Here in the U.S., it’s officially been Fall for a grand total of 11 days and I can certainly feel it in the air. I am based in our Herndon, VA, office (just outside of Washington, D.C.) and the cooler temperatures have arrived! This weekend I picked up two pumpkins for my front steps and enjoyed a delicious slice of…
Survey Tips
The Anonymous Survey: The secret to discovering how far your data can take you
Looking for candid feedback and not sure how to get it? Many times employees or customers are reluctant to share their opinions, recommendations, or experiences because they don’t know who might end up seeing their answers. This means you could be missing out on key insights into how your organization runs. But what about an anonymous survey? We’ve had this…
A survey for everyone? Yes! Si! Oui!
You’ve put some time and effort into carefully crafting the perfect survey. You’ve written and revised every question and customizes the appearance. But then it hits you. You’re going to be sending your survey to contacts all over the world… and they don’t all speak your language. Getting to people to participate in your survey can be a big enough…
Think Outside (and Inside) the Box
We all know you need to ask the right questions, but are you using The Perfect Question Type? It’s not a mythical creature — it really does exist. All you need is a little creative thinking (clearly!) and a good understanding of the options.
How to Improve Your Survey in 3 Foolproof Steps – Part II
So, you’re looking for some quick and easy ways to make a big impact with your survey – that’s great! If you haven’t already, start with “How to Improve Your Survey in 3 Foolproof Steps – Part I”. If your survey’s just about ready to launch… hold up! Before you hit “send” make sure you’re thinking about these action items first:…
How to Improve Your Survey in 3 Foolproof Steps
Last week I broke down how to write some really awesome questions for your survey (check out the five steps here). Hopefully those tips got you excited and thinking about some creative ways to engage with your customers and collect useful feedback. But building a survey is only the first part and before your responses start to roll in, you’ve…
5 Steps for Writing Perfect Survey Questions
Customer satisfaction surveys are an easy way to listen to the needs and experiences of your customers. But just because you have a survey tool doesn’t mean you’ve built a survey that will get you the results you need. Feedback from surveys can be a powerful business indicator, but such surveys are of little value if their response rates are…
How Quota Management Could Have Saved Solar Eclipse 2017 Day
ICYMI: Yesterday, all of North America was treated to an eclipse of the sun — something that hasn’t happened since 1918. The moon began to block the sun over the Pacific Ocean creating a zone called totality — a line where the moon completely blocks the sun. This strip of totality fell across the continental United States, creating a brief…
4 Reasons Why You Need Better Branding
A strong brand identity is a critical part of running a successful business, leading companies to spend major dollars on logos, advertising, focus groups, and other marketing activities. But you need a balance — branding should be a consistent part of all of your strategic marketing activities, yet subtle enough that it doesn’t turn consumers off. This isn’t news to…
The Benefits of Data Population
I recently placed a phone call to my bank’s support line where I was instantly connected with an agent because they recognized the phone number I was calling from. Impressive, right? Not only was I moved into a faster queue specifically for current bank customers, but when the representative came on the line she already had my full profile pulled…