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Customer ExperienceEffective Seasonal Marketing: Falling for the PSL PhenomenonWhenever August comes to an end, the talk in many of my circles centers on one thing: the pumpkin spice latte (commonly referred to as...4 min read
Customer ExperienceTravel, Reinvented: Top Travel and Tourism Trends to Keep in MindFor some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but...2 min read
Customer ExperienceWhy Engage in Partner Marketing?You see it all the time on social media—an #ad by an influencer you follow, or a sponsored read by a content creator in a...4 min read
Customer ExperienceHow to Create More Useful Buyer Personas and Avoid 5 Costly MistakesBuyer personas help you understand your audience and adapt your marketing efforts to the preferences of your ideal customer. Properly built, buyer personas will reveal...5 min read
Customer ExperienceCustomer Loyalty Programs: A Crucial Part of ROI-centric StrategiesLet’s face it, when all is said and done, sales revenue is the lifeblood of your business. Without sales, there’s nothing to talk about —...6 min read
Customer ExperienceBuilding Customer Value to Sustain Company ProfitabilityBefore we get into customer value, we should address the difference between a customer and a consumer — the two are not always the same....5 min read
Customer ExperienceTypes of Statistical AnalysisBusinesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical...4 min read
Customer ExperienceUnlock Segmentation: Dive into the Details to Elevate Your Customer ExperienceWhat really clicks with your customers? What makes them choose you over the competition? There is no dearth of options in the market — no...5 min read
Customer ExperienceThe Importance of Omnichannel Consistency in Customer ExperienceA customer experience that is consistent across all channels has been shown to lead to an increase in loyal brand ambassadors, positive product reviews, and...4 min read
Customer ExperienceReasons to Celebrate: August Is…Looking for reasons to celebrate? You might find them in unexpected places! As updates, changes, and challenges roll in, we’re all working to stay balanced....2 min read
Customer ExperienceWhy Focus on HR and Marketing Alignment?There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often...3 min read
Customer ExperienceThe Perception Gap: Getting from Expectation to RealitySure, sales numbers matter, as do those key CX metrics you’ve been measuring (right?). But that’s not all. You need to take a step back...4 min read
Customer ExperienceCan We Measure the ROI of Improved Customer Experience?As many as half of CX leaders are not properly able to quantify the impact of customer experience on crucial business metrics like revenue or...5 min read
Customer ExperienceThe Season of Churn: Pandemic-influenced Consumer AttritionThe COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizational protocols look obsolete almost in the blink of an eye....5 min read
Customer ExperienceThe Future of Events in a Post-Pandemic WorldGatherings (big and small) are among the pandemic’s serial victims, spreading across sports events, conferences, celebrations, concerts, and more. For example, during the height of...