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Author Archive for SoGoSurvey

Casting a Wide ‘Net – SoGoSurvey

The Pew Research Center is a Washington, D.C.-based, non-partisan think tank that “…informs the public about issues, attitudes and trends shaping America and the world.” It accomplishes much of this through surveys, polls and other types of research.But considering that a majority of American households no longer regularly use a landline — which was the primary way surveys were conducted…

Create Online Surveys the Modern Way

SoGoSurvey’s online survey software was designed to make the survey process easy and efficient. But, while designing, launching and analyzing form the core of this process,our platform was built with power and flexibility so you can do more with your surveys. Here’s a brief overview of our platform modules, including our advanced features that allow you meet the needs of…

More Conversation than Questionnaire

Traditionally, surveys have been used to gain insight into consumer opinion, among other things. While this has worked well in the past, today’s consumers are savvier. They have multiple ways to obtain and share information or voice their opinions. So a survey arriving in their inbox might not garner more than a cursory glance before being sent to the Trash…

Why Data Mine When You Can Pre-Pop?

Privacy advocates are expressing growing concern about the reach of data mining companies. In order to provide you with the most relevant targeted advertising, these companies buy and sell disturbingly personal information about you. But according to a Mashable article “…at least half of the things they think they know about you — from your political preferences to your affinity…

Practice Makes Purrfect | Send Test Surveys

Famed linguistics professor John McWhorter recently delivered a TED talk about the evolution of texting into a form of spoken language. But rather than decry this seemingly unsettling development, McWhorter defended “fingered speech” by saying, “It’s easy to think it represents some sort of decline. We think something has gone wrong, but what is going on is a kind of…

Back Down Memory Lane | Online Survey Tools

Robert Garner describes the “1401 Room” at the Computer History Museum in Mountain View, Calif., as a time machine. It’s because he and his team have spent the better part of a decade restoring the giant 1401 mainframe computers used by many businesses during the 1960s and 70s. Garner is not alone in his passion for restoring old computers. The…

Printed Surveys: Back-Up to the Future

I remember how slow the internet used to be. This brand new technology which held so much promise could be as frustrating as getting an old black-and-white TV to show a decent picture. I can still hear the crackling hiss and jarring whine that launched me onto the Information Superhighway—at the breakneck speed of 56 kbits/s. Today internet access is…

An Alternative Philosophy of Data | SoGoSurvey

In a recent editorial titled “The Philosophy of Data,”New York Times columnist David Brooks discusses how the use of data will make society less reliant on intuition, while making us aware of previously hidden behavior patterns. “In sum,” he writes,“the data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to…