Customer Experience

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Jan 17, 2020

How to research, create, and use buyer personas to boost sales

by Jake Burgess

No matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider traffic and lead generation the greatest challenge for their company. One way to improve your marketing strategy is to build it around buyer personas. These research-based representations of your ideal customers make your advertising efforts far more personalized and effective, generating more engagement and higher-value leads than generic marketing campaigns ever could. Creating buyer personas is about truly understanding your target audience and tailoring your marketing messages accordingly. Let’s take a look at the steps of creating buyer personas and how to make the most of them. What can ideal buyer personas do for you? We invest in marketing to attract more customers, and therefore, to make more sales. In order to do this effectively, we need to know what our prospective customers want and need, as well as what they like and dislike. Personalized marketing messages significantly influence the purchasing decisions of 59% of customers, and 50% of shoppers would be more likely to buy from a retailer again if approached with personalized offers. Well-researched buyer personas give that personal touch to all your marketing efforts. Buyer personas can inform product development to ensure you’re providing solutions to real needs and that your ads appeal to real people. And as such, their applications within marketing are nearly endless. Personas can be the starting point for creating tailored landing pages for your website as well […]

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