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Survey TypesHow is CSAT Calculated?The CSAT score has long been beloved by CX experts, who consider it the best way to get a general sense of how satisfied customers...4 min read
Survey TypesAre your credit union members ready for ITMs?ITMs are often pitched as an alternative to ATMs, but they’re really more of an upgrade, or a “next step” in the technology’s evolution. While...4 min read
Survey TypesBrand Identity: The What, Why, When, and How (With Examples!)The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not...4 min read
Survey TypesHow can you tell when your customer feedback survey has gone stale?You know you want to solicit customer feedback. You carefully craft questions and set up the survey. You invite customers to respond. But then what...6 min read
Survey Types360 Employee Feedback: What, Why, and WhenWe all want feedback, right? Ideally, we want positive feedback, meaning encouragement that we’re doing a fantastic job. Realistically, however, we probably also need some...8 min read
Survey Types30 Employee Engagement Survey Questions That You Need to AskYour staff retention depends on keeping your employees motivated and committed to their careers with your organization. So, in this article, I’ve compiled the most...5 min read
Survey Types“More Training” Isn’t Always the Answer for Performance ProblemsIn a society that likes to super-size things and typically views bigger as better, we’re also fans of “more.” While we may now be more...6 min read
Survey TypesFrom Myers-Briggs to BuzzFeed: Why We’re So Obsessed with Personality QuizzesA quiz (sometimes called a pop quiz) is the informal cousin of the more scientific personality test, and sometimes the two may overlap. Generally, a...5 min read
Survey TypesThe Most Common Personality Tests: When to Use Them and When to Avoid ThemPersonality tests seem to pop up everywhere, from social media to job interviews and from market research to blog posts. Beyond the just-for-fun variety, companies...4 min read
Survey TypesQualifiers: The Logical Way to Capture Your Ideal Survey ParticipantsHere’s the thing: Everyone wants higher survey response rates — piles and piles of data — but nobody wants bad data. That’s not too much...5 min read
Survey TypesHow Important Is Research Design To Your Marketing Strategy?A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits...4 min read
Survey TypesHow to Survey Your Target Audience’s User ExperienceContinuing our previous post, “4 User Experience Questions to Include in Your Survey,” what questions you ask should be combined with best practices on user...4 min read
Survey Types4 User Experience Questions to Include in Your Next UX SurveyNo surprises here: Surveys are an integral part of any sales and marketing research into your users’ experience. Getting clear answers to well-timed, specific questions...8 min read
Survey TypesEverything your business needs to know about the Likert ScaleThe Likert Scale’s reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. “Yes” or “No”...3 min read
Survey TypesStrange Days: Bank on UncertaintyAre we there yet? Not too long ago, many of us saw these strange days as a short-term inconvenience — an odd twist that...