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Market ResearchSample Size Calculator: Generating Value and Confidence in Meaningful ResultsAs a professional marketer, you want to know what your customers think and feel about your brand. Customer feedback energizes and motivates your thinking when...4 min read
Market ResearchThe Power of Moments: Creating a Hyper-Personalized Customer ExperienceCustomers are always on the lookout for businesses that strike a connection with them. It’s no wonder that generic campaigns are now on a downtrend....7 min read
Market ResearchWhat is growth marketing, and how does it relate to the customer experience?What is growth marketing? Many sales enablement experts alternatively title their designations as “Growth Marketers.” What, indeed, is growth marketing, and how does it differ...7 min read
Market ResearchIntended vs. Actual Branding: Understand the Difference to Elevate Marketing StrategiesBranding rests on a combination of marketing activities that build a personality or reputation. A branded company may desire separate identities for the products and...5 min read
Market ResearchHow to Solicit Customer FeedbackJust as no man is an island, no business can go it alone. You may have the greatest product or service ever. Yet if your...6 min read
Market ResearchThe Key Psychographics That Drive B2B Decision-MakersThe B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it’s...4 min read
Market ResearchMaking Marketing Memorable: How to Create Impactful Brand StrategiesDrive urgency, foster loyalty, and create lasting narratives that propel brand growth with effective marketing strategies. These are rooted in more than innovation; they boast...5 min read
Market ResearchThe Flood of Content and Why We Can’t Stop Creating MoreAs the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need content. And lots of it. From streaming services to...6 min read
Market ResearchB2B Customer Journey Touchpoints That Can Make or Break Your Marketing StrategyB2B customer experience (CX) ratings tend to fall short of expectations versus similar assessments in the B2C markets. A McKinsey report indicates that B2C companies...9 min read
Market ResearchB2C Customer Experience and B2B Customer Experience: Yes, There’s A DifferenceCustomer experience is one of the biggest topics in business these days, but as you might expect, “experience” priorities depend on who the customer is....7 min read
Market ResearchWebsite Feedback: The Omnipresent Nudge of Modern MarketingWhat is website feedback? Website feedback — a subset of customer feedback — relates to obtaining information from people who visit and navigate websites. The...6 min read
Market ResearchConnecting Customer Perception to Your Marketing ProgramYou’ll be hard-pressed these days to find a viable market situation that isn’t competitive. To make headway against competitors, fortify your ROI, and boost revenues,...6 min read
Market ResearchHarnessing Brand Image to Gain a Competitive AdvantageThe new year offers the perfect opportunity for a fresh look in the mirror, and brand image deserves the same attention. If you’re not sure...4 min read
Market ResearchSkyrocket your online business with these types of marketing collateralSavvy marketers enter competitive segments armed with tools and weapons that keep them at the cutting edge of the customer experience (CX). The accent is...5 min read
Market ResearchMarket Research Bias and the Customer ExperienceEvery active company focuses on perfecting their market segment customer experience (CX). This means removing all the obstacles in the customer journey and clearing all...