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Aug 24, 2021

Qualifiers: The Logical Way to Capture Your Ideal Survey Participants

by Melissa Krut

Here’s the thing: Everyone wants higher survey response rates — piles and piles of data — but nobody wants bad data. That’s not too much to ask, right? Right. It’s totally possible to collect responses from the right people and to ask only right questions to those right people. It’s so right, it’s only logical. A few notes here on a topic that comes up a lot: Limiting participation to the exactly the right audience while simultaneously trying to encourage participation. Know Your Audience While some of our clients are interested in collecting feedback from a wide audience, many of them have a very specific group in mind. Perhaps it’s as simple as “employees in this company” or “customers who purchased from us within the last quarter”. For others, it’s “people who identify as male, are between the ages of 24 and 62, and who have been to the Bahamas in the last week”. Of course, the more narrow your scope, the trickier it can be to find enough participants to make your research worthwhile. If you already know the audience, it’s usually relatively easy (if you know the right people to ask — or if you are the right person yourself!) to pull the right list from your company’s employee directory or your CRM If you’re hoping to hear from specific groups and you don’t have an audience standing by, hoping may not be the best strategy. Working with survey panel services providers can be a good solution. Purchasing […]

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