Feature Focus

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Jun 19, 2021

Vax, Masks, and The Space Between: Sharing Meaningful Study Results

by Melissa Krut

In any interesting study, analyzing the results can go on and on and on. It’s like wandering through an amazing shop, picking up and and examining interesting pieces as you go. In some shops, you might just be browsing. In other shops — and in every study — you eventually need to get what you came for. In this third and final installment in our series breaking down the results of our study “Vax, Masks, and the Space Between”, we’re focusing on data visualization decisions and sharing results. If you missed the first two parts, you might start with the overview in part one — high-level results and displays by question type — and then continue on to focus on ratings, segmenting, and Cross Tabs in part two. Data clean-up When you start to review your data, you’ll sometimes notice that it’s a little untidy around the edges. For example, you might notice that there are a large number of people who did not answer a specific question. In that case, you might find that the display looks a bit awkward. What to do? In the Omni Report, there are multiple ways to customize answer option display. Exclude Answers Consier excluding ‘Did Not Answer’ responses from your report. The same holds true for ‘Prefer not to say’. Is that answer option useful for your analysis? It might be, if you think you can learn more about your participants by the questions they chose not to answer. In some cases, though, […]

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