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A Common Mistake Survey Designers Make – Leading Questions

A leading question is one that guides the respondents’ answers a certain way. Sometimes, we do it unknowingly and end up skewing the result. As a researcher, we avoid creating biases within a survey instrument to ensure a fair and objective study.

For example:

leading question

 

 

 

 

 

 

Keep an eye on this common mistake which sometimes is made with good intentions behind it!