YouTube

Author Archive for SoGoSurvey

Email Relay — Rain or Shine, Snow or Sleet

The U.S. Postal Service is ending Saturday delivery, after losing over $15 billion last year and billions more in previous years. But faced with an antagonistic U.S. Congress eager to overhaul (read: slash) their budget, Postmaster General Patrick R. Donahoe is doing whatever he can to reduce costs. Without a doubt, the widespread use of the internet has directly contributed…

Inject Creativity into Your Survey Design

Because the internet has democratized opinion, our thoughts, feelings and ideas have become a valuable commodity. Whether it’s Facebook, Twitter or Yelp, the ease with which we can publish, access and disseminate information can truly make or break a business. So smart companies have responded by surveying customers and prospects in order to provide better goods and services — arguably,…

Why Online Surveys are More Important than Ever

Since the internet boom of the late 1990s, sociologists and other researchers have been concerned about its effect on society. Even back in 2005, while hailing unprecedented access to information, many researchers were talking about society fragmenting into small, cloistered units with little in common. Looking back, this apprehension seems premature—especially considering the rise of social media and networking. People…

What Makes an Engaging Survey?

It seems we are busier than ever. Between work, family and rounds of Bejeweled Blitz there just aren’t enough hours in the day. If you conduct any type of customer feedback survey, it can be hard to break through. But a well-crafted, engaging survey is still one of the most effective ways to capture your participants’ attention. So what makes…

Conducting Surveys in the Post-Information Age

The Information Age was characterized by easy access to previously hard to get information. This period was fueled by the increased use of personal computers and the widespread use of the internet. And in the post-information age, we lead an even greater percentage of our lives online, and “Googling” has become a verb. Dr. Joseph Lopez partly defines the post-information…

Using Assessments to Create a Better Business

In an increasingly competitive global marketplace, you need a highly trained and qualified workforce, as well as top-level executives with innovative ideas. Being able to innovate and grow is the only way to stay competitive. That’s why skills management is essential. SoGoSurvey’s Assessments tool allows you to determine how successful your training programs are. Not only can your assessments be…

Becoming Bernadette — Using Rules & Alerts in a Post-Information World

New York Times columnist Thomas Friedman loves Bernadette, a waitress at one of his favorite diners who’s famous for providing personalized A+ service. She learned a long time ago that making every customer feel important is the key to gaining loyalty and trust. SoGoSurvey’s Rules & Alerts helps you become your customers’ Bernadette. Say you create and distribute a Customer…

Anonymous Surveys Build Trust

As an HR Manager, you’ve been hearing some grumbling around the office. So, as any good HR Manager would do, you conduct an Employee Satisfaction Survey to get to the source of the problem. To your surprise, as you analyze the results, the overwhelming majority of your employees expressed nothing but joy and happiness about their work environment. Are they really this…