Market Research

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May 04, 2021

Your Ultimate Guide to Buying Market Research Software

by Gordon Polovin

What is market research software, and why is it important? Market research software describes a category of primarily digital and technology-connected tools designed to collect groundbreaking data. It gives the user a significant competitive edge. In the internet era, where markets worldwide are as accessible as the local village, every aspirant startup and established venture copies products and services. A degree of “sameness” impacts brand differentiation, demanding that marketers look for every gap and opportunity to add value. The latter generally ends up aligning emotionally and cognitively to the customer experience (CX). Informed business decisions and strategic planning for the remainder of 2021 and, indeed, for at least the next decade, depends critically on the deployment of market research software. Without it, CX insights that can lead us in the right direction are evasive, reduced to hit-or-miss guesses. Changes that used to take months and years to evolve now take days or hours. Companies trying to keep pace simply cannot do so without the modern version of the “back-in-the-day” questionnaires. It enables them to zone in on fundamental customer drivers faster and more decisively than ever before. The market research survey templates in the software can open up hidden behavioral and psychographic segments. They dig deep into things like: CX touchpoints throwing marketing actions off track Effectiveness of competitor reactions Shifts in trends influenced by demographics Powerful analytics is the name of the game when it comes to investing funds and HR energy into a product or service. It has […]

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