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Last updated on: Aug 18, 2020

Customer Experience Quotes

by Atique Qureshi

Estimated Reading Time : 7 mins

Why care about CX?

Customer experience (CX) refers to clients’ overall experiences with your business or brand. CX is critical for business to grow. It has become one of the top differentiators in a highly competitive marketspace, especially for the direct consumer goods and service industries. 

Each interaction a client has with your business, from exploring your services and products to receiving satisfactory customer assistance, comes together to inspire loyalty, generate brand value, and grow your business. 

Need a nudge?

To inspire you on your CX journey, here are 50+ quotes on customer experience by the world’s leading business and thought leaders:

  1. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

  2. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

  3. “CXM (Customer Experience Management) = The art and science of coaxing lifetime loyalty from daily transactions.” – Steve Curtin

  4. “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps

  5. “The customer’s perception is your reality.” – Kate Zabriskie

  6. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

  7. “The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

  8. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Kenneth B. Elliott

  9. “There is only one boss. The customer.” – Sam Walton

  10. “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” – Annette Franz

  11. “Make the customer the hero of your story.” – Ann Handley

  12. “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney

  13. “If you don’t care, your customer never will.” – Marlene Blaszczyk

  14. “Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly” – Eric Philip Cowell

  15. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell

  16. “If you are not taking care of your customers, your competitor will.”  – Bob Hooey

  17. “Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson

  18. “Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” – Steve Cannon

  19. “Make your marketing so useful, people would pay for it.” – Jay Baer

  20. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker

  21. “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt

  22. “Exceptional customer experiences are the only sustainable platform for competitive differentiation.” – Kerry Bodine

  23. “Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mindset.” — Robert Spector

  24. “Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.” – Jes Kirkwood

  25. “It is not the employer who pays the wages. Employers only handle the money … It is the customer who pays the wages.” – Henry Ford

  26. “Your most unhappy customers are your greatest source of learning.” – Bill Gates

  27. “Courteous treatment will make a customer a walking advertisement.” – J.C. Penney

  28. “Good customer service costs less than bad customer service.” – Sally Gronow

  29. “Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

  30. “Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch

  31. “The purpose of a business is to create a customer who creates customers.” – Shiv Singh

  32. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

  33. “It is so much easier to be nice, to be respectful, to put yourself in your customer’s’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban

  34. “Only once customer service has become habitual will a company realize its true potential.” — Than Merrill

  35. “Customers don’t care about your policies. Find and engage the need. Tell the customer what you can do.” – Alice Sesay Pope

  36. “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman

  37. “Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell

  38. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” –Kevin Stirtz

  39. “The customer is always right.” – Harry Gordon Selfridge

  40. “A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.” – Christopher McCormick

  41. “We have entered the era of the customers. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.” – Jerry Gregoire

  42. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.” – Chris LoCurto

  43. “We don’t want to push our ideas on to customers, we simply want to make what they want.” – Laura Ashley

  44. “Instead of focusing on the competition, focus on the customer.” – Scott Cook

  45. “The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah

  46. “The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams

  47. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”  – Steve Jobs

  48. “Make a customer, not a sale.” – Katherine Barchetti

  49. “Satisfied customer is the best source of advertisement” – G.S. Alag

  50. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni

  51. “No amount of advertising can repair the damage done by failing to properly address a customer’s concern.” – Albert Schindler

  52. “If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – John Rohn

  53. “Customers who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss

  54. “Your target customers have to love you more than they hate change. And people really hate change.” – Erika Hall

  55. “Want your users to fall in love with your designs? Fall in love with your users. That’s how users become excited about designs — being desired is very seductive.” – Dana Chisnell

  56. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler

  57. “If you want to be a good brand and have a value exchange with the customer… you’ve got to have the listening mechanisms that can catch up to the customer as well.” – Kelly Soligon

  58. “People don’t just buy your products that they can see; they buy your attitude that they can sense.” – Roxanne Emmerich

From CX to Success

Customer-centric services and customer experiencesplay a vital role for any business. Ensuring that all your clients feel valued and honored is what ultimately leads to customer loyalty in the long term. As data shows time and time again, good customer experiences actually costs less than bad customer experiences.
 

Focus on customer experience and you will not only be able to build customers’ faith in your business but establish a lasting loyalty.  Leading businesses in the world recconize this opportunity, and it may just be the key differentiator you need to take your enterprise to the next level, too.

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Customer experienceCX

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