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Apr 24, 2021

Data-Day Operations: How Fresh Answers Help You Keep Up

by Melissa Krut

How much data do you need to make a decision? We’ve all asked this question — and discussed it here, too — but it’s not the whole question we need to answer. Ask yourself this: How fresh is your data? Stale data leads to bad decisions — it’s as simple as that. The good news, however, is that fresh data enables you to take quick action to resolve a pain point before it turns into a trend. The fresh data jungle While surveys are definitely part of a data collection plan, we get data from numerous sources. The news, external research studies, ad hoc feedback from customers and employees, analytics from CRMs and other tracking software — there’s no end of information out there. Imagine that you need to make a decision about if, how, and when your employees will return to the office. Depending on where you are in the world, this could be a question you’ve already answered or one that you’ve pushed back for now. Speaking from experience, I know that you could spend hours and hours searching for the latest guidelines and guidance, and it’s not hard to be overwhelmed by the wide range of information available. We know that the latest search results have the benefit of recency, but that’s not the only deciding factor in thinking through whether to follow or even read them. Recent results may simply be pulpy click-bait — providing astonishing simple “five steps to” answers to a complex problem. They […]

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