Results for : audience

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effective marketing strategies. These are rooted in more than innovation; they boast a deep understanding of the brand’s guiding vision and the target audience. Take the example of Heineken. Their key demographic group is millennials, a group…

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it's a complicated area -- but it's definitely worth your attention. Below, you'll see the third part in a series on B2B marketing, following part one…

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessments in the B2C markets. A McKinsey report indicates that B2C companies show customer satisfaction ratings 15-35% higher than B2B entities. It's not surprising, considering that structuring a compelling B2B CX is vastly more complicated. We believe…

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expect, "experience" priorities depend on who the customer is. We're taking a look at some of the differences between B2C (business to consumer) and B2B (business to business) customer experience. THE B2C SCENARIO Companies…

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To make headway against competitors, fortify your ROI, and boost revenues, your brand must stand head and shoulders above the crowd. Buyers, whether in B2B or B2C scenarios, respond to a compelling customer experience (CX) --…

Tips for Starting a Podcast for your Business

Starting a podcast is easy – really! There are a lot of free resources that you can use to help put together a great podcast. Starting a podcast for your business has numerous benefits and doesn’t take up too many of your valuable time – or resources. Podcasts can expand your…

Accessibility in Surveys: What it Means, Why it Matters

Hearing the word “accessibility” people tend to think of the Americans with Disabilities Act (ADA) and compliance. Then, they shrug and figure that it's just about buildings. But accessibility applies also to conducting surveys and doing research. This article examines what accessibility means and why it’s important to think about…

Know Your Audience: Adopting and Adapting

This piece wraps up a three-part series on the value of audience awareness in improving engagement with writing, surveys, and more. We’ve done the work now to figure out who we’re writing for, what we’re writing for them, and why we’re writing it in the first place. Today we’ll close…

Know Your Audience: What Am I Writing and Why?

From surveys to blogs, and from email marketing to sales, knowing your audience is critical. In the previous installment of “Know Your Audience,” we pondered the question, “Who am I writing for?” both in terms of a writer’s ideal/intended audience and the actual audience of readers consuming their work, two…

Know Your Audience: Is There Anybody Out There?

From surveys to invitations, audience awareness drives our clients' most successful projects. This three-part series focuses on building your audience understanding to create connections, drive engagement, and boost response rates.   Audience Awareness   Beyond personal journals and grocery lists, most of what we write on a daily basis is…

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