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Role of Social Media in Customer Research

The explosion of social media has taken the world by storm. Social media offers valuable insights into what your customers think, what questions they’re asking and what problems they’re facing, resulting in  a treasure trove of data which you can use in customer and market research. Twitter: Using Twitter Advanced Search you can look what questions customers are asking related…

Benefits of Online Surveys

Online surveys allow you to:   –  Deploy the same survey numerous times, preventing repetitive work. – Customize the survey experience for your participants by implementing advanced logic features which route respondents to only the most relevant questions based upon previous answers. –  Assure your survey participants complete anonymity, resulting in honest, candid  feedback. –  Design your surveys to be…

Paul Felix Lazarsfeld: The Father of Research Surveys

Paul Felix Lazarsfeld, popularly known as the founder of modern research surveys, made considerable contributions towards statistical survey analysis, panel methods, latent structure analysis and contextual analysis. In the early 1930s, Lazarsfeld introduced research through the use of surveys by conducting a study of Marienthal, a small industrial town near Vienna which suffered from a high unemployment rate. In 1933,…

Boost your website traffic with a survey

Surveys have become very powerful tools for online branding and increasing website traffic. A well-designed online survey may be one of the most important elements of a website, used to engage customers and increase repeat visits. People love to talk about themselves and express their opinions. When someone cares enough to ask for those opinions, participants feel connected with the…

Physicians use online surveys

Physician use of online surveys to gather medical information has increased in recent years. Online surveys are widely used to gather vital information related to patient medical history, background, the physician/patient relationship and diagnosis/decision-making. With its emphasis on collecting data from relatively large numbers of individuals, the use of online surveys is becoming an essential way for physicians to improve…

Surveys Going Social

If your brand or business has a social media presence, then your customers will expect to hear from you. According to a recent survey, nearly three-quarters of U.S. and UK participants say they have responded to surveys posted on social media platforms regarding a service experience with a brand. Well-created and branded surveys can help you gain necessary traction in…

Use of Surveys in the Conceptual Age

Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of business evolution. In the Conceptual Age, right-brain skills will be key. Considering the rate of change and the complexity that will result from this, we need to go beyond just…

Census vs. Survey

While a census and a survey may sound like the same concept in the broader sense, in theory and practice they are very different. A census gathers information from every entity in a population. As a result, data is accurately representative of the whole population and detailed data can be made available right down to small areas. In a survey,…

What are Surveys?

In today’s information society, we require a prompt and accurate flow of information on our population’s needs, behaviors and preferences. This critical need for constant information on the part of governments, businesses and social institutions is exactly the reason why we place so much dependence on surveys. Nowadays the term “survey” is often used to describe a method of gathering…