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Tabs: Destroyer of Worlds

Quick focus question: How many tabs do you have open? And on another screen? And in another browser? This isn’t one of those personality tests where I translate your total into a Tab Type that offers you insight and advice on living a richer, more successful life… or is it?    If You Have Too Many Tabs: You’ve got a lot…

Listen Up: Expert Feedback Counts Double

Sometimes, you have to rely on an expert. I had some work done on my car. I think I paid too much. My doctor gave me an updated prescription. Was the change necessary? There was a little too much turbulence on my last flight. Couldn’t the pilot have avoided it? At many points in our lives, we need to trust the…

Behind The Numbers Podcast: Episode 1

A new podcast, you say? Indeed! There are a few questions we’re always asking, and we’ve decided to put them to the experts in a podcast we’re calling Behind The Numbers. In each episode, we’ll ask our guest to tell the story behind some key numbers, and we’ll dive deep on how data makes a difference, what growth and success…

Stick It: Land the Branding

Like most people, I’ve never been an Olympic-level figure skater, so forgive my total lack of knowledge on the right jargon. Still, is it not totally amazing when they nail the landing? Somehow, from all kinds of mid-air spins and twists at a crazy speed, they manage to land with confident grace, at speed, on solid ice, balanced on slivers…

3 Easy Engagement Fails

Everyone wants more engagement: more visitors, more participants, more feedback, more customers. Isn’t it amazing how easy it is to achieve the opposite? Three TOOs to avoid:   TOO Creepy When someone I don’t know addresses me by my first name, it creeps me out. When it happens in person, I get a little chill down my spine, and I…

Normal-ish II: Develop The Full (Data) Picture

“Normal”, you say? This week, we’re breaking down “normal” from two angles that get researchers all tangled up. In Part I, I pointed out that knowing one measurement at one moment in time doesn’t necessarily give enough context to figure out whether that measurement is good or bad, hot or cold, etc. Into Part II, the emphasis shifts to the…

Engagement In 3 Simple Steps

Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…

Normal-ish I: Tend Your Trends

Just what is “normal” anyway? This week, we’ll take a closer look at “normal” from two angles that make researchers crazy. If you’ve ever presented results and heard “But is that normal?”, this is for you. Part I: Every day, in every way, I’m getting better….? Part II: Develop the big picture — and get to the point… or points?…