Results for : audience

Accessibility in Surveys: What it Means, Why it Matters

Hearing the word “accessibility” people tend to think of the Americans with Disabilities Act (ADA) and compliance. Then, they shrug and figure that it's just about buildings. But accessibility applies also to conducting surveys and doing research. This article examines what accessibility means and why it’s important to think about…

Know Your Audience: Adopting and Adapting

This piece wraps up a three-part series on the value of audience awareness in improving engagement with writing, surveys, and more. We’ve done the work now to figure out who we’re writing for, what we’re writing for them, and why we’re writing it in the first place. Today we’ll close…

Know Your Audience: What Am I Writing and Why?

From surveys to blogs, and from email marketing to sales, knowing your audience is critical. In the previous installment of “Know Your Audience,” we pondered the question, “Who am I writing for?” both in terms of a writer’s ideal/intended audience and the actual audience of readers consuming their work, two…

Know Your Audience: Is There Anybody Out There?

From surveys to invitations, audience awareness drives our clients' most successful projects. This three-part series focuses on building your audience understanding to create connections, drive engagement, and boost response rates.   Audience Awareness   Beyond personal journals and grocery lists, most of what we write on a daily basis is…

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