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Jan 24, 2022

How to Attract Top-Quality Freelancers

by Jenn Goddu

The future of the workforce is freelance. Maybe not entirely, but there is little doubt that business will be relying more on the independent worker to get the job done. Even if you haven’t been hit by the “great resignation,” odds are good you could benefit from some strong contract workers on your bench. This article shares how to attract top-quality freelancers. Pay them what they’re worth Hiring a freelancer is often an opportunity to cut costs. You will be saving money by not having to provide technology, office space, or benefits. You also aren’t investing in their retention and development in the same way (though you still want to have engagement initiatives in place for this population). However, you still have to pay a freelancer the going market rate. Trying to negotiate a lower rate with a freelancer can backfire. They may have other offers or need to make a decision about whether to free up time for your work. If they can make more money on another gig, they may ditch your low-paying offer. Another important thing to do is pay on time, consistently. Freelancers are more likely to want to work for you and to make your work a priority if they can count on reliable income from your business. Offer interesting work Freelancers want good pay, but they also want interesting work. Not every industry is glamorous, but you can still ask your freelance talent to flex their creative muscles. Instead of asking them to write […]

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