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Survey Tips

Don’t Disregard Details

Details, details, details. There’s such a thing as drowning in the details — by which point you can’t see the forest for the trees, to throw in another idiom — but the attitude that dismisses mere details as unworthy of attention needs to be reexamined.   Case 1: Higher Hiring While hiring, I’m looking very closely at details. If you’ve…

Tabs: Destroyer of Worlds

Quick focus question: How many tabs do you have open? And on another screen? And in another browser? This isn’t one of those personality tests where I translate your total into a Tab Type that offers you insight and advice on living a richer, more successful life… or is it?    If You Have Too Many Tabs: You’ve got a lot…

3 Easy Engagement Fails

Everyone wants more engagement: more visitors, more participants, more feedback, more customers. Isn’t it amazing how easy it is to achieve the opposite? Three TOOs to avoid:   TOO Creepy When someone I don’t know addresses me by my first name, it creeps me out. When it happens in person, I get a little chill down my spine, and I…

Normal-ish II: Develop The Full (Data) Picture

“Normal”, you say? This week, we’re breaking down “normal” from two angles that get researchers all tangled up. In Part I, I pointed out that knowing one measurement at one moment in time doesn’t necessarily give enough context to figure out whether that measurement is good or bad, hot or cold, etc. Into Part II, the emphasis shifts to the…

Engagement In 3 Simple Steps

Sure, we talk a lot about surveys, but engagement is really a big deal. And on this special day, we make the most of both topics with a sweet double-delivery: 1. Know your audience Let’s assume that you already know who you’re connecting with. Propose to a total stranger – just like reaching out a participant group that doesn’t know…

Normal-ish I: Tend Your Trends

Just what is “normal” anyway? This week, we’ll take a closer look at “normal” from two angles that make researchers crazy. If you’ve ever presented results and heard “But is that normal?”, this is for you. Part I: Every day, in every way, I’m getting better….? Part II: Develop the big picture — and get to the point… or points?…

Why Most Surveys Suck – But Yours Don’t Have To: Part I

Before you’ve written your first survey question, you’ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn’t happen on its own — nor should it, because planning a successful survey takes thoughtful preparation, execution, and follow through. Follow this blog series to…

Hello Options

The dinner slump is real. You know the one. You’re making the same dishes over and over and nothing sounds exciting or tasty. Well, in an effort to pull myself out of the “what’s for dinner rut” I decided to explore some new options; after all, variety is the spice of life, right?  Thankfully, when it comes to dinner time…

Order Up: Sequence and Bias

How great is it to be first? First dibs, prime cut, gold medal, world record, corner office — being first means you get it all. If you’re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying. If you’re second, well, you might just have to resort to the classic lines:…