With our modern and tech-savvy world we see QR codes everywhere: food menus, instruction manuals, and on many well-known applications (Snapchat, Venmo). You can even find them in the most unexpected places: I see a QR code on my air conditioning unit right outside of my window as I write this!
With the COVID-19 pandemic stretching out over a year, you have probably noticed that QR codes have become more prevalent in order to encourage social distancing and COVID-19 prevention protocols. For example, I went to an outdoor brewery a couple of weekends ago and all of the ordering was done via QR code. It was so simple and easy, and with both iOS and Android allowing you to scan a QR code from your built-in camera app, so it’s as simple as a swipe and a click. As a warning: there is also some risk with QR codes, which you can learn more about here to make sure your money or information doesn’t get into the wrong hands.
At SoGoSurvey a concern we often hear is about survey participation and retention. One of the best ways to raise survey participation and encourage survey retention is to distribute your survey where it’s most convenient for your audience. For many, that means sending it through email or SMS, but that doesn’t always work for everyone. For example, if you work at a food truck or food stand, you most likely won’t be collecting people’s emails when they quickly purchase some food. That’s where the magic of a QR code can come in to help. Print off a picture and have it right by the cash register. It’s easy to ask for feedback when all they have to do is swipe up and aim their camera at the QR code.
Another example: imagine that you operate a small mom-and-pop shop where you might not have an email list that encompasses your customer base. The good news is that with QR code survey distribution you don’t need it! You can have a QR code right by the cash register, like mentioned in the example above so you can hear directly from your customers to understand their impression of your business. You can also have your QR code appear on your receipts, too. Have your employee highlight the code and ask them to participate to give their feedback. This is another way to make it easy for you to hear your customer, without them having to struggle to find an email survey invitation through their cluttered inbox.
Phones and tablets have now made QR codes easier than ever as a method to get feedback that’s convenient for you and your customers. But maybe you’re not a small business where you don’t have an email list for your business. Just because you’re sending single-use or multi-use links doesn’t mean you should eliminate QR code distribution. No matter the size of your organization, QR codes are a great way to hear from your audience. If you’re interested in the convenience of QR codes for your surveys, check out how SoGoSurvey can deliver your survey distribution needs.