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Customer Experience

Employee Engagement: Enhancing Customer Experience from the Inside

If there’s one thing we’ve learned since the economic collapse ten years ago, it’s that big salaries and gold-plated benefits do not guarantee a happy or productive workforce or amazing employee engagement. In order to nurture the bottom-line, companies have spent decades figuring out ways to improve the customer experience. After all, happier customers means more business and higher revenue.…

Online Reviews Heat Up Summer Business

Around here, summer’s almost over. Sure, you could probably fit in another quick trip or two, but in these waning golden hours, is it worth it? Before we go too far down that particular Missy Elliot track, let me rephrase the question: How do you decide what’s worth your time, attention, or money? If you’re alive today and reading this…

What You Don’t Know Can Hurt You: The Value of Customer Feedback

For many companies, collecting customer feedback is an afterthought. After all, companies exist to turn a profit; they’d rather invest their time and effort into revenue-generating activities such as pushing out new products or optimizing their sales funnel, as opposed to soliciting feedback from customers. That said, there are plenty of benefits that collecting (and acting upon!) customer feedback can…

9 Signs Customer Experience Counts

If you’ve been thinking that CX is just a trendy acronym that will go away, think again: Evidence is mounting that customer experience plays a significant factor in consumer choices — and business success or failure. If you’d like to stay on the success side of the equation, get your data to go in this quick and simple infographic!  …

Salesforce Integration Automates Success

SoGoSurvey integrates with many other work productivity tools to allow you to do more with less. One such integration is with Salesforce. SoGoSurvey’s integration with Salesforce joins the world’s largest CRM provider with the world’s highest rated survey software to work together for you. The integration is native, meaning a simple plug-n-play interface allows you to connect with Salesforce from…

Engagement In 3 Simple Steps

Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…

Want to win? Plan to fail.

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call her Melissa, just to keep things simple. Melissa’s going away…