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Best PracticesThe Drill-Down: Dialing Up Net Promoter ScoreIf you’re familiar with the customer satisfaction space, you’ll probably have heard of Net Promoter Score, also known as NPS. Simply put, the NPS is...5 min read
Best PracticesCustomer Engagement: How can brands give as good as they get?How to structure powerful customer communications that deliver more Imagine receiving a survey with the following question: “Would you like to spend $X million by...2 min read
Best PracticesConnect SoGoSurvey with Google Sheets (and more!) with ZapierThe ability to simplify means to eliminate the unnecessary so that the necessary may speak. – HANS HOFMANN As survey results come in, your SoGoSurvey...3 min read
Best PracticesManaging Expectations or Managing Without?Managing expectations is always a great idea, but it’s not always simple. Consider the hiring process: Do you really know when you’ll be making a...3 min read
Best PracticesGet Voice: What’s Wrong With Your Email Marketing, Holiday Cards, and Survey InvitationsFor the past month, my inbox has been overflowing with the voices of marketers in festive holiday style. It’s nice to get real cards in...4 min read
Best PracticesHow To Improve Your Performance Reviews: Part IIWrapping up 2018 and heading into 2019, it’s the perfect time to reflect on employee performance reviews. In Part I, we started our review of...4 min read
Best PracticesHow To Improve Your Performance Reviews: Part IWith few exceptions, lifetime loyalty to a single business is a thing of the past. Today’s workforce needs a developmental career path — one which...1 min read
Best Practices2018: Collecting ReflectionsAs December’s winding down, we’re preparing to say goodbye to 2018. Whether you’re reluctant or relieved to leave 2018 behind, there’s no doubt you’ll carry...4 min read
Best PracticesAutomation Nation: Are you working harder than your software?There’s no denying that the business world has evolved rapidly in the last five to ten years. We now have Machine Learning, Artificial Intelligence, and...2 min read
Best PracticesMidnight in the Data JunkyardIt’s that spooky time of year… As the light dims and the nights grow longer and darker, we reflect on our greatest survey fears, try...4 min read
Best PracticesCambridge Analytica, GDPR, and The Data That Divides UsData has become the hottest commodity of the digital world — and also its fiercest source of debate. Data can improve quality of life, bolster...3 min read
Best PracticesWhat If They Don’t Believe It’s An Anonymous Survey? #trustissuesConfidentiality is a huge deal, and an anonymous survey can be the ticket to candid responses — and lots of them. We’ve seen response rates...3 min read
Best PracticesHR Forms Simplified (2): Screening FormIf you made it through part one of this series, your application form is up and running! What’s next? Panning for gold with a screening...3 min read
Best PracticesHR Forms Simplified (1): Application FormIf you’re responsible for hiring, you know at least two things: The right candidate is hard to find. There’s no time to waste. A simple...2 min read
Best PracticesScheduled Survey Reports Save SummerIs it summer yet? With Memorial Day in the rearview mirror, it’s a safe bet we’re easing into the season right about now. Graduation ceremonies,...