Customer Experience

Category Description

Mar 14, 2019

Getting to Know Your Customers

by Melissa Krut

The way we see it, customers are the driving force behind every business, organization, and institution that exists. The harsh truth? If a company fails to understand its customers and what they truly want, then its chances of long-term survival are slim at best. Who are your customers, really? And how do you find out more about them? In this article, we walk you through 6 tips that will allow you to dig deep and get to know your customers on a whole new level. 1. Survey your customers First things first — start out by surveying your customers, so as to understand their perception of your company. Some questions that you might ask your customers include: How did you come to know of {CompanyName}? Why do you choose to purchase from / work with {CompanyName}? What is your favorite thing about {CompanyName}? What is your least favorite thing about {CompanyName}? What areas do you think {CompanyName} can improve on? Here’s an advanced tip — try to phrase your questions as neutrally as possible, instead of crafting your survey with leading questions. Positive example: How would you describe CompanyName’s customer service? Negative example: Do you think that CompanyName provides good customer service? Psst: Try SoGoSurvey’s online form builder, which allows you to create customized forms quickly and easily. 2. Mingle with your customers at events and functions Surveys aside, consider organizing events and functions that will allow you to meet and mingle with your customers. You can do this any […]

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