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Mar 03, 2020

Assessing Assessments: Why We’re Driven to Quizzing

by Gordon Polovin

Pop quiz: When is the last time you took a quiz online? No matter the platform or the topic, online quiz creation seems to be at an all-time high. But if nobody really likes taking tests, what makes so many people crazy about quizzes?   How big is the quizzing trend online?   Facebook is a social juggernaut at the center of the digital era, carrying forward a fast-moving tide of interactions that reflects through quizzes, lists, videos, infographics, and messaging. In a research study conducted by Kissmetrics around a million posts in as little as 26 weeks, quizzes accounted for close to 5.2% of the total across likes and shares. It is, without a doubt, an engaging activity, drawing in friends and family to participate in the fun – testing and comparing in a friendly way.   What is the meaningful difference when it comes to quizzes?   The most profound feature of quizzes is their departure from the traditional approach for conveying content. The user has discretion on how to handle the content. It contains substantial flexibility unavailable with one-way promotions and communications.   Quizzing is not dissimilar to visiting the palm reader at the carnival who claims to “know all.” Your brain tells you it’s impossible, but your heart and emotions rebel, convinced there may be something in it. The designers waste no time in exploiting this mysterious aura, promising to reveal disguised talents, valuable personality nuggets, or skills the quiz-taker never knew they had. The quizmasters […]

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