Best Practices

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Oct 03, 2019

Share What You Learn: Delivering Data from Surveys

by Jake Burgess

Surveys are great tools for gathering the views of employees, customers, patients, students, residents, and just about everyone else. However, many companies lose sight of the true value of the survey.  The real value isn’t conducting the survey itself; it is derived from what we do with the results. One crucial aspect of surveying—sharing the results with participants—is often overlooked, even though this simple step can dramatically improve the overall impact of your fact-finding mission.   With that in mind, we’ve put together this post examining:  What the benefits of sharing survey results are, and How to maximize them by sharing results the right way. What are the benefits of sharing survey results? Builds trust Sharing results gives credibility to the process of data gathering. It demonstrates a genuine willingness to take feedback on board.  In contrast, when results are not shared, participants may wonder whether the results are being ignored –  or worse, deliberately hidden. With 11% of customer churn avoidable through communicating with unhappy customers, sharing negative feedback and showing that you’re willing to act on it can make a real difference to retention rates.  Boosts loyalty and performance A culture of listening and acting on feedback can inspire loyalty in stakeholders, and significantly boost the reputation of any company, organisation, business, or brand. In terms of engagement in the workplace, employees who feel listened-to are 4.6 times more likely to feel they can reach their full potential at work.  Improves future response rates The effectiveness of a survey […]

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