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Customer ExperienceWhy Treat Colleagues as Customers — 6 BenefitsRecognized as a differentiator to help customer loyalty, increase revenues, and boost brand reputation, customer service is a top business priority. Stellar service can have...5 min read
Customer ExperienceCustomer Experience Lessons from the Hospitality IndustryThe hospitality industry reigns supreme when it comes to customer experience. When your product is an experience, as opposed to something you can take home,...4 min read
Customer ExperienceTop 5 Missed Opportunities in the CX JourneyIn today’s market, customer experience is the great differentiator. The more personalized the customer’s journey with your brand or product, the better chance you have...4 min read
Customer ExperienceWhy your website needs to prioritize CXCreating brand value in modern times requires three crucial steps: Track the customer’s journey, both online and offline, from beginning to end. ...4 min read
Customer ExperienceHow Customer Experience is Making the Leap from Brick-and-Mortar to the CloudYou know a great customer experience every time someone steps foot in your brick-and-mortar store is key to customer satisfaction and loyalty. But, to meet...5 min read
Customer ExperienceHow to Measure and Reduce Customer ChurnLosing customers is never welcome news for a business. However, some customer churn is unavoidable, so should your company just take it on the chin...5 min read
Customer ExperienceHow to research, create, and use buyer personas to boost salesNo matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider...5 min read
Customer ExperienceHoliday Marketing Initiatives – The Naughty and Nice ListIt’s that time again! Love it or hate it, the end of year festive season is a massive opportunity for businesses. It’s expected that your...5 min read
Customer ExperienceWhy A/B testing is better than “A then B” guessingIn recent years, data has dethroned oil and become the world’s most valuable resource. Most companies understand the importance of data, soliciting customer feedback and...4 min read
Customer ExperienceFive Ways Start-ups Can Redefine their Customer Experience (CX) StrategyCustomer experience is rapidly becoming the key driver of customer choice. Besides creating brand value, investing in CX also impacts your company’s bottom line positively. ...6 min read
Customer Experience6 (Real) Benefits of Having a Stellar Customer Review StrategyCustomer reviews have come a long way. Unlike ten years ago, today, review “skeptics” are few and far between. Gone are the days where marketers...2 min read
Customer ExperienceEmployee Engagement Can Make or Break Customer ExperienceGreat weather means it’s prime time for travel, but is the travel industry showing hospitality to its customers and its employees? On a recent...4 min read
Customer ExperienceThe Drill-Down: Dialing Up Net Promoter ScoreIf you’re familiar with the customer satisfaction space, you’ll probably have heard of Net Promoter Score, also known as NPS. Simply put, the NPS is...5 min read
Customer ExperienceCustomer Engagement: How can brands give as good as they get?How to structure powerful customer communications that deliver more Imagine receiving a survey with the following question: “Would you like to spend $X million by...3 min read
Customer ExperienceCustomer Experience Is Dead! Long Live Customer Experience!Do you ever get the feeling that some people just can’t stop talking about customer experience and some people just can’t catch on? I’m glad...