Customer Experience

Category Description

Jan 12, 2019

5 Key Questions for Your External Communication Audit

by Melissa Krut

Once you’ve got your own house in order, it’s time to turn from the internal to the external communication audit. Whether you’re connecting with clients, prospects, partners, vendors, or any other community members, your organization is best served with a strong strategic communication plan.   Why run an external communication audit? If there’s no method behind the madness, your audience can react in any number of ways. In the interest of space, we’ll stick to three here: Confused: What is this organization all about, anyway? What’s with the inconsistent visual and language style, the sporadic delivery, and the uncertain purpose? I guess it’s okay, because they seem to know their business, but it’s a little odd. Annoyed: Does this organization really have it together? Why are they wasting my time with these kinds of unfocused and irrelevant campaigns? Where’s the unsubscribe? This company should just stick to what it does best, because something here isn’t working. Critical: Do other people see what’s going on here? Looks like it’s time to take my business elsewhere, and anyone who asks will get the full negative review! Point being: If your communication’s getting through, it’s definitely creating some kind of impression. If it’s not getting through, you have a different problem entirely! You already know that we love the anonymous survey for this purpose, but it’s your project! Do what you need to do, and be sure your external communication audit covers these key items:   1. How satisfied are you with the […]

Read More
Customer ExperienceAutomation Nation: Are you working harder than your software?There’s no denying that the business world has evolved rapidly in the last five to ten years. We now have Machine Learning, Artificial Intelligence, and...
Customer ExperienceMeasurably Better Resident Satisfaction: A Success StoryWe love client success stories. After all, if our clients aren’t successful, we’re not successful. So, when a great story comes along, like this one...
Customer ExperienceOnboarding 101: Why Customer Onboarding Matters More Than You ThinkMany companies are guilty of not having any proper procedures in place when it comes to onboarding. With customers, for instance, most sales reps will...
Customer ExperienceEmployee Engagement: Enhancing Customer Experience from the InsideIf there’s one thing we’ve learned since the economic collapse ten years ago, it’s that big salaries and gold-plated benefits do not guarantee a happy...
Customer ExperienceOnline Reviews Heat Up Summer BusinessAround here, summer’s almost over. Sure, you could probably fit in another quick trip or two, but in these waning golden hours, is it worth...
Customer ExperienceIn Support of After-Sales SupportIf you’re like the average company, you’ll probably focus the bulk of your efforts into closing your sales. The funnel starts with your marketing team,...
Customer ExperienceWhat You Don’t Know Can Hurt You: The Value of Customer FeedbackFor many companies, collecting customer feedback is an afterthought. After all, companies exist to turn a profit; they’d rather invest their time and effort into...
Customer Experience9 Signs Customer Experience CountsIf you’ve been thinking that CX is just a trendy acronym that will go away, think again: Evidence is mounting that customer experience plays a...
Customer ExperienceSalesforce Integration Automates SuccessSoGoSurvey integrates with many other work productivity tools to allow you to do more with less. One such integration is with Salesforce. SoGoSurvey’s integration with...
Customer ExperienceAttention Millenials: I just need 223 minutes of your time…I just need 223 minutes of your time . . . said no marketer ever. But maybe marketers should be asking that question. For most companies,...
Customer ExperienceEngagement In 3 Simple StepsSure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both...
Customer ExperienceWant to win? Plan to fail.Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to...
Customer ExperienceWhy banks should ride the technology wave to provide a better customer experienceToday is the first day of the Consumer Electronics Show (CES) in Las Vegas, Nevada and I’m excited to see all of the latest gadgets...
Customer ExperienceSend a service feedback survey to see where you rank.Do your customers feel your services offer good value for the money? Are they getting what they need? Would they recommend you to a friend?...
Customer ExperienceHave the best product on the market? Find out!Sure, you might have the best product on the market today, but customers are fickle. When the next big thing comes along, brand loyalty can...

First Name

Last Name

Email ID

Please email us at support1@sogosurvey.com or fill out this form and we will contact you shortly.

 Yes No

x

Please call +1 (800) 646-0520 or fill out this form and we will contact you shortly.

x