According to research conducted by the McKinsey Global Institute, “The use of big data will underpin new waves of productivity growth and consumer surplus. For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.”
While Facebook and Google are classic examples of companies having a difficult time quantifying the vast stores of information they’ve collected, everyone recognizes the true value of data is not in its acquisition, but in its use.
Finding innovative ways to use this information isn’t easy — the key is to slice your data into smaller, digestible bytes. This becomes difficult if your survey tool lacks the features and functionality to help you gather, crunch and share that data.
Smart companies will keep searching for ways to leverage “big data”. But SoGoSurvey gives you the power, now, to chop big data down to size and make it work for you.