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Showing results for : brand
Customer Experience
How Brands Erode Trust (And 5 Ways Not To!)
Ever heard of the saying: “Trust takes years to build, seconds to break, and forever to repai...
Cherie Foo
April 25, 2024 | 9 MIN READ
Customer Experience
Unleashing the Power of Customer-Centric Strategies
Things just aren’t what they used to be.Change itself isn't a bad thing, but the new digi...
LeTeisha Newton
December 11, 2023 | 6 MIN READ
Customer Experience
Market Research
How Leaders Affect Customer Brand Experience
Whew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadershi...
LeTeisha Newton
September 8, 2023 | 8 MIN READ
About Sogolytics
Brandstanding: Why It’s Time to Check Yourself
Sogolytics · Brandstanding: Why It's Time to Check Yourself | Sogolytics BlogCastWho car...
Melissa Krut
July 6, 2023 | 7 MIN READ
Customer Experience
Are You Cashing In On Your Brand Equity?
From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...
LeTeisha Newton
May 18, 2023 | 7 MIN READ
Best Practices
Customer Experience
Understanding the Impact of Storytelling on Customer Experience
Ready for a sad-but-true story?Trust for all sources of information have recently hit recor...
Jenn Goddu
September 15, 2022 | 5 MIN READ
About Sogolytics
Welcome to Sogolytics!
Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...
Melissa Krut
August 21, 2022 | 5 MIN READ
About Sogolytics
Selling a CX Solution Starts with Delivering Exceptional CX: An Interview with Director of Sales Ian Crowley
As we continue meeting people behind the Sogolytics brand, our next conversation is with our Di...
Sogolytics
June 16, 2022 | 5 MIN READ
Customer Experience
Market Research
Survey Types
Brand Identity: The What, Why, When, and How (With Examples!)
The WHAT
Before we dive deep into brand identity, let’s get our definitions straight. Brand ...
Natasha Safronova
April 10, 2022 | 4 MIN READ
Best Practices
Customer Experience
Market Research
How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development
Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...
Natasha Safronova
February 24, 2022 | 5 MIN READ