Feature Focus

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Jul 27, 2020

Focus Mode: Engagement, Participation, Results

by Melissa Krut

If there’s one thing everyone wants, it’s higher response rates.   A few simple best practices will always make a difference — shorter surveys, better audience awareness — but technology can have a significant impact on engagement and response rates, too. Use survey logic options to avoid asking participants irrelevant questions. Pre-populate known answers to save participants time. Use piping to ensure participants are considering the right topics when sharing feedback.   With SoGoSurvey 21.0, we rolled out a new option to build engagement, boost response rates, and improve focus. Unsurprisingly, perhaps, it’s called Focus Mode, and it’s a solution driven by client feedback.     Focus on Focus Mode Picture this: A survey page packed full with questions. The overwhelming reaction? It’s overwhelming.    Clearly the first point to consider is this: Are all of these questions even necessary?   If you find that all the questions are absolutely necessary (really?), consider this one next: How many questions belong on the same page?   A surprising number of people ask me this exact question, but there’s no single right answer. It’s like asking how many sentences belong in the perfect paragraph. Instead of quantity, the question is really about content. Are all of the questions on the page focused on a similar topic area? Questions should be grouped by topic or purpose. For example, the first page of a professional development feedback survey might ask for the session title, instructor, and date. Imagine that the second page is all […]

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