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Author Archive for SoGoSurvey

Conducting Surveys in the Post-Information Age

The Information Age was characterized by easy access to previously hard to get information. This period was fueled by the increased use of personal computers and the widespread use of the internet. And in the post-information age, we lead an even greater percentage of our lives online, and “Googling” has become a verb. Dr. Joseph Lopez partly defines the post-information…

Using Assessments to Create a Better Business

In an increasingly competitive global marketplace, you need a highly trained and qualified workforce, as well as top-level executives with innovative ideas. Being able to innovate and grow is the only way to stay competitive. That’s why skills management is essential. SoGoSurvey’s Assessments tool allows you to determine how successful your training programs are. Not only can your assessments be…

Becoming Bernadette — Using Rules & Alerts in a Post-Information World

New York Times columnist Thomas Friedman loves Bernadette, a waitress at one of his favorite diners who’s famous for providing personalized A+ service. She learned a long time ago that making every customer feel important is the key to gaining loyalty and trust. SoGoSurvey’s Rules & Alerts helps you become your customers’ Bernadette. Say you create and distribute a Customer…

Using Anonymity in Your Surveys to Build Trust

As HR Manager, you’ve been hearing some grumbling around the office. So, as any good HR Manager would do, you conduct an Employee Satisfaction Survey to get to the source of the problem. To your surprise, as you analyze the results, the overwhelming majority of your employees expressed nothing but joy and happiness about their work environment. Are they really this happy,…

Rules & Alerts — Elevating Individuals Over Data

Until recently, surveys were mostly about collecting data. The early survey tools did not allow you to treat your survey respondents as individuals. Instead, their responses were collected, compiled and reported on in a way that made one participant indistinguishable from the next. But, Rules & Alerts has revolutionized online survey software. This feature transforms surveying from passive data collection…

Organize Your Survey — Get Back What You Put In

Don’t waste your time creating another GIGO laden survey that gives you useless data. GIGO, or garbage in, garbage out, means that your output is only as good as your input. If you are serious about getting high participation rates and high quality data, then design a survey that does that. Anyone can throw a bunch of questions on a…

Distributing Your Survey: Obtaining High-Quality Data

Yesterday, we talked about ways to leverage your distribution channels in order to maximize data collection. But, really, data for data’s sake isn’t worth much. So, how can you best use your distribution channels to collect reliable, high-quality data? Limit the number of responses By sending single-use links, you make it impossible for one person to take the same survey…