Feature Focus

A New Era for Patient Surveys

THE DOCTOR (1991), a film starring William Hurt, tells the story of an arrogant surgeon. Although impeccable with his surgical technique, he could care less about what his patients go through. When his perfect world is shattered by a diagnosis of throat cancer, the doctor himself becomes the frightened patient, and he is blown away by the unsympathetic patient experience. It…

Online Survey Tools: 10 Must-Haves for Survey Success

It’s time. You need customer, employee or membership feedback. Or, you need to collect research data or find out why donations are down for your nonprofit organization. So what do you do? Deploy an online survey. Sounds good, as long as you’re using an online survey tool that’s up-to-date, easy to use, and effective. And if you’re not… hello teeth-grinding.…

Tracking Survey Participation

Ever wonder what happens to your surveys after you send them out? SoGoSurvey’s Distribution Dashboard tracks survey participation for you and shows survey results as they happen. This post gives you an overview of its features and how you can use this information to get higher open rates, better response rates, and decrease bounces and unsubscribes. To track a survey…

Launching a Survey on Your Website

In my last post, I showed you how to launch a survey via email. Now I’ll show you how to publish a survey link on your website using SoGoSurvey. You can also watch the video at the end of this article. 1. Go to Launch a Survey and select your survey. 2. Select Publish Survey / Send Invitation. 3. Under…

Understanding Skip Logic

We live in an increasingly interconnected world that — despite the conveniences of technology — seems to place greater demands on our time. Far from making our lives easier, these technological advances often leave many of us feeling like we’re treading water just to keep up.

Which has led to the life hacking phenomenon.


Essentially, life hacking is about finding ways to make our day-to-day activities easier. But, as the concept has gained popularity, it’s being applied to a variety of personal and professional tasks. There are blogs dedicated to work hacks, cooking hacks and fitness hacks. Life hacking holds the promise of increased efficiency, better workflow and helpful shortcuts that can enrich our lives by giving us more time to do the things that really matter.

Cue the life hacking backlash.

According to an article on titled “Down With Life hacking!,” rather than make us more efficient at our daily tasks, life hacking actually increases our workload as we rush to fill our free time with more — you guessed it — life hacking. As the author pithily states, “Is there anything more self-defeating than using technology to free up your time—so that you can learn how to do an even better job at it?”

While the debate about the benefits of life hacking rages on, there are some beneficial takeaways. Smart companies value their customers’ time. Especially when surveying your clients and customers, you should always aim to create a personalized experience and eliminate redundancy. And skip logic is one of the best ways to accomplish this.

Skip logic, or branching, allows you to route survey participants around irrelevant questions based on their previous answers. It creates a more relevant, tailored survey experience that not only increases participation rates, but also gives you more reliable data. And only SoGoSurvey has true, advanced skip logic.

Much of what passes for life hacking is really just common sense. But, with SoGoSurvey’s powerful and intuitive software, you can use innovative technology to create a pleasant experience for all your survey respondents.

Easy Online Survey Software

One of the greatest drivers of technology is consumer demand for more intuitive, easy-to-use technology. While this has given us smartphones, touchscreens and the Wii, we’re still using the same basic variation of the operating system pioneered by Windows. It’s been so effective that very few people can even imagine a better (different) way to interact with their desktops and…

Designing a Creative Survey

One of the joys of discovery is seeing the familiar in a new way. With the aid of the powerful Hubble Space Telescope, astronomers have recently learned that what they considered just another gas giant like Jupiter is actually much more fascinating. Carl Franzen, writer for The Verge, describes it as “. . . another blue planet, and on this…