Survey Types

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Jan 16, 2024

Yes, There Are Bad Questions (Don’t Ask!)

by Melissa Krut

We all want answers. From tomorrow’s forecast to the winner of the next election, our news cycles, social searches, and conversations are full of questions. With so much practice, then, why do so many people ask bad questions? Bottom Line Up Front: It doesn’t have to be that way. Bad questions, you say? Yes, I know, I know. It’s not my aim to squelch curiosity or stifle learning. As a teacher, I’m reluctant to issue such a controversial statement, but there really is such a thing as a bad question — especially in survey design. As a consultant and advisor to hundreds of survey designers over the years, I’ve witnessed plenty of — well, opportunities for improvement. Where to begin? Before we even dive down to the question level, it’s critical to be totally clear on two things: purpose and audience. Why are you conducting this survey? If you don’t have a clear purpose, your survey will wander off-track and your participants won’t be along or the ride. Who is your audience? Having a clear sense of your participants will help you to craft the most meaningful content and flow. Once you’ve crafted your scope, you can take a closer look at your questions and identify any problems. Sometimes the issue is the question itself, sometimes it’s how the question is asked, sometimes it’s the question type used, and sometimes it’s something related — like the answer options provided or the order in which the question is presented. Survey Question Improvement […]

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