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How Many Dissatisfied Customers Does It Take…

A typical business hears from 4% of its dissatisfied customers. No business wants to hear that their customers are unhappy, but there is a silver lining to customer complaints: they can spot problems and issues that you wouldn’t see otherwise. Your customers’ insights are even more valuable because so few people even bother to complain. In fact, only 4% of…

A survey for everyone? Yes! Si! Oui!

You’ve put some time and effort into carefully crafting the perfect survey. You’ve written and revised every question and customizes the appearance. But then it hits you. You’re going to be sending your survey to contacts all over the world… and they don’t all speak your language. Getting to people to participate in your survey can be a big enough…

How to Improve Your Survey in 3 Foolproof Steps

Last week I broke down how to write some really awesome questions for your survey (check out the five steps here). Hopefully those tips got you excited and thinking about some creative ways to engage with your customers and collect useful feedback. But building a survey is only the first part and before your responses start to roll in, you’ve…

5 Steps for Writing Perfect Survey Questions

Customer satisfaction surveys are an easy way to listen to the needs and experiences of your customers. But just because you have a survey tool doesn’t mean you’ve built a survey that will get you the results you need. Feedback from surveys can be a powerful business indicator, but such surveys are of little value if their response rates are…

4 Reasons Why You Need Better Branding

A strong brand identity is a critical part of running a successful business, leading companies to spend major dollars on logos, advertising, focus groups, and other marketing activities. But you need a balance — branding should be a consistent part of all of your strategic marketing activities, yet subtle enough that it doesn’t turn consumers off. This isn’t news to…