Best Practices

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Apr 03, 2021

Survey As Conversation: The Flow

by Melissa Krut

“How likely are you to recommend this blog?” “What is your age range?” “What brings you here today?” Just like any normal conversation, a well designed survey flows smoothly rather than jumping around awkwardly. Unless you’re sending out a one-question survey (Do you like me? Check yes or no.), you need to make some decisions about how and when to ask which questions and what answer options and question types to use. In the first part of this series, we considered the benefits of this survey-as-conversation model, as well as how to start a good survey. Now, we’re ready to tackle the next part — the middle. The merit in the middle Whether you think of it as the body of your content or the cheese in your sandwich (vegetarians avoid meat even in metaphors), the middle of your survey carries a lot of responsibility. This is the stuff you came here to handle. These are the key questions you need to ask in order for the results of this project to be at all worthwhile. No pressure. Because of the importance of these items, this is probably where you started your brainstormed list of questions in the first place. Brainstorming, collecting ideas from research, and checking in with members of both your target audiences (survey participants and report recipients) can help you develop a full list of ideas. Not that this has ever happened to you, but being underprepared for a conversation can sap your confidence and zap your […]

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Best PracticesSurvey As Conversation: To Begin With“How old are you?” “How much money do you make?” “How much do you weigh?” These lines have one thing in common: They’re all terrible...

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Best PracticesThis Just In: Now What? (Raise a Dialogue!)You collect feedback for a reason. Presumably, you need answers. But what happens when you receive questions instead? What happens when follow-up is required??  ...

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Best PracticesThink small: Valuing service in the new normalIn a week that included both the Martin Luther King, Jr. holiday — celebrated as the National Day of Service — and a presidential inauguration,...

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Best PracticesWhat’s in a Word? The Importance of Survey WordingWith the tools available today it can seem so simple to just bang out a survey and look for great results. However, designing a great...

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