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Normal-ish II: Develop The Full (Data) Picture

“Normal”, you say? This week, we’re breaking down “normal” from two angles that get researchers all tangled up. In Part I, I pointed out that knowing one measurement at one moment in time doesn’t necessarily give enough context to figure out whether that measurement is good or bad, hot or cold, etc. Into Part II, the emphasis shifts to the…

Engagement In 3 Simple Steps

Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…

Normal-ish I: Tend Your Trends

Just what is “normal” anyway? This week, we’ll take a closer look at “normal” from two angles that make researchers crazy. If you’ve ever presented results and heard “But is that normal?”, this is for you. Part I: Every day, in every way, I’m getting better….? Part II: Develop the big picture — and get to the point… or points?…

Why Most Surveys Suck – But Yours Don’t Have To: Part I

Before you’ve written your first survey question, you’ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn’t happen on its own — nor should it, because planning a successful survey takes thoughtful preparation, execution, and follow through. Follow this blog series to…

Want to win? Plan to fail.

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call her Melissa, just to keep things simple. Melissa’s going away…

Goal: Get A Goal

It might not sound that ambitious, but at least having a goal is a pretty good start. After all, if you don’t know where you’re going, any road will take you there. Have I used this quote before? Probably. It’s right on. Whether you’re still reflecting on 2017 or setting resolutions for 2018, you’re asking questions. How did you do?…

Welcome back!

Wow – what a break! Welcome back! If you’re one of the lucky ones, today is your first day back in the office in a few days. If you’re one of the really lucky ones (like we are at SoGoSurvey), your office has been closed down for the last 11 days. It feels pretty awesome working for a company that values…