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Using Data for Clarity

For a few years now, there’s been an ongoing debate about the extent of globalization and whether national borders still matter. But, during a TED Talk titled “Actually, the world isn’t flat,” economist and global strategist Pankaj Ghemawat argues that both advocates and opponents of globalization have allowed rhetoric to obscure reality. Using data from a variety of surveys, he…

Don’t Skip Logic

Cheers, one of the most iconic television shows ever broadcast, followed the lives and loves of various bar employees and patrons. The show, punctuated by the popular theme song “Where Everybody Knows Your Name,” spoke powerfully, albeit comically, to our desire to be known, to be remembered — to matter. And as anyone who has either received stellar service or…

Let’s Poll Together

Polls are fun because they can provide a quick snapshot of public opinion across a wide range of topics. But compared to surveys, polls are viewed as trifles because they’re unable to provide the depth necessary for substantive analysis. Polls! What are they good for? Well, according to an article on TopRankBlog, at least 10 things. But to benefit from…

War of App-trition | SoGoSurvey

After fully embracing the open source Android operating system and employing an aggressive marketing strategy, not only does Samsung control 33% of the smartphone market compared to main rival Apple’s 18%, but mobile phones now generate 75% of Samsung’s profits. With the upcoming release of the Galaxy S4, they’re poised to completely dominate the high-end mobile phone market. But many…

Why Data Mine When You Can Pre-Pop?

Privacy advocates are expressing growing concern about the reach of data mining companies. In order to provide you with the most relevant targeted advertising, these companies buy and sell disturbingly personal information about you. But according to a Mashable article “…at least half of the things they think they know about you — from your political preferences to your affinity…

Practice Makes Purrfect | Send Test Surveys

Famed linguistics professor John McWhorter recently delivered a TED talk about the evolution of texting into a form of spoken language. But rather than decry this seemingly unsettling development, McWhorter defended “fingered speech” by saying, “It’s easy to think it represents some sort of decline. We think something has gone wrong, but what is going on is a kind of…

Printed Surveys: Back-Up to the Future

I remember how slow the internet used to be. This brand new technology which held so much promise could be as frustrating as getting an old black-and-white TV to show a decent picture. I can still hear the crackling hiss and jarring whine that launched me onto the Information Superhighway—at the breakneck speed of 56 kbits/s. Today internet access is…

An Alternative Philosophy of Data | SoGoSurvey

In a recent editorial titled “The Philosophy of Data,”New York Times columnist David Brooks discusses how the use of data will make society less reliant on intuition, while making us aware of previously hidden behavior patterns. “In sum,” he writes,“the data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to…