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Author Archive for SoGoSurvey

Practice Makes Purrfect | Send Test Surveys

Famed linguistics professor John McWhorter recently delivered a TED talk about the evolution of texting into a form of spoken language. But rather than decry this seemingly unsettling development, McWhorter defended “fingered speech” by saying, “It’s easy to think it represents some sort of decline. We think something has gone wrong, but what is going on is a kind of…

Back Down Memory Lane | Online Survey Tools

Robert Garner describes the “1401 Room” at the Computer History Museum in Mountain View, Calif., as a time machine. It’s because he and his team have spent the better part of a decade restoring the giant 1401 mainframe computers used by many businesses during the 1960s and 70s. Garner is not alone in his passion for restoring old computers. The…

Printed Surveys: Back-Up to the Future

I remember how slow the internet used to be. This brand new technology which held so much promise could be as frustrating as getting an old black-and-white TV to show a decent picture. I can still hear the crackling hiss and jarring whine that launched me onto the Information Superhighway—at the breakneck speed of 56 kbits/s. Today internet access is…

An Alternative Philosophy of Data | SoGoSurvey

In a recent editorial titled “The Philosophy of Data,”New York Times columnist David Brooks discusses how the use of data will make society less reliant on intuition, while making us aware of previously hidden behavior patterns. “In sum,” he writes,“the data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to…

Email Relay — Rain or Shine, Snow or Sleet

The U.S. Postal Service is ending Saturday delivery, after losing over $15 billion last year and billions more in previous years. But faced with an antagonistic U.S. Congress eager to overhaul (read: slash) their budget, Postmaster General Patrick R. Donahoe is doing whatever he can to reduce costs. Without a doubt, the widespread use of the internet has directly contributed…

Inject Creativity into Your Survey Design

Because the internet has democratized opinion, our thoughts, feelings and ideas have become a valuable commodity. Whether it’s Facebook, Twitter or Yelp, the ease with which we can publish, access and disseminate information can truly make or break a business. So smart companies have responded by surveying customers and prospects in order to provide better goods and services — arguably,…

Why Online Surveys are More Important than Ever

Since the internet boom of the late 1990s, sociologists and other researchers have been concerned about its effect on society. Even back in 2005, while hailing unprecedented access to information, many researchers were talking about society fragmenting into small, cloistered units with little in common. Looking back, this apprehension seems premature—especially considering the rise of social media and networking. People…