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Dec 18, 2019

What’s the deal with anonymous surveys?

by Ann Heatherington

Maintaining privacy and security is a challenge in the digital age where the most valuable, sought-after commodity is personal data. We are reminded daily through targeted ads, location tracking, timestamps, and web search caches that what we do, where we go, and what interests us is being constantly monitored, whether we like it or not. It takes attention, effort, and vigilance to set up the barriers needed to protect our personal information.   Enter into this environment the online survey. Convenient, accessible, and engaging, surveys are an effective way for employers and businesses to gather feedback from employees and consumers. But the success of any survey comes down to the number of responses you get and the quality of those responses. People are significantly more likely to participate in an online survey readily and willingingly when offered a safe, secure, and private space to express themselves. Anonymous surveys receive up to 300% more responses than attributed surveys. Plus, with free rein to share their opinions and impressions without judgment, online survey participants share more openly and honestly. Those authentic responses – and lots of them – generate quality results that can lead to meaningful change, innovation, and growth.    Why use an anonymous survey?    Anonymous surveys make sense in a number of areas, like employee engagement, performance evaluations, compliance testing, course evaluations, and market research. The promise of anonymity removes the common obstacles for survey participants. Without anonymity, respondents to HR surveys may fear repercussions for candid feedback. For […]

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