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Why Most Surveys Suck – But Yours Don’t Have To: Part I

Before you’ve written your first survey question, you’ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn’t happen on its own — nor should it, because planning a successful survey takes thoughtful preparation, execution, and follow through. Follow this blog series to…

Want to win? Plan to fail.

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call her Melissa, just to keep things simple. Melissa’s going away…

Goal: Get A Goal

It might not sound that ambitious, but at least having a goal is a pretty good start. After all, if you don’t know where you’re going, any road will take you there. Have I used this quote before? Probably. It’s right on. Whether you’re still reflecting on 2017 or setting resolutions for 2018, you’re asking questions. How did you do?…

Welcome back!

Wow – what a break! Welcome back! If you’re one of the lucky ones, today is your first day back in the office in a few days. If you’re one of the really lucky ones (like we are at SoGoSurvey), your office has been closed down for the last 11 days. It feels pretty awesome working for a company that values…

The Perfect Gift

If you’re just drifting toward your gift list, you’re probably asking a few questions about those last few ‘perfect’ gifts you need: 1. What’s it look like? Coupon Experience Gift card Homemade Product 2. What’s it feel like? Fun Healthy Luxurious Sweet Tasty Mix and match to arrive at your perfect gift combo. Simple, right? I’m not getting into cliches here…

Collect and Reflect: Our 2017 #FavoriteThings

How’s your year wrapping up? It’s been a pretty big one here. We’ve been pushing and growing, testing and experimenting. We’ve got a lot of cool stuff already happening, and plenty of other goodies in the pipeline. There’s really a lot to look forward to. Before we get too ahead of ourselves, though, the end of the year’s an excellent…

Thanks for the learning (and the likes!)

First, let me get this out of the way: I’m thankful for our customers. Not to embarrass you or anything, but you’re kind of a big deal. Whether you’re a big company rolling out a customer experience management plan or a PhD student researching your way one step closer to dissertation and discovery, you’re our favorite.   In the big…

Get Rhythm: The Right Time Isn’t Always Now

“To everything, there is a season, and a time to every purpose.” No matter the source you cite, the line may inspire a tune to pop up in your head. For me, it’s The Byrds (Turn! Turn! Turn!). A new study shows that “a time to heal” may be the afternoon. Specifically, “Patients undergoing open heart surgery in the afternoon…