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May the Fourth Be With You

Happy Star Wars Day! In recognition of May 4, we thought we’d share how Star Wars would be radically different if the Rebels had SoGoSurvey on their side. Plus we’re giving you the chance to win a $25 Amazon gift card!

Essential Tools for a More Productive Workforce

In an episode of the 1990’s iconic sitcom, “Friends”, Chandler (Matthew Perry) was in the coffee shop boasting about his new laptop, quoting specs like 500MB hard drive, 12MB of Ram, a modem that transmits at over 28,000 BPS, and built-in spreadsheet capabilities. Today, terabyte drives (1,000,000 megabytes) are common for less than the cost of a 1994 400MB hard…

When to Make a Survey Anonymous

You sincerely want to know what people think, or you wouldn’t take the time to create a survey. But under some circumstances, respondents may be hesitant to share their true opinions. Unless you can confidently assure them that the responses truly are anonymous, you won’t get the response rates you want, and you certainly won’t get the honest feedback that…

SoGoSurvey: Customer Feedback with Two Very’s—Too Cool!

When we help our small business owners with customer feedback, support mode is on full throttle. We know what small-biz owners are up against because we’re dependent on customer feedback, too. It’s how we improve our product. That’s why we were so pleased to receive this recommendation from a new, small business owner in Australia named Yanina. Yanina said: “I’m…

Online Surveys 101 – Understanding Online Surveys

Need to know how to conduct a survey? If you’re new to online surveys, you may be feeling intimidated. This series of articles takes the mystery out of online surveys so you can create engaging surveys with confidence. Why online surveys? Online surveys are a fast, affordable, and effective way to get feedback from people over the Internet to improve…

More Bytes, Bit by Bit | SoGoSurvey

I’m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, “Big Data, for Better or Worse: 90% of World’s Data Generated Over Last Two Years.” And lest you think the article is just troll bait, it reads: “Each and every one of us is constantly…

Back Down Memory Lane | Online Survey Tools

Robert Garner describes the “1401 Room” at the Computer History Museum in Mountain View, Calif., as a time machine. It’s because he and his team have spent the better part of a decade restoring the giant 1401 mainframe computers used by many businesses during the 1960s and 70s. Garner is not alone in his passion for restoring old computers. The…

Conducting Surveys in the Post-Information Age

The Information Age was characterized by easy access to previously hard to get information. This period was fueled by the increased use of personal computers and the widespread use of the internet. And in the post-information age, we lead an even greater percentage of our lives online, and “Googling” has become a verb. Dr. Joseph Lopez partly defines the post-information…

From Tech to Touchy-Feely: Using Online Surveys to Build Relationships

In the land before time, conducting surveys was primarily a data driven process. Marketing directors, human resource managers and anyone else who made a living studying human behavior used surveys to turn our thoughts, feelings, ideas and actions into a series of zeroes and ones. With this data, they hoped to learn something about us. What those early survey administrators…