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Customer ExperienceHow to Launch a New Customer SurveyNew customers are always welcome, but that welcome shouldn’t stop once the deal is closed. Keep the good feelings and clear communication strong from the...5 min read
Customer ExperienceWhat is Market Share and Why Should We Care?Business owners and marketers alike will find it’s important to understand market share so they know how their company ranks against its competitors. Put simply,...1 min read
Customer ExperienceHow to Create a Customer Satisfaction SurveyReady to launch your first — or next — customer satisfaction survey? You’re closer than you think! Within the next eight minutes, you’ll have all...5 min read
Customer ExperienceWhy Customer Service Experience and Total Customer Experience (CX) work together in a competitive environmentLet’s get a common misunderstanding in this conversation out of the way. The Customer Service Experience is a primary subset of Customer Experience but is...4 min read
Customer ExperienceCommunicating During Uncertain Times: How Words Help Us UnderstandHow do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases...5 min read
Customer ExperienceUsing Surveys to Circumvent Current Blog TrendsFirst, thank you for reading this. Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read...6 min read
Customer ExperienceCarefully selected workplace incentives that cost little to nothing but pay off bigYour most valuable asset is not one that stands out directly on a balance sheet, with numbers neatly tucked away in the black column. You...5 min read
Customer Experience6 Suggestions to Tackle Customer Experience in Times of CrisisWe’ve been hearing a lot during the COVID-19 pandemic about frontline workers. From doctors and police officers to truck drivers and grocery store clerks, our...8 min read
Customer ExperienceTwo Feedback Surveys That Will Change Your Business From 2020 OnCreating a meaningful difference in business these days, especially in a competitive marketplace, rewards CEOs who can see the bigger picture. Two crucial groups feature...4 min read
Customer ExperienceFreak Out… or Find Out: Data-Driven Insights in Challenging TimesWhat do you do during uncertain economic times or even during the regular, cyclical highs and lows of business? Do you freak out… close...6 min read
Customer ExperienceCommunication with Customers + Customer Feedback = Better Customer Experience (CX)The phrase “communication with customers” is used so often in the CX conversation that it’s in danger of becoming a cliche. Marketing professionals place little...5 min read
Customer ExperienceA Data-Driven Approach to Closing the Customer Feedback LoopClosing the customer feedback loop is a widely adopted business practice. Some even consider it the holy grail of customer service – by quickly contacting...4 min read
Customer ExperienceVoC vs. CSAT: What’s the difference, and which one should I be worried about?The best indicator for your customer experience is when a customer returns for more business. And customer experience was easiest to measure when customers conducted...4 min read
Customer ExperienceBenchmarking 101: Why Your Results Are the Only Ones That MatterAre you forever benchmarking your company’s results against your competitor’s, others in your industry, and virtually everyone else? It’s common practice to see how you...4 min read
Customer ExperienceWhy Customer Experience Matters to Non-Profits, TooWho is your client? In the for-profit world, it’s pretty clear: To attract the business and continued patronage of clients and customers around the world,...