Survey Types

Category Description

Aug 24, 2021

Qualifiers: The Logical Way to Capture Your Ideal Survey Participants

by Melissa Krut

Here’s the thing: Everyone wants higher survey response rates — piles and piles of data — but nobody wants bad data. That’s not too much to ask, right? Right. It’s totally possible to collect responses from the right people and to ask only right questions to those right people. It’s so right, it’s only logical. A few notes here on a topic that comes up a lot: Limiting participation to the exactly the right audience while simultaneously trying to encourage participation. Know Your Audience While some of our clients are interested in collecting feedback from a wide audience, many of them have a very specific group in mind. Perhaps it’s as simple as “employees in this company” or “customers who purchased from us within the last quarter”. For others, it’s “people who identify as male, are between the ages of 24 and 62, and who have been to the Bahamas in the last week”. Of course, the more narrow your scope, the trickier it can be to find enough participants to make your research worthwhile. If you already know the audience, it’s usually relatively easy (if you know the right people to ask — or if you are the right person yourself!) to pull the right list from your company’s employee directory or your CRM If you’re hoping to hear from specific groups and you don’t have an audience standing by, hoping may not be the best strategy. Working with survey panel services providers can be a good solution. Purchasing […]

Read More

5 min read

Survey TypesHow Important Is Research Design To Your Marketing Strategy?A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits...

4 min read

Survey TypesHow to Survey Your Target Audience’s User ExperienceContinuing our previous post, “4 User Experience Questions to Include in Your Survey,” what questions you ask should be combined with best practices on user...

4 min read

Survey Types4 User Experience Questions to Include in Your Next UX SurveyNo surprises here: Surveys are an integral part of any sales and marketing research into your users’ experience. Getting clear answers to well-timed, specific questions...

8 min read

Survey TypesEverything your business needs to know about the Likert ScaleThe Likert Scale’s reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. “Yes” or “No”...

3 min read

Survey TypesStrange Days: Bank on UncertaintyAre we there yet?   Not too long ago, many of us saw these strange days as a short-term inconvenience — an odd twist that...

5 min read

Survey TypesQualitative vs. Quantitative Research – Is it really a contest?Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses create better customer and employee experiences. There’s little doubt that...

2 min read

Survey TypesHow to Launch a Return to Work SurveyReady to go back to work? If your employees aren’t ready, you’re not ready, either. Whether you work in an office or in a store,...

6 min read

Survey TypesEmployee Satisfaction Survey Questions: Key to Employee Retention in a Competitive Business EnvironmentWhy do employee satisfaction surveys matter? Employee churn attacks a company’s profitability ruthlessly, leaving no prisoners. It’s arguably one of the most disruptive influences on...

6 min read

Survey TypesWhat is a customer experience program, and why is customer feedback tied to it so closely?Sales enablement and marketing experts agree on one thing – aiming for flawless customer experience (CX) is the holy grail for every business. It’s also...

7 min read

Survey TypesWhy the Brand Awareness Survey is Becoming a Vital Tool in the Marketing ProcessWhat is brand awareness, and why is it important?  Good branding is the art of connecting an idea to a product name and getting droves...

1 min read

Survey TypesHow to Launch an Employee Exit SurveySaying goodbye to employees can be tricky — is it worth extending the conversation? “So long, farewell, and how can we improve?”   No matter...

1 min read

Survey TypesHow to launch a customer service feedback surveyThe quality of your customer service has a huge impact on the experience of your customers. Follow up customer service interactions with direct, timely questions...

1 min read

Survey TypesHow to launch an employee pulse surveyIf you’ve been hearing a lot about employee pulse surveys but haven’t actually gotten around to rolling them out yet, this post is for you....

1 min read

Survey TypesHow to launch an employee engagement surveyEmployee engagement is one of the biggest indicators of an organization’s potential success, and employment engagement strategies and programs are perhaps the smartest investment you...

1 min read

Survey TypesHow to Launch a New Customer SurveyNew customers are always welcome, but that welcome shouldn’t stop once the deal is closed. Keep the good feelings and clear communication strong from the...