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Customer ExperienceThink small: Valuing service in the new normalIn a week that included both the Martin Luther King, Jr. holiday — celebrated as the National Day of Service — and a presidential inauguration,...6 min read
Customer ExperienceConnecting Customer Perception to Your Marketing ProgramYou’ll be hard-pressed these days to find a viable market situation that isn’t competitive. To make headway against competitors, fortify your ROI, and boost revenues,...6 min read
Customer ExperienceHarnessing Brand Image to Gain a Competitive AdvantageThe new year offers the perfect opportunity for a fresh look in the mirror, and brand image deserves the same attention. If you’re not sure...4 min read
Customer ExperienceSkyrocket your online business with these types of marketing collateralSavvy marketers enter competitive segments armed with tools and weapons that keep them at the cutting edge of the customer experience (CX). The accent is...5 min read
Customer ExperienceMarket Research Bias and the Customer ExperienceEvery active company focuses on perfecting their market segment customer experience (CX). This means removing all the obstacles in the customer journey and clearing all...5 min read
Customer ExperienceTransactional vs. Relational NPSWhether Transactional or Relational, Net Promoter Score (NPS) has a massive advantage in the larger feedback arena. An NPS survey at pivotal moments in the...5 min read
Customer ExperienceHow many different ways can you look at customer relationships?Every business’s goal is to develop an unshakeable customer relationship that defines the best possible customer experience (CX) and represents a customer journey that’s second...6 min read
Customer ExperienceThe Ultimate Guide to Customer Segmentation While customer experience, the customer journey, and customer touchpoints are all critical data collection opportunities, the way you analyze your data can make all the...6 min read
Customer ExperienceHow to Conduct a CX Audit to Improve Service QualityBusinesses that provide an excellent customer experience (CX) have better sales and brand loyalty. However, how do businesses know the state of their CX? Often,...5 min read
Customer ExperienceThe 2020 Guide to Seasonal Delight Despite the Distance, Customer EditionThe holiday season is upon us. In 2020 that means kids aren’t supposed to hug mall Santas and more people are going to shop online...5 min read
Customer ExperienceFive Ways to Adapt to a Christmas in LockdownWhile many of us have up Christmas trees and other holiday decorations already, recent headlines have us all wondering what the holiday season will look...4 min read
Customer ExperienceRound Out Your CX Program with Closed Loop Feedback ManagementWhat? Feedback is feedback, right? Well, yes, but what you do with it is what makes it closed loop. Closed loop feedback means that you...4 min read
Customer ExperienceThe Short on Reviews: How Strangers Drive Our DecisionsWhy do online reviews matter? Anyone who has ever read online reviews when considering a purchase knows—not only can they be hilarious, but they are...7 min read
Customer ExperienceThe Best Ways to Collect Customer FeedbackWhy care? Organizations spend billions of dollars every year on digital technology apps that accumulate, dissect, and evaluate the Big Data around markets that involve...6 min read
Customer Experience8 Do’s And Don’ts of Live Chat SupportProviding an excellent customer experience (CX) is key to running a successful business. 73% of consumers say a positive experience influences where they make purchases,...