General

Category Description

Nov 12, 2019

Why A/B testing is better than “A then B” guessing

by Jake Burgess

In recent years, data has dethroned oil and become the world’s most valuable resource. Most companies understand the importance of data, soliciting customer feedback and utilizing numerous tools for analytics. Many also appear to recognize the value of experimentation as a source for great insights. However, when it comes to executing smart business experiments, they prove that it’s easier said than done. Beyond a standalone product or website survey, A/B testing is one of the most popular ways to gather data, particularly in online settings. Many companies use A/B testing to measure the efficiency of two versions of a webpage expected to convert visitors into customers, like a landing page for a product. According to Invesp, 71 percent of companies run two or more A/B tests a month. But what exactly is an A/B test, why is it important, and what advantages does it offer over the guessing methods many people still use? What is A/B testing? A/B testing is controlled experimentation that allows you to simultaneously compare “like for like” scenarios where one version has a different element. ‘Bucket’, ‘split’, or ‘split-run’ tests are other names for this type of experiment. A/B tests involve the use of a randomly selected “control group” and a “treatment group.” The control group represents the experiment’s comparison standard. You use this set of individuals to establish the baseline measure. In the context of webpage testing, these are the visitors you send to your current version of a given page, one with a conversion […]

Read More

3 min read

GeneralHow to Measure a Great Summer and Why You Shouldn’tNow that we’re past Labor Day, you won’t be hearing “How’s your summer?” anymore. Sorry. We’re moving full steam ahead into the past tense now. ...

2 min read

GeneralVolunteers: Thank you for your service.This one goes out to the ones I love: volunteers. Sure, it’s National Volunteer Week, but what really pushed me to write this blog was...

2 min read

GeneralSoGoSurvey + Zapier: Better TogetherSome things just go better together. Think macaroni and cheese. Peanut butter and jelly. Integration and automation. In this sweet season of togetherness, we’re excited...

4 min read

GeneralMore, Please: The Integration ConversationIn the past, people just accepted tools and apps as they were, but today, there’s a huge push to make everything work together — with...

3 min read

GeneralWhat Your Survey Design Choices Reveal About YouReady for your first survey of 2019? There’s so much exciting information out there, so much valuable feedback — and all those answers are just...

2 min read

GeneralResolution, Reflection, RepeatThe new year is just around the corner, and we’ve just celebrated our birthday, which makes this a perfect time for reflections and resolutions. It’s...

1 min read

General2018: Collecting ReflectionsAs December’s winding down, we’re preparing to say goodbye to 2018. Whether you’re reluctant or relieved to leave 2018 behind, there’s no doubt you’ll carry...

2 min read

GeneralThe Quiet Art of ListeningAre you listening? What I’m about to say might sound sacrilegious, but it’s true: Surveys aren’t always the answer. Don’t get me wrong. I love...

4 min read

GeneralCambridge Analytica, GDPR, and The Data That Divides UsData has become the hottest commodity of the digital world — and also its fiercest source of debate. Data can improve quality of life, bolster...

2 min read

GeneralSoGoSurvey Highlighted by Software Review Site as a Key Player in the Survey Software NicheIt’s not exactly headline news that we love feedback. It’s our business, after all, and we like it just as much as our clients. Still,...

1 min read

Generalv11.0: Release The Excitement!It’s official: Our latest SoGoSurvey update is now live! If you’ve logged in within the past few days, you’ll notice the invitation to check out...

1 min read

GeneralBehind The Numbers Podcast: Episode 2It’s podcast time again! In the second episode of our Behind The Numbers podcast, we speak with Nejla Liias, president and founder of Global Health...

3 min read

GeneralRelease The Release!I don’t write that many blog posts that are only about the platform and how cool it is. We have a whole User Guide for...

2 min read

GeneralTeachers Are The BestI’ll say it again: Teachers are the best. No bias here. Okay, a little bias. Full disclosure: I’ve taught learners ranging from age 4 to...

1 min read

GeneralFeedback, Anyone? Anyone??Such a great episode of SoGoLive this week! Did you see it? If so, you didn’t hear it. A technical hiccup kept it silent… and...

First Name

Last Name

Email Address

Please email us at support1@sogosurvey.com or fill out this form and we will contact you shortly.

 Yes No

x

Please call +1 (800) 646-0520 or fill out this form and we will contact you shortly.

x