So you want to do a survey. Great!
Wait – why is that, exactly?
Putting out a survey, technically, can be a quick and easy process. With options like a bank full of ready-made surveys, multiple modes for launching, and instantly available reports, who wouldn’t want to do a survey?
Still, not so fast! Ask yourself these three simple questions:
Q: What’s the point?
- Is your answer “We always do a survey around this time!”?
Q: What do you want out of it?
- Is your answer “Hopefully something helpful!”?
Q: Will you act on, or at least share your results?
- Is your answer “I guess it depends on what we find out!”?
If any of these answers sound familiar, step back before you launch. Going through the motions of launching a “just because” survey without any sense of direction and no plans to share results is a recipe for – well, maybe not disaster, but certainly confusion and wasted time. You know the saying – if you don’t know where you’re going, any road will take you there.
When you’re ready, these three steps should help:
- Work with the right people on your team to figure out your goals for this project.
- Craft an instrument that will help to provide the actionable data you need to achieve these goals.
- Make a commitment to act on or at least share your results with your participants.
Communicating clearly – both within your team and with your participants – will help keep everyone on track, ensure time is well spent, and improve response rates.
Okay, NOW you can get started!