General

Category Description

Sep 04, 2019

How to Measure a Great Summer and Why You Shouldn’t

by Melissa Krut

Now that we’re past Labor Day, you won’t be hearing “How’s your summer?” anymore. Sorry. We’re moving full steam ahead into the past tense now.    So, prep your answer: Did you have a great summer? You have a few options. Try “Yes, thanks. How was yours?” Share a random anecdote about something that happened. Offer a scientifically appropriate response based on measurable data. You’ve been hearing that we should all be measuring what matters, keeping track of stats rather than relying on anecdotes. We talk about customer experience metrics, employee engagement scores — but can we do the same for summer?   Define your terms Let’s be scientific about this. When’s summer?   K12 summer: The whole time school is closed. Astronomical summer: From summer solstice to autumnal equinox — that’s June 21 to September 23, 2019. Common summer: Memorial Day to Labor Day Marketing summer: From spring break to back-to-school    Goals much? It’s tricky to measure or analyze if you don’t have anything to measure against. Maybe you dove into summer with a hope of swimming every day. Maybe you dreamed of sleeping more. While setting goals might go against the carefree summer stereotype, they would definitely help with the measurement side of things.   Wait — are you saying that you didn’t sit down and map out SMART goals for your summer? Okay, maybe it’s too late for this summer, but what about the next?   For example, to start with: I’ll visit the farmers market […]

Read More

2 min read

GeneralVolunteers: Thank you for your service.This one goes out to the ones I love: volunteers. Sure, it’s National Volunteer Week, but what really pushed me to write this blog was...

2 min read

GeneralSoGoSurvey + Zapier: Better TogetherSome things just go better together. Think macaroni and cheese. Peanut butter and jelly. Integration and automation. In this sweet season of togetherness, we’re excited...

4 min read

GeneralMore, Please: The Integration ConversationIn the past, people just accepted tools and apps as they were, but today, there’s a huge push to make everything work together — with...

3 min read

GeneralWhat Your Survey Design Choices Reveal About YouReady for your first survey of 2019? There’s so much exciting information out there, so much valuable feedback — and all those answers are just...

2 min read

GeneralResolution, Reflection, RepeatThe new year is just around the corner, and we’ve just celebrated our birthday, which makes this a perfect time for reflections and resolutions. It’s...

1 min read

General2018: Collecting ReflectionsAs December’s winding down, we’re preparing to say goodbye to 2018. Whether you’re reluctant or relieved to leave 2018 behind, there’s no doubt you’ll carry...

2 min read

GeneralThe Quiet Art of ListeningAre you listening? What I’m about to say might sound sacrilegious, but it’s true: Surveys aren’t always the answer. Don’t get me wrong. I love...

4 min read

GeneralCambridge Analytica, GDPR, and The Data That Divides UsData has become the hottest commodity of the digital world — and also its fiercest source of debate. Data can improve quality of life, bolster...

2 min read

GeneralSoGoSurvey Highlighted by Software Review Site as a Key Player in the Survey Software NicheIt’s not exactly headline news that we love feedback. It’s our business, after all, and we like it just as much as our clients. Still,...

1 min read

Generalv11.0: Release The Excitement!It’s official: Our latest SoGoSurvey update is now live! If you’ve logged in within the past few days, you’ll notice the invitation to check out...

1 min read

GeneralBehind The Numbers Podcast: Episode 2It’s podcast time again! In the second episode of our Behind The Numbers podcast, we speak with Nejla Liias, president and founder of Global Health...

3 min read

GeneralRelease The Release!I don’t write that many blog posts that are only about the platform and how cool it is. We have a whole User Guide for...

2 min read

GeneralTeachers Are The BestI’ll say it again: Teachers are the best. No bias here. Okay, a little bias. Full disclosure: I’ve taught learners ranging from age 4 to...

1 min read

GeneralFeedback, Anyone? Anyone??Such a great episode of SoGoLive this week! Did you see it? If so, you didn’t hear it. A technical hiccup kept it silent… and...

2 min read

GeneralDon’t Disregard DetailsDetails, details, details. There’s such a thing as drowning in the details — by which point you can’t see the forest for the trees, to...

First Name

Last Name

Email Address

Please email us at support1@sogosurvey.com or fill out this form and we will contact you shortly.

 Yes No

x

Please call +1 (800) 646-0520 or fill out this form and we will contact you shortly.

x