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Market ResearchHow to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand DevelopmentLegendary brands don’t just appear — they’re built. A journey to a strong brand presence and reputation is unique every time, but it’s up to...5 min read
Market ResearchCX Culture and Your SEO StrategyCustomer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an...6 min read
Market ResearchThe Busy Marketer’s Glossary of Survey TermsHave you been in a situation where somebody throws out a term or an acronym you don’t understand? Or just looking for a refresher on...6 min read
Market ResearchFrom Myers-Briggs to BuzzFeed: Why We’re So Obsessed with Personality QuizzesA quiz (sometimes called a pop quiz) is the informal cousin of the more scientific personality test, and sometimes the two may overlap. Generally, a...6 min read
Market ResearchHoliday Marketplace: Tradition, Innovation, and Getting It Right“The holidays are here” is a phrase we hear a lot around this time of year, but it’s fair to say that the holidays are...5 min read
Market ResearchThe Most Common Personality Tests: When to Use Them and When to Avoid ThemPersonality tests seem to pop up everywhere, from social media to job interviews and from market research to blog posts. Beyond the just-for-fun variety, companies...4 min read
Market ResearchGoing Green to Sustain the Customer ExperienceClimate change is no longer a distant possibility, but a present reality. With global environmental movements gaining momentum and rising climate awareness, there is an increasing...6 min read
Market ResearchStratified Random Sampling: A Powerful Marketing ToolMarketers aiming their brands at large segments need to find a common thread. What I mean is this: Find the core connection that motivates people...3 min read
Market ResearchReasons Not to Listen to Your CustomersIn a world where the customer is at the heart of every business strategy, it feels counterintuitive to not listen to what they have to...4 min read
Market ResearchTravel, Reinvented: Top Travel and Tourism Trends to Keep in MindFor some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but...6 min read
Market ResearchBuilding Customer Value to Sustain Company ProfitabilityBefore we get into customer value, we should address the difference between a customer and a consumer — the two are not always the same....5 min read
Market ResearchTypes of Statistical AnalysisBusinesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical...4 min read
Market ResearchUnlock Segmentation: Dive into the Details to Elevate Your Customer ExperienceWhat really clicks with your customers? What makes them choose you over the competition? There is no dearth of options in the market — no...5 min read
Market ResearchThe Season of Churn: Pandemic-influenced Consumer AttritionThe COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizational protocols look obsolete almost in the blink of an eye....3 min read
Market ResearchFrom TV to CX: Know Your AudienceI’m sure you’ve heard the cliche of a movie or TV show being referred to as a “love letter” to the location in which the...