Full of Hot Air | SoGoSurvey

How’s this for ambition: “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps. The company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web.”

Fill in the Hot AirThis newest initiative, creating wireless networks for poor, under-served communities, is part of a wider effort to leverage existing technology such as satellites and television airwaves to make cheap Wi-Fi ubiquitous. Google is creating a virtual ecosystem that will only be bolstered by real-world nuts and bolts.

Fortunately, you don’t need to send up trial balloons, surf television signals or launch satellites to reach your survey audience. With SoGoSurvey, create one survey and send it to all of your participants. Besides email invitations, you can distribute your survey via social media, SMS or embed it on your website. And with Chain Invites, your respondents can forward your survey to their contacts.

SoGoSurvey’s platform makes it easy for you to “leverage multiple channels,” which is just fancy techno-speak for using a variety of methods to reach your widest possible audience. And unlike other tech companies that over promise and under-deliver — we’re not full of hot air.

(Well, Google is, but that’s a good thing. I think.)