering With Innovation

This week, Google is holding its annual developer conference in San Francisco. But, where past conferences were focused on major hardware and/or software announcements, the 2013 conference is focused on improvements to Google Play apps and core services. According to an article on Time.com, “The company isn’t trying new things, but refining old ones. It’s not announcing new hardware, but…

Facebook for the Ivory Tower Crowd

Academics are beginning to descend from their ivory towers to make their research more accessible to the public. With the advent of academic social networks, this will be a lot easier. According to an article on GigaOM, “Apart from connecting people, ResearchGate also lets researchers treat their profiles as personal webpages for the purposes of republishing papers they have written.”…

Let’s Poll Together

Polls are fun because they can provide a quick snapshot of public opinion across a wide range of topics. But compared to surveys, polls are viewed as trifles because they’re unable to provide the depth necessary for substantive analysis. Polls! What are they good for? Well, according to an article on TopRankBlog, at least 10 things. But to benefit from…

War of App-trition | SoGoSurvey

After fully embracing the open source Android operating system and employing an aggressive marketing strategy, not only does Samsung control 33% of the smartphone market compared to main rival Apple’s 18%, but mobile phones now generate 75% of Samsung’s profits. With the upcoming release of the Galaxy S4, they’re poised to completely dominate the high-end mobile phone market. But many…

Casting a Wide ‘Net – SoGoSurvey

The Pew Research Center is a Washington, D.C.-based, non-partisan think tank that “…informs the public about issues, attitudes and trends shaping America and the world.” It accomplishes much of this through surveys, polls and other types of research.But considering that a majority of American households no longer regularly use a landline — which was the primary way surveys were conducted…

Create Online Surveys the Modern Way

SoGoSurvey’s online survey software was designed to make the survey process easy and efficient. But, while designing, launching and analyzing form the core of this process,our platform was built with power and flexibility so you can do more with your surveys. Here’s a brief overview of our platform modules, including our advanced features that allow you meet the needs of…

More Conversation than Questionnaire

Traditionally, surveys have been used to gain insight into consumer opinion, among other things. While this has worked well in the past, today’s consumers are savvier. They have multiple ways to obtain and share information or voice their opinions. So a survey arriving in their inbox might not garner more than a cursory glance before being sent to the Trash…

Why Data Mine When You Can Pre-Pop?

Privacy advocates are expressing growing concern about the reach of data mining companies. In order to provide you with the most relevant targeted advertising, these companies buy and sell disturbingly personal information about you. But according to a Mashable article “…at least half of the things they think they know about you — from your political preferences to your affinity…