If you’re like the average company, you’ll probably focus the bulk of your efforts into closing your sales. The funnel starts with your marketing team, who’s responsible for generating leads and nurturing them to the point where they’re ready to make a purchase. Then your sales reps step in to pitch your product or service, and (hopefully!) make the lead…
Customer Experience
Onboarding 101: Why Customer Onboarding Matters More Than You Think
Many companies are guilty of not having any proper procedures in place when it comes to onboarding. With customers, for instance, most sales reps will focus all their energy and efforts on closing the sale. Once the customer has signed on the dotted line, a sales rep might send across an invoice and engage in a few pleasantries, but then…
Employee Engagement: Enhancing Customer Experience from the Inside
If there’s one thing we’ve learned since the economic collapse ten years ago, it’s that big salaries and gold-plated benefits do not guarantee a happy or productive workforce or amazing employee engagement. In order to nurture the bottom-line, companies have spent decades figuring out ways to improve the customer experience. After all, happier customers means more business and higher revenue.…
Online Reviews Heat Up Summer Business
Around here, summer’s almost over. Sure, you could probably fit in another quick trip or two, but in these waning golden hours, is it worth it? Before we go too far down that particular Missy Elliot track, let me rephrase the question: How do you decide what’s worth your time, attention, or money? If you’re alive today and reading this…
What You Don’t Know Can Hurt You: The Value of Customer Feedback
For many companies, collecting customer feedback is an afterthought. After all, companies exist to turn a profit; they’d rather invest their time and effort into revenue-generating activities such as pushing out new products or optimizing their sales funnel, as opposed to soliciting feedback from customers. That said, there are plenty of benefits that collecting (and acting upon!) customer feedback can…
9 Signs Customer Experience Counts
If you’ve been thinking that CX is just a trendy acronym that will go away, think again: Evidence is mounting that customer experience plays a significant factor in consumer choices — and business success or failure. If you’d like to stay on the success side of the equation, get your data to go in this quick and simple infographic! …
Salesforce Integration Automates Success
SoGoSurvey integrates with many other work productivity tools to allow you to do more with less. One such integration is with Salesforce. SoGoSurvey’s integration with Salesforce joins the world’s largest CRM provider with the world’s highest rated survey software to work together for you. The integration is native, meaning a simple plug-n-play interface allows you to connect with Salesforce from…
Attention Millenials: I just need 223 minutes of your time…
I just need 223 minutes of your time . . . said no marketer ever. But maybe marketers should be asking that question. For most companies, long-term success and prosperity depend on attracting millennials. Fortunately, we know where to find them: Millennial internet users worldwide spend an average of 223 minutes each day on mobile devices. (That’s equal to 3 hours 43…
Engagement In 3 Simple Steps
Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…
Want to win? Plan to fail.
Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call her Melissa, just to keep things simple. Melissa’s going away…