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Turn Smart Shoppers into Brand Advocates

Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of guidance from those who’ve gone before. Plenty of suggestions, warnings, and opinions — albeit from complete strangers — are always close at hand. This has become such a reliable method…

How A Matrix Grid Can Boost Response Rates

In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to accomplish this. Let’s dive in a little deeper and explore some more advanced options that will help you further simplify your survey.

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis can benefit from applying weighted scores to the answers during…

Filter Your Survey Data for Added Insight

You can learn a lot from the survey data you collect – that’s the point! – but too often, people look only at the overall results. The real “Aha!” moments are in the details. One easy way to do that is with data filters. When you’re lucky (or effective) enough to collect a lot of data, it can be tempting…

How To Say “Successful Survey Results” in 28 Languages

We live in a global society, and your company is ready to serve customers worldwide. So why limit your survey distribution to only people who speak your language? With automatic language translation, you can run a multilingual survey even if you personally only can say, “Thanks for responding!” in a single language. It used to be that only multi-national corporations…

Keeping Surveys Short – But Not TOO Short

When you design an online survey, there’s a temptation to ask respondents a lot of questions. After all, you surmise, this is your own opportunity to pick their brains! But people rarely are motivated to answer long surveys. How can you get all the data you need without chasing people away? Few people write surveys for a living. Most businesspeople…

Tracking Survey Participation – and Nagging Effectively

Once you’ve designed a survey, you need to convince people to respond to the email invitation soliciting their input. One step in accomplishing that is to measure how many people respond, and to remind those who haven’t yet done so. The most common way to solicit survey participation remains e-mail invitations. As a result, in SoGoSurvey we streamlined the process…

Cross-Tabulating Survey Data to Increase Your Rate of “Aha!” and “Oh Wow!”

One powerful way to gain insight from your surveys is to cross-tabulate the data. Doing so lets you discover correlations that aren’t obvious from a basic report. “Say you were standing with one foot in the oven and one foot in an ice bucket,” said Bobby Bragan. “According to the percentage people, you should be perfectly comfortable.” Basic survey reports can…