Let your survey participants know that you value their time and are not out there to put them to sleep with your long and boring surveys.
- A good survey question is short, clear, and asks for a single piece of information.
- Establish a bond with your survey participants before asking private questions such as age or income. The best way to do this is to place personal questions toward the end of a survey.
- Avoid asking leading questions; they force participants to assume facts they are unaware of.
- Avoid questions that force participants to recall events that took place a long time ago. If their memory does not serve right, your data may suffer.
- Ask hypothetical questions only when absolutely necessary. They force respondents to imagine scenarios they maybe clueless about.
- Avoid asking respondents an explanation for negative feedback in follow-up surveys. This may compel the respondents to provide positive feedback in the future just to avoid another such situation.
- Too many answer options can confuse survey participants. Try not to give more than 10 options per question.