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Customer ExperienceHow Closed Is Your Loop (Really)?If I had a nickel for every time I heard someone mention “closing the loop” or having a “two-way dialogue” — well, I’d have a...3 min read
Customer ExperienceCrash Course: Key Driver AnalysisYou’ve heard it countless times, but I’ll say it louder for the people in the back: Customer experience should be a priority. Think it’s not worth the...4 min read
Customer ExperienceHow the Coronavirus Crisis is Impacting the Rise of Online BusinessOver the spring months of 2020, the world faced an unparalleled crisis. The coronavirus pandemic made a huge impact on everyone’s lives, in more ways...5 min read
Customer ExperienceDo You (Really) Have a Customer Experience Strategy?If the C-suite asked to see your customer experience strategy, what would you share? Do you have a cohesive game plan, or do you have...4 min read
Customer ExperienceFour Ways Automation Has Helped Us Cope with the Coronavirus PandemicFor most of the year 2020, we have been experiencing a global-scale pandemic, and it is safe to say COVID-19 has had a substantial effect...5 min read
Customer ExperienceHow is COVID-19 Changing Customer Effort Offline?For many, business has changed dramatically during COVID-19. We’ve seen a fresh perspective on simplifying customer effort online. Friction is all the more frustrating when...5 min read
Customer ExperienceWill Customer Effort Score Be the Next Best Predictor of Success?Customer effort matters. That’s not new. However, in 2020, there’s added benefit in making customers’ lives easier and reducing risk. In the midst of a...3 min read
Customer ExperienceStrange Days: Bank on UncertaintyAre we there yet? Not too long ago, many of us saw these strange days as a short-term inconvenience — an odd twist that...3 min read
Customer ExperienceCustomer Experience Books To Raise Your CX GameTake a page from the best As the strategies of enhancing customer experiences have matured over the past years, numerous masterminds have come forward to...7 min read
Customer ExperienceCustomer Experience QuotesWhy care about CX? Customer experience (CX) refers to clients’ overall experiences with your business or brand. CX is critical for business to grow. It...6 min read
Customer ExperienceWhat is a customer experience program, and why is customer feedback tied to it so closely?Sales enablement and marketing experts agree on one thing – aiming for flawless customer experience (CX) is the holy grail for every business. It’s also...8 min read
Customer ExperienceWhat is Customer Journey Mapping?Customer journey mapping is the marketing activity that visually represents the customer or prospect experience, touchpoint by touchpoint, toward a buying action and beyond. The...5 min read
Customer ExperienceEvent-ually: The Future of EventsFew event planners are organizing in-person events for their clients in the foreseeable future, thanks to our current global pandemic. While it feels like everything...7 min read
Customer ExperienceWhy the Brand Awareness Survey is Becoming a Vital Tool in the Marketing ProcessWhat is brand awareness, and why is it important? Good branding is the art of connecting an idea to a product name and getting droves...8 min read
Customer ExperienceThe Benefits of Providing Multilingual Customer ServiceToday, more businesses are allocating resources to improve customer experience. And rightly so. In Statista’s 2018 survey among U.S. customers, 44 percent of respondents stopped doing...