Customer Experience

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Aug 03, 2021

Why Focus on HR and Marketing Alignment?

by Natasha Safronova

There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often gets overlooked. Human resources and marketing are distinct departments at almost every company. But with teams working independently and not using each other as resources, misalignment can prove to be a very costly hurdle to overcome. The hidden cost of marketing and HR misalignment Companies with misaligned marketing and people services are likely to experience some or all of the situations listed below — and the costs can be considerable. For example, if a company is relying on different technology stacks for employee engagement and customer engagement, the associated costs would be twice as high. But additionally, if the systems don’t talk to each other, what are the costs of data being kept and analyzed separately? How likely is it to result in duplicated efforts and delayed or poor decisions driven by incomplete data? And what if the employer brand is not a marketing priority? Employees who are not engaged and not genuinely excited about what your company does — or its mission — will not stay and will not help your online reputation. Attracting and hiring top talent would be a struggle — and that’s not just an HR KPI. Even the most brilliant marketing strategy cannot execute itself without qualified employees. You get the picture. You can probably add your own ideas to this list of potential problems: Disintegrated technologies Misaligned communication Misaligned […]

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