Feature Focus

More, Please: The Integration Conversation

In the past, people just accepted tools and apps as they were, but today, there’s a huge push to make everything work together — with an easy set-up and a seamless result. What are the benefits of integration, and why is it important to take integration into consideration when you’re choosing a software to use? In this article, we answer these questions, and more!   What’s the deal with integration? In a nutshell: for most companies that are already relying on tools and platforms to streamline their workflow, integration is the obvious next step. Consider this: a few decades back, tools such as SoGoSurvey or Xero were unheard of. If you needed to survey your customers, you’d create a survey, and then manually send it out to your audience. If you had to take care of your accounting, you’d pull up your Excel spreadsheet, and painstakingly record every transaction or sale. Fast forward a few years later, and companies started to have more tools at their disposal, and they used these tools to streamline their processes and automate certain tasks. Obviously, when adopting this new technology, each company had to grapple with a learning curve, so that was a challenge in itself. That said, now that most companies are familiar and comfortable with these tools, the question is no longer: How do I use this tool to optimize my workflow? Instead, it’s: How do I maximize the value that I get out of this tool, and use it in tandem […]