Results for : b2b

Data Integration and B2B Brand Development: How well are you protecting your data?

The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, cloud computing, and other technologies, have all massively impacted B2B marketing. As a result, management in this category interfaces immense volumes of data, forcing leaders to leverage cybersecurity to the max for data protection. Indeed,…

Sales Enablement and How It’s Changing B2B Customer Experience (CX)

Traditionally, businesses selling products and services to other businesses (commonly referred to as B2B) incorporate many departments to make the process go smoothly. These include marketing, sales, customer support, legal, production, logistics, warehousing, and HR. Inevitably, technology also enters the picture, with online communication and particularly social media playing an…

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the preferences of your ideal customer. Properly built, buyer personas will reveal actionable insights about where to find your potential buyers and how to capture their attention, helping to align your marketing decisions – from positioning and…

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it's a complicated area -- but it's definitely worth your attention. Below, you'll see the third part in a series on B2B marketing, following part one…

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessments in the B2C markets. A McKinsey report indicates that B2C companies show customer satisfaction ratings 15-35% higher than B2B entities. It's not surprising, considering that structuring a compelling B2B CX is vastly more complicated. We believe…

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expect, "experience" priorities depend on who the customer is. We're taking a look at some of the differences between B2C (business to consumer) and B2B (business to business) customer experience. THE B2C SCENARIO Companies…

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! What is firmographic segmentation? Research in the B2B field requires specialized attention because it differs from a B2C approach in significant ways. Firmographic segmentation is at the core of B2B. It categorizes B2B prospects…

Improving B2B Customer Experience with Customer Journey Mapping

What is the Customer Experience in B2B markets and companies? B2B challenges frequently make the B2C obstacles look like a cakewalk. They are, indeed, unique in light of the demands coming at the HR, marketing, sales, customer support, and production departments from all sides. Therefore, the latest B2B customer experience…

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