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Essential Tools for a More Productive Workforce

In an episode of the 1990’s iconic sitcom, “Friends”, Chandler (Matthew Perry) was in the coffee shop boasting about his new laptop, quoting specs like 500MB hard drive, 12MB of Ram, a modem that transmits at over 28,000 BPS, and built-in spreadsheet capabilities. Wow. Imagine what an “essential tool” that could be for you today! Today, terabyte drives (1,000,000 megabytes)…

When, Why, and How to Embed a Survey on Your Website

Want to capture more information from your website visitors? An online survey is a good way to collect useful data and to distribute it to the right internal stakeholders. Email remains the most popular way to attract survey respondents, and for good reason: You can invite the precise audience whose input you desire, you can reach them “at home,” and…

Taking Advantage of Question Display Logic

You don’t want to waste anyone’s time – neither respondents’ nor your own. So why ask people to answer irrelevant questions? Instead, use question display logic to show survey respondents only the questions that pertain to them. It isn’t always necessary to ask all respondents every single question. Sometimes, doing so wastes time and muddies your data collection. For example,…

When to Make a Survey Anonymous

You sincerely want to know what people think, or you wouldn’t take the time to create a survey. But under some circumstances, respondents may be hesitant to share their true opinions. Unless you can confidently assure them that the responses truly are anonymous, you won’t get the response rates you want, and you certainly won’t get the honest feedback that…

SoGoSurvey — Your Very Own Research Tool

Though SoGoSurvey is first and foremost an online survey software, it has evolved over the years to become a comprehensive research tool. With over 185 strong features and counting, SoGoSurvey is every bit a researcher’s panacea. Here’s a small guide on how to use some of our features to turn your SoGoSurvey account into a wholesome research tool: Pool in…

SEO Hide and Seek

SEO… child’s play? Recently, a friend’s adorable young daughter invited me to play hide and seek. Of course I agreed. Right away, I realized that this game would be different from most. Each time, she told me exactly where to hide. Each time – no surprise – she found me . . . and was completely delighted. While this isn’t…

Welcome to SoGoSurvey v5.0

Here are some of the new/improved features under the Design a Survey tab It’s been two months since SoGoSurvey v5.0 went live. We’ve got some pretty good response and just so you know, we’ll never be tired of hearing good feedback, so keep those happy mails pouring. For those who haven’t used our software in the last couple of months,…

Be the Listener-in-Chief

New survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, SoGoSurvey Co-founder The results pop up in your inbox: collective intelligence wrought by market research. Can you drive growth from the results? Is it truly collective intelligence or useless stats headed for the data junkyard? It’s time to completely change the way…

SoGoSurvey: Dissertation Research Helps Zoo Primates

It’s fascinating for us to learn about all the brilliant ways SoGoSurvey is used for academic and science research. Especially when that research behooves our animal friends because, okay, we admit it, we’re all softies for animals here. It was… hey, check this out! when we received this email from Yvonne Morrin in the UK: “Thanks SoGoSurvey! I’m using your…