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Feature Alert!: Cross Tab in the Omni Report

Are you looking to step up your reporting game? Look no further! The Cross Tab feature in the Omni Report is here to make you look like a reporting wizard. What is Cross Tab? The Omni Report’s Cross Tab feature allows you to create a table to find the correlation between two (or more!) questions in your survey. This table can be placed at the beginning or end of the report, and you can apply Conditional Formatting to it. Conditional Formatting lets you assign colors to the highs, lows, and/or ranges of your table to turn your Cross Tab into an easy-to-digest visual. Why would I use it? If you’re already using the Omni Report for your analysis and you want to see how the responses to two or more questions are related, use the Cross Tab feature. Can’t I just use Segmentation? Yes, you could get the same results from Segmenting one question by another (as shown below). BUT if you use the Cross Tab feature, you can see the correlation between more than just two questions. Using Cross Tab also leaves the original questions untouched so you can reference them as is, apply filters, or segment by a different question. The Cross Tab feature also gives you more flexibility with how you display your data because it has more options by which to show the values. In Segmentation, you can show the values as Percentage, Weighted Score, Net Intent, or Percent Favorable. With the Cross Tab feature, you […]