Sogolytics
Sogolytics's Articles
2 min read
Best PracticesUsing Comparison Reports to Delve Into DataQuite often, we do research to get a snapshot of this moment in time: What do customers think of our new initiative? Which product features ...6 min read
Best PracticesWhen, Why, and How to Use Weighted Scores in Survey Rating QuestionsEven the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance ...1 min read
Best PracticesLearn the Survey LingoThere’s so much jargon in the world of survey that it’s easy to get lost in the sea of survey-related terms. Here’s a brief rundown ...1 min read
Best PracticesSurvey Phenomena That Make the Best Surveys Faulty (Part II)Last week we shared some of the reasons why surveys do not deliver the expected results. Here's the second and final installment of some survey ...2 min read
Best PracticesSurvey Phenomena That Make the Best Surveys Faulty (Part I)You have created an almost perfect survey with the help of your research team. And while the survey questionnaire thrilled you, certain survey biases may ...1 min read
Best PracticesDo Survey Creators Live in the Matrix?If you've used a matrix grid, it’s probably your favorite question type. For those who aren't familiar with the matrix grid, all you need to ...1 min read
Best PracticesSurvey Questions: Less is MoreLet your survey participants know that you value their time and are not out there to put them to sleep with your long and boring ...1 min read
Best Practices10 Key Things to Consider Before Creating SurveysCrafting effective surveys can be a bit complicated but it’s not rocket science for sure. Just keep the following pointers in mind while creating surveys: ...3 min read
About SogolyticsBe the Listener-in-ChiefNew survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, Sogolytics Co-founder The results pop up ...3 min read
Best PracticesFive Essentials for Membership SurveysLet’s call her President Linda. President Linda runs a high-profile association with 18,400 professional members, and she is worried. Membership has dropped a notch and ...