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Author Archive for SoGoSurvey

Bytes, Paper, Broadband | SoGoSurvey Blog

According to a recent post on CNET, a survey by market research firm InfoTrends found that “. . .paperless document deliveries will increase from 4.2 billion in 2012 to 8.6 billion in 2017, while paper deliveries will drop from 19.5 billion to 15.9 billion over the same period.” While these reductions are significant, we’ll still be using huge amounts of…

An Idle Mind | SoGoSurvey

Vine, recently bought by Twitter for $30 million, is a new app that allows users to create six-second video clips and share them on social media websites.Twitter execs — believing Vine will play a critical role in helping them develop their own video hosting system — have committed considerable resources to making this happen. So imagine everyone’s surprise when this…

Full of Hot Air | SoGoSurvey

How’s this for ambition: “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps. The company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web.” This newest initiative, creating wireless networks for poor,…

Using Data for Clarity

For a few years now, there’s been an ongoing debate about the extent of globalization and whether national borders still matter. But, during a TED Talk titled “Actually, the world isn’t flat,” economist and global strategist Pankaj Ghemawat argues that both advocates and opponents of globalization have allowed rhetoric to obscure reality. Using data from a variety of surveys, he…

Don’t Skip Logic

Cheers, one of the most iconic television shows ever broadcast, followed the lives and loves of various bar employees and patrons. The show, punctuated by the popular theme song “Where Everybody Knows Your Name,” spoke powerfully, albeit comically, to our desire to be known, to be remembered — to matter. And as anyone who has either received stellar service or…

Tinkering With Innovation

This week, Google is holding its annual developer conference in San Francisco. But, where past conferences were focused on major hardware and/or software announcements, the 2013 conference is focused on improvements to Google Play apps and core services. According to an article on Time.com, “The company isn’t trying new things, but refining old ones. It’s not announcing new hardware, but…

Facebook for the Ivory Tower Crowd

Academics are beginning to descend from their ivory towers to make their research more accessible to the public. With the advent of academic social networks, this will be a lot easier. According to an article on GigaOM, “Apart from connecting people, ResearchGate also lets researchers treat their profiles as personal webpages for the purposes of republishing papers they have written.”…

Let’s Poll Together

Polls are fun because they can provide a quick snapshot of public opinion across a wide range of topics. But compared to surveys, polls are viewed as trifles because they’re unable to provide the depth necessary for substantive analysis. Polls! What are they good for? Well, according to an article on TopRankBlog, at least 10 things. But to benefit from…

War of App-trition | SoGoSurvey

After fully embracing the open source Android operating system and employing an aggressive marketing strategy, not only does Samsung control 33% of the smartphone market compared to main rival Apple’s 18%, but mobile phones now generate 75% of Samsung’s profits. With the upcoming release of the Galaxy S4, they’re poised to completely dominate the high-end mobile phone market. But many…

Casting a Wide ‘Net – SoGoSurvey

The Pew Research Center is a Washington, D.C.-based, non-partisan think tank that “…informs the public about issues, attitudes and trends shaping America and the world.” It accomplishes much of this through surveys, polls and other types of research.But considering that a majority of American households no longer regularly use a landline — which was the primary way surveys were conducted…