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Need Help Designing Your First Survey?

If you’re new to surveys, you may be feeling like you don’t know where to begin. Maybe you conduct surveys only from time-to-time. Or maybe you don’t know what questions to ask. Whatever your situation, this post can help you get started with SoGoSurvey. You can create your survey from scratch, or you can use the Survey Bank, which comes…

Facebook for the Ivory Tower Crowd

Academics are beginning to descend from their ivory towers to make their research more accessible to the public. With the advent of academic social networks, this will be a lot easier. According to an article on GigaOM, “Apart from connecting people, ResearchGate also lets researchers treat their profiles as personal webpages for the purposes of republishing papers they have written.”…

Casting a Wide ‘Net – SoGoSurvey

The Pew Research Center is a Washington, D.C.-based, non-partisan think tank that “…informs the public about issues, attitudes and trends shaping America and the world.” It accomplishes much of this through surveys, polls and other types of research.But considering that a majority of American households no longer regularly use a landline — which was the primary way surveys were conducted…

Create Online Surveys the Modern Way

SoGoSurvey’s online survey software was designed to make the survey process easy and efficient. But, while designing, launching and analyzing form the core of this process,our platform was built with power and flexibility so you can do more with your surveys. Here’s a brief overview of our platform modules, including our advanced features that allow you meet the needs of…

More Conversation than Questionnaire

Traditionally, surveys have been used to gain insight into consumer opinion, among other things. While this has worked well in the past, today’s consumers are savvier. They have multiple ways to obtain and share information or voice their opinions. So a survey arriving in their inbox might not garner more than a cursory glance before being sent to the Trash…

Inject Creativity into Your Survey Design

Because the internet has democratized opinion, our thoughts, feelings and ideas have become a valuable commodity. Whether it’s Facebook, Twitter or Yelp, the ease with which we can publish, access and disseminate information can truly make or break a business. So smart companies have responded by surveying customers and prospects in order to provide better goods and services — arguably,…

What Makes an Engaging Survey?

It seems we are busier than ever. Between work, family and rounds of Bejeweled Blitz there just aren’t enough hours in the day. If you conduct any type of customer feedback survey, it can be hard to break through. But a well-crafted, engaging survey is still one of the most effective ways to capture your participants’ attention. So what makes…

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Around 15 years ago, the world of market research underwent fundamental changes. Before this shift, survey creation, distribution and reporting was a time-consuming process. However, as the internet grew in popularity and utility, everything changed — including the way we conduct surveys.

These original survey platforms provided simple, easy-to-use solutions for people concerned mostly with convenience. Today, however, businesses need — and customers demand — much more.

The technology of that time, from the CD player to Nokia phone, has already drifted into nostalgia and kitsch, with many of the early online survey platforms following suit.By failing to keep up with technology, these platforms soon became obsolete.

The era of quick and dirty is over. So is the era of simplicity for simplicity’s sake.

SoGoSurvey is at the cutting edge of the online survey revolution. We giveyou the necessary controls and tools to create customized, engaging surveys, while our distribution module integrates essential marketing and branding concepts. And our reporting mechanism crunches and analyzes your data to best identify significant trends.

At SoGoSurvey, we’re committed to efficiency, effectiveness and affordability. The world of surveys has changed plenty over the last few years. As people demand more, we can only imagine how survey platforms will work in the next 10 years. But, rest assured, SoGoSurvey will still be at the forefront.