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Last updated on: Feb 11, 2020

A Common Survey Design Mistake – Leading Questions

by Haris Azmi

Estimated Reading Time : 1 min

What is a leading question in a survey? A leading question is one that guides the respondents’ answers a certain way – a common survey design mistake. Sometimes, we do it unknowingly and end up skewing the result. As a researcher, we avoid creating biases within a survey instrument to ensure a fair and objective study.

For example:

leading question - survey design mistake

Keep an eye on this common mistake which sometimes is made with good intentions behind it!

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