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Survey Tips

Order Up: Sequence and Bias

How great is it to be first? First dibs, prime cut, gold medal, world record, corner office — being first means you get it all. If you’re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying. If you’re second, well, you might just have to resort to the classic lines:…

Things people shouldn’t say.

“Your son’s hair is too long.” File that under “Things People Shouldn’t Say”. Yep, this happened to me last week. I was out enjoying a nice breakfast with my son when we found ourselves in a conversation with a guest at a nearby table. When you have a happy, social toddler, these types of conversations are actually pretty common. You…

Build a Better Survey – Part IV: Check yourself!

Isn’t it crazy how some people just believe things will work out without them lifting a finger? But not you, right? You know better. Belief is a powerful thing, sure, but sometimes a little extra work helps to improve your luck. Before you launch your survey, run through a few double-checks to make sure it’s ready. Your survey’s about to be…

Build a Better Survey – Part III: Get engaged!

There’s a reason why Instagram is so popular. Pictures are huge! Well, technically, they’re a set dimension, and they’re pretty much square, but really. What’s not to like? Whether it’s kittens or puppies, fancy food or beautiful skyscapes, it’s easy to get engaged with Instagram. Where else could you get away with posting a pic like this? A post shared…

Get Rhythm: The Right Time Isn’t Always Now

“To everything, there is a season, and a time to every purpose.” No matter the source you cite, the line may inspire a tune to pop up in your head. For me, it’s The Byrds (Turn! Turn! Turn!). A new study shows that “a time to heal” may be the afternoon. Specifically, “Patients undergoing open heart surgery in the afternoon…

The Real Truth About Surveys and Halloween

Throughout October we’ve been writing about Halloween and all of its spooky (and often silly) similarities to surveys. If you’ve missed these blogs, check them out here: 3 Things Surveys Have in Common with Halloween and Word: To maximize meaning, minimize space. It’s the season for scary stories and urban legends, but we do know that lots of people find…