brand Archives - SoGoSurvey Blog

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As we continue meeting people behind the SoGoSurvey brand, our next conversation is with our Director of Sales, Ian Crowley, to learn more about the team that connects prospects with our platform. “Sales at SoGoSurvey isn’t like anywhere else, and that is what drives me,” Ian shared. “We get to…

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not confuse the two. As David Ogilvy defined it, the brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history,…

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to you to make each step in that journey intentional. Let’s review the seven stages of brand recognition along with helpful tips on what brands should…

"The holidays are here" is a phrase we hear a lot around this time of year, but it's fair to say that the holidays are never too far off. "The holidays" is frequently used to replace "Christmas but not only" and "all that end-of-year-start-of-year stuff" -- probably a smart replacement…

No matter how well you distribute your survey, if the survey is poorly designed you are not going to receive the responses and data you desire. SoGoSurvey's Survey Design function has incredible detail when putting together the aesthetics of a survey, so luckily you can have both a fashionable and…

Selling a CX Solution Starts with Delivering Exceptional CX: An Interview with Director of Sales Ian Crowley

Brand Identity: The What, Why, When, and How (With Examples!)

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Holiday Marketplace: Tradition, Innovation, and Getting It Right

Designing a Survey: Fashion and Function